At Spoonflower (part of the Shutterfly family of brands) our mission is to empower your vision by helping you discover the perfect design for you and your print on wallpaper, fabric, or home decor. Spoonflower connects independent artists worldwide who create designs with consumers, makers, and interior designers looking for unique designs and products that are right for their projects.

Role Description

The Director of Ecommerce is accountable for the overall management and performance of Spoonflower's ecommerce site (desktop and mobile). In this role, your primary goal will be to leverage data and insights to enhance our customers' shopping journey and drive revenue growth. Success will come by combining a passion for the customer experience, a deep understanding of what drives ecommerce sales, and a strong interest in our products, designs, content, and storytelling. In collaboration with leaders across the organization, you will build an unparalleled shopping experience for customers shopping for print-on-demand wallpaper, fabric, and home décor products

This a fast-paced, highly cross-functional and collaborative role demands a strategic powerhouse who thrives on driving change and business performance, constantly seeking innovative ways to propel the business forward. This is a unique opportunity for a bold and seasoned leader to make a significant impact in a rapidly evolving company and industry ripe for transformation.

Key Responsibilities

Ecommerce Strategy and Roadmap

Own all aspects of Spoonflower's ecommerce experience, including the shopping experience, site merchandising and content, product discovery and navigation, and conversion optimization
Define the long-term site and ecommerce strategy, including site architecture (e.g., site navigation, page types, page flows, CTAs) and site merchandising and content strategy
Identify strategic areas to improve site conversion based on a deep understanding of the customer, site metrics, industry best practices, brand, and business goals
Partner with Product and Engineering to shape product roadmap and development of features that improve the user experience
Adjust the site strategy based on customer feedback (both qualitative and quantitative), assessment of the competitive landscape (site merchandising strategies of key competitors and best-in-class online retailers) and emerging online trends

Site Merchandising and Content

Build site merchandising and content strategy and calendar to ensure that our site effectively communicates key messages (e.g., inspiration, education, product information and messaging) and moves new and existing customers through the purchase funnel
Partner with Merchandising and Marketing to understand product and content priorities, upcoming collaborations, editorial calendar, marketing campaigns and incorporate these considerations into site merchandising and content approach
Oversee the creative development process for the site, from creative briefs to providing feedback at creative reviews on creative/copy that does/does not meet business goals to providing direction for prioritization of site projects for creative
Lead the day-to-day execution of our site, including creation of new pages, content updates, and AB testing

Conversion Optimization

Develop and execute a prioritized testing roadmap, with a defined testing cycle and delivery of measurable conversion improvements
Contribute ideas for testing based on analysis of site data
Collaborate closely with Merchandising, Marketing, Product, Engineering, and other internal teams to optimize the full funnel site experience from acquisition to retention and identify areas for improvement

Performance Tracking, Data Analysis & Insights

Monitor and report on ecommerce KPI's (e.g., conversion, bounce/exit, cart abandon, category revenues, PDP views, search utilization) and be able to explain the business drivers behind fluctuations in these metrics
Lead monthly and quarterly business reviews for the site
Utilize dataand analyticsto support making both short- and long-term ecommerce changes

Team Leadership and Collaboration

Build, manage, mentor, and develop a small team of ecommerce managers and specialists
Foster a collaborative, high-performance culture that prioritizes user needs and delivers results
Build strong relationships with key stakeholders to ensure alignment on priorities and deliverables

Key Candidate Attributes

Entrepreneurial Spirit:You're resourceful, scrappy, and solutions oriented. You thrive in ambiguity and love building from the ground up.
Strategic Firepower: You see the big picture and know how to break it down into actionable priorities. You're decisive, focused, and future oriented.
Relentless Drive: You operate with intensity and ownership. You don't wait for permission – you move.
Results Obsessed: You're laser focused on outcomes. You set ambitious goals, track performance relentlessly, and push yourself and others to deliver measurable impact.
Relationship Builder: You build trust fast and know how to navigate complex stakeholder landscapes. You're persuasive, credible, and collaborative. You know how to get things done by bringing others along with you – and you do it with urgency and impact.
Bias for Speed: You move fast, stay scrappy, and prioritize progress over perfection. You know how to unblock yourself and others, and you operate with urgency to deliver impact—even when resources are limited.
Resource Advocate: You know how to make the case for what your business needs, and you don't back down. You're persuasive, persistent, and strategic in getting your team what it needs to win, and you do it in a way that brings people with you in a motivating way rather than alienates.
Strong Point of View, Team-First Mindset: You bring sharp thinking and a clear perspective to the table, and you're not afraid to challenge ideas. But once the team aligns, you commit fully and move forward with focus and unity. You know when to push, when to listen, and how to lead through influence and collaboration.
People-First Leader: You care deeply about team development and know how to grow talent. You invest in coaching, create clarity, and foster a culture of accountability, trust, and continuous improvement.
Analytical Sharpness: You're fluent in data and comfortable with analytics platforms. You use insights to drive action, not just analysis.
Clear, Compelling Communicator: You distill complexity into clarity. You set direction, align teams, and drive momentum.

Qualifications

Experience: 8+ years of experience in Ecommerce and online consumer shopping behaviors in a direct-to-consumer environment. Proven experience closely collaborating with Marketing (Performance, CRM) and Product/Engineering to drive performance outcomes.
Expertise: Ecommerce expertise required. Deep understanding of digital commerce, CX, merchandising, marketing, and site operations. Excellent business judgment, strategic thinking, and financial acumen.
Tools: Familiarity with Adobe Analytics, AB testing platforms, and BI tools like Google Looker. Hands-on experience with a CMS and/or other tools for website content management.

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

This position will accept applications on an ongoing basis until filled.

The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.

California : [$144,250 - $204,500]

Connecticut and New York: [$144,250 - $187,000]

Colorado, Illinois, Minnesota and Washington: [$144,250 - $173,250]

Nevada: [$135,500 - $187,000]

Maryland and New Jersey: [$155,750 - $187,000]

Hawaii: [$135,500 – $162,750]

This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.

This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business. This includes all US states except District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.

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