Company: ASSA ABLOY Entrance Systems, Direct Business – Canada

Department: Marketing

Reports To: Chief Operating Officer

Location: Oakville, ON (4 days/week on-site, flexible day-to-day)

Travel: Approximately 20%–30% across Canadian regional branches

Overview

ASSA ABLOY Entrance Systems is seeking a strategic, results-oriented Director of Marketing to lead and elevate the marketing function across our growing portfolio of brands. Based in our beautiful Oakville, Ontario office, this leadership role is responsible for developing and executing comprehensive marketing strategies that strengthen brand awareness, generate demand, support revenue growth, and enhance customer engagement across multiple business units.

As a key member of the leadership team, the Director of Marketing will oversee corporate branding, digital marketing, lead generation, communications, trade shows, customer experience initiatives, and agency partnerships. This role will collaborate closely with executive leadership, sales, operations, and business leaders across the organization to ensure marketing efforts align with strategic business objectives and support sustainable growth.

The successful candidate will bring a blend of strategic leadership, commercial acumen, creativity, and data-driven decision-making, with experience managing marketing initiatives across multiple brands, products, or operating companies.

Key Accountabilities

Strategic Marketing Leadership

Develop and execute marketing strategies that support business growth, customer acquisition, and market expansion across ASSA ABLOY Entrance Systems and its portfolio of brands.
Partner with senior leadership to align marketing initiatives with organizational objectives and revenue goals.

Brand Stewardship & Market Positioning

Lead the development and management of brand strategy, positioning, and messaging across multiple brands and business units.
Ensure consistent and compelling brand representation across all customer touchpoints.

Demand Generation & Revenue Growth

Drive demand generation, lead development, and customer engagement initiatives that contribute to revenue growth.
Collaborate with sales leadership to support customer acquisition and retention strategies.

Digital Marketing & Customer Experience

Oversee digital marketing, website strategy, content development, social media, and marketing automation initiatives.
Leverage customer insights and analytics to enhance engagement and improve marketing performance.

Marketing Communications & Industry Presence

Lead corporate communications, trade shows, events, public relations, and thought leadership initiatives.
Strengthen market visibility and reinforce ASSA ABLOY Entrance Systems' leadership position within the industry.

Agency, Budget & Performance Management

Manage external marketing agencies, vendors, and strategic partners.
Oversee marketing budgets, measure campaign effectiveness, and ensure strong return on investment.

Required Qualifications & Experience

Bachelor’s degree in marketing, Business, Communications, or a related field.
8-10+ years of progressive marketing experience, including leadership responsibility.
Proven success developing and executing marketing strategies that drive growth and business results.
Experience managing multiple brands, business units, or product portfolios.
Strong knowledge of brand management, demand generation, digital marketing, and marketing analytics.
Experience in industrial, manufacturing, distribution, construction, or related B2B sectors is considered an asset.

Key Behavioural Competencies

Strategic Marketing Leadership
Brand Management & Market Positioning
Demand Generation & Revenue Growth
Multi-Brand Portfolio Management
Digital Marketing & Customer Engagement
Marketing Analytics & Performance Measurement
Corporate Communications
Budget & Agency Management
Executive Stakeholder Management
Team Leadership & Cross-Functional Collaboration

Attributes

Strategic, commercially minded, and results oriented.
Strong leadership presence with the ability to influence and collaborate across all levels of the organization.
Customer-focused with a growth mindset.
Innovative, data-driven, and adaptable in a dynamic environment.
Passionate about building brands, developing teams, and driving business performance

Compensation Range: $130,000 ~ $150,000 commensurate with experience

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

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Director, Marketing

Director of Marketing

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Director of Marketing