Job Title: Mobile Marketing Manager

Location: Remote, United States

Duration: 5+ month contract- 40 hours/weekly

Role Overview

The ideal candidate will have global experience in paid user acquisition, app store optimization (ASO), partnership management, and data analytics. Key responsibilities include developing and executing user acquisition strategies, optimizing visibility in the App Store and Google Play, and analyzing app performance data to drive user growth.

Responsibilities

Lead development and execution of multi-channel paid and organic user acquisition strategies
Manage hands-on execution across Apple Search Ads, Google UAC, TikTok, Meta, and programmatic channels, including budgeting, forecasting, testing, and measurement
Optimize spend and channel mix using in-depth data analysis to hit CPI, CPA, and ROAS goals
Monitor performance and user behavior through analytics tools; collaborate with MMP (AppsFlyer), Engineering, and Product teams for attribution accuracy
Support campaign setup by advising stakeholders on MMP tasks like custom links and QR codes
Analyze app analytics regularly to identify trends and new growth opportunities
Oversee external agencies managing paid acquisition efforts
Own global ASO strategy across App Store and Google Play
Conduct ongoing keyword, ranking, and competitor analysis to boost app visibility
Lead testing roadmap for app store pages and explore new store features to increase installs
Track and evaluate app ratings and reviews across all markets
Guide strategy and creative updates for app store assets (e.g., screenshots, icons, videos)
Manage geo-localized content and optimization for better relevance and conversion
Refresh store content monthly to align with product updates and releases
Act as main liaison with ad agencies and app store reps
Define and maintain mobile growth strategy aligned with team and company objectives
Drive long-term planning for paid acquisition and ASO improvements
Collaborate on mobile dashboard creation and performance monitoring with analytics teams
Provide monthly performance forecasts informed by product updates and marketing mix
Align with Product Marketing on quarterly research tied to market or product changes
Use external mobile and industry insights to refine ASO and UA strategy, messaging, and testing

Qualifications

5+ years of experience in app store optimization / user acquisition / performance marketing
Experience working with analytics reporting on various platforms
Help support and manage mobile messaging campaigns
Must have prior mobile app marketing experience
ASO (App Store Optimization)
Hands-on experience in User Acquisition (ASA, UAC, and other social channels)
Understanding in SKAN 4.0 measurement frameworks and guidelines
Mobile Monetization (Experience in forecasting is plus)
Experience with MMPs such as AppsFlyer

Qualifications

5+ years of experience in app store optimization / user acquisition / performance marketing
Experience working with analytics reporting on various platforms
Help support and manage mobile messaging campaigns
Must have prior mobile app marketing experience
ASO (App Store Optimization)
Hands-on experience in User Acquisition (ASA, UAC, and other social channels)
Understanding in SKAN 4.0 measurement frameworks and guidelines
Mobile Monetization (Experience in forecasting is plus)
Experience with MMPs such as AppsFlyer

Responsibilities

The ideal candidate will have global experience in paid user acquisition, app store optimization (ASO), partnership management, and data analytics
Key responsibilities include developing and executing user acquisition strategies, optimizing visibility in the App Store and Google Play, and analyzing app performance data to drive user growth
Lead development and execution of multi-channel paid and organic user acquisition strategies
Manage hands-on execution across Apple Search Ads, Google UAC, TikTok, Meta, and programmatic channels, including budgeting, forecasting, testing, and measurement
Optimize spend and channel mix using in-depth data analysis to hit CPI, CPA, and ROAS goals
Monitor performance and user behavior through analytics tools; collaborate with MMP (AppsFlyer), Engineering, and Product teams for attribution accuracy
Support campaign setup by advising stakeholders on MMP tasks like custom links and QR codes
Analyze app analytics regularly to identify trends and new growth opportunities
Oversee external agencies managing paid acquisition efforts
Own global ASO strategy across App Store and Google Play
Conduct ongoing keyword, ranking, and competitor analysis to boost app visibility
Lead testing roadmap for app store pages and explore new store features to increase installs
Track and evaluate app ratings and reviews across all markets
Guide strategy and creative updates for app store assets (e.g., screenshots, icons, videos)
Manage geo-localized content and optimization for better relevance and conversion
Refresh store content monthly to align with product updates and releases
Act as main liaison with ad agencies and app store reps
Define and maintain mobile growth strategy aligned with team and company objectives
Drive long-term planning for paid acquisition and ASO improvements
Collaborate on mobile dashboard creation and performance monitoring with analytics teams
Provide monthly performance forecasts informed by product updates and marketing mix
Align with Product Marketing on quarterly research tied to market or product changes
Use external mobile and industry insights to refine ASO and UA strategy, messaging, and testing

✨ Job alerts

✨ Job alerts

24 Seven Talent is hiring: Marketing Manager in Reston