Digital Advertising Associate Director

Digital Advertising Associate Director

ORIGIN® is America’s next big brand. From dirt to shirt, we proudly manufacture denim, boots, apparel, menswear, and Jiu-Jitsu gear in our Maine and North Carolina-based factories. Driven by a commitment to the American Dream, we are reshaping communities by reshoring machinery and rebuilding the skills of past generations to create a sustainable economic future.

Job Description

We are seeking a Digital Advertising Associate Director to take ownership of our paid media strategy, execution, and performance marketing efforts across multiple platforms. This role is equally shared between the Marketing and E-Commerce teams, ensuring our digital advertising efforts align with brand storytelling, revenue growth, and customer acquisition goals.

Location: Remote with quarterly travel HQ or NC

Key Responsibilities

• Own & Execute Paid Media Strategy – Lead the development, execution, and optimization of digital advertising campaigns across Meta, Google, YouTube, TikTok, and emerging platforms.
• Revenue & Growth Acceleration – Maximize ROAS, new customer acquisition, and lifetime value (LTV) while efficiently managing ad spend.
• Campaign Performance & KPI Optimization – Continuously track, analyze, and refine strategies based on CTR, CVR, CAC, LTV, MER, and other key performance indicators.
• Creative Strategy & A/B Testing – Work closely with the media and design teams to produce high-impact, conversion-driven ad creatives.
• Audience Targeting & Data Utilization – Leverage lookalike modeling, retargeting, and first-party data to enhance efficiency and scale.
• Budget Management & Forecasting – Oversee and allocate a multi-million-dollar ad budget across platforms for profitability and sustainable growth.
• Cross-Functional Collaboration – Act as a key bridge between Marketing and E-Commerce, ensuring ad strategy aligns with brand positioning, product launches, and conversion rate optimization.
• Stay Ahead of Trends – Monitor industry trends, platform updates, and emerging digital marketing strategies to keep Origin USA at the forefront of performance marketing.

Qualifications

• 5+ years of hands-on experience in digital advertising, preferably in DTC eCommerce.
• Proven expertise in scaling paid media campaigns profitably while optimizing for efficiency.
• Deep knowledge of Meta Ads Manager, Google Ads, YouTube, and TikTok Ads.
• Expert in Triple Whale, including board creation, reporting, and correlation analysis.
• Prior experience in Shopify and Klaviyo preferred.
• Strong analytical skills with experience in Google Analytics, attribution models, and data-driven decision-making.
• Experience in contributing in ad creative development for optimized performance and working closely with media and design teams.
• Ability to forecast, allocate, and optimize multi-million-dollar ad budgets.
• Understanding of customer journey, full-funnel marketing, and e-commerce growth strategies.
• Ability to operate in a fast paced, high-performance, results-driven environment.

Location

• Remote with quarterly travel Maine Headquarters or our North Carolina Plant

Benefits

• Paid Time Off
• Company-Paid Holidays
• 401(k)
• Comprehensive health, dental, and vision insurance

Join Us

Be a part of a team that believes in hard work, quality craftsmanship, and the power of storytelling. Together, we’re creating a legacy that’s Made in America.

Qualifications

• 5+ years of hands-on experience in digital advertising, preferably in DTC eCommerce
• Proven expertise in scaling paid media campaigns profitably while optimizing for efficiency
• Deep knowledge of Meta Ads Manager, Google Ads, YouTube, and TikTok Ads
• Expert in Triple Whale, including board creation, reporting, and correlation analysis
• Strong analytical skills with experience in Google Analytics, attribution models, and data-driven decision-making
• Experience in contributing in ad creative development for optimized performance and working closely with media and design teams
• Ability to forecast, allocate, and optimize multi-million-dollar ad budgets
• Understanding of customer journey, full-funnel marketing, and e-commerce growth strategies
• Ability to operate in a fast paced, high-performance, results-driven environment
• Be a part of a team that believes in hard work, quality craftsmanship, and the power of storytelling

Benefits

• Paid Time Off
• Company-Paid Holidays
• 401(k)
• Comprehensive health, dental, and vision insurance

Responsibilities

• We are seeking a Digital Advertising Associate Director to take ownership of our paid media strategy, execution, and performance marketing efforts across multiple platforms
• This role is equally shared between the Marketing and E-Commerce teams, ensuring our digital advertising efforts align with brand storytelling, revenue growth, and customer acquisition goals
• Location: Remote with quarterly travel HQ or NC
• Own & Execute Paid Media Strategy – Lead the development, execution, and optimization of digital advertising campaigns across Meta, Google, YouTube, TikTok, and emerging platforms
• Revenue & Growth Acceleration – Maximize ROAS, new customer acquisition, and lifetime value (LTV) while efficiently managing ad spend
• Campaign Performance & KPI Optimization – Continuously track, analyze, and refine strategies based on CTR, CVR, CAC, LTV, MER, and other key performance indicators
• Creative Strategy & A/B Testing – Work closely with the media and design teams to produce high-impact, conversion-driven ad creatives
• Audience Targeting & Data Utilization – Leverage lookalike modeling, retargeting, and first-party data to enhance efficiency and scale
• Budget Management & Forecasting – Oversee and allocate a multi-million-dollar ad budget across platforms for profitability and sustainable growth
• Cross-Functional Collaboration – Act as a key bridge between Marketing and E-Commerce, ensuring ad strategy aligns with brand positioning, product launches, and conversion rate optimization
• Stay Ahead of Trends – Monitor industry trends, platform updates, and emerging digital marketing strategies to keep Origin USA at the forefront of performance marketing