Career Area

Marketing

Job Description

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Summary

We are seeking a strategic, data-driven AI & Generative-Engine Optimization (GEO) Specialist to craft GEO strategies to win visibility in ChatGPT, Perplexity, Gemini, Claude, and the next generation of AI-powered discovery engines across Caterpillar’s global digital ecosystem.

This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units. You will collaborate with developers, user experience, accessibility, digital strategy, content and analytics teams to improve organic visibility, site performance, and user experience across a highly matrixed organization.

What You Will Do

Research and implement GEO strategies based on data, customer and competitive insights to improve visibility and market presence of Caterpillar brands, products and services in ChatGPT, Gemini, and similar AI engines across Caterpillar web properties.
Stay ahead of LLM-powered search evolution and new advancements in the marketplace around tools, trends and emerging opportunities and communicate to leaders and peers.
Lead implementation of advanced schema / structured data (e.g., WebPage, Product, HowTo, FAQ, Organization, etc.) to reinforce entity connections and guide LLM crawl behavior.
Build and refine Caterpillar’s entity graph using structured data, internal linking, and external signals.
Craft content strategies that are aligned with how LLMs interpret and surface information.
Analyze GEO performance, identifying key trends, reporting on impact, and spotting opportunities to scale initiatives.
Document GEO best practices and educate business partners on how to implement tactics or strategies.
Partner with digital strategists, UX, development teams and business partners to co-create LLM-friendly pages and templates.
Collaborate with developers to ensure proper markup, canonicalization, and AI-readiness across key templates and pages.

What You Will Have

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

Strategic Thinking: Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Qualifications

Bachelor’s Degree or higher in Marketing, IT, Data Analytics or related field
5+ years of experience in SEO and/or GEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
Experience leading through influence across different levels of the organization
Ability to simplify and explain complex topics to non-SEO/GEO audiences
Excellent analytical, problem solving, communication, and presentation skills.
Organized, self-starter, forward thinking and results driven mentality

Technical Qualifications

Deep understanding of structured data, knowledge graphs, and semantic SEO, with strong familiarity of Schema.org and vector embeddings.
Demonstrated experience working with or optimizing for LLMs like ChatGPT, Gemini, Claude or other AI/LLM-powered search interfaces.
Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
Proficiency with enterprise-level analytics tools (e.g., Google Analytics 4 (GA4))
Familiarity with HTML/CSS, JavaScript, and CMS platforms such as Adobe Experience Manager (AEM)
Ability to use data visualization tools (e.g., Tableau, Looker Studio) for reporting and analysis.

What You Will Get

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

Summary Pay Range

$106,194.25 - $165,840.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates

October 30, 2025 - November 7, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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AI SEO / Generative Engine Optimization (GEO) Specialist