Senior Assistant Vice President, Integrated Marketing Communications

Old Dominion University (ODU) invites applications and nominations for an experienced and visionary marketing leader to serve as the next Senior Assistant Vice President for Integrated Marketing Communications (SAVP). This is a strategic and high-impact executive role reporting directly to the Vice President for University Communications and Chief Marketing Officer.

The SAVP will shape and lead an integrated marketing strategy that advances ODU’s mission, strengthens its brand, and increases the University’s visibility on local, national, and global levels. As the second-in-command for University Communications, the SAVP provides executive-level guidance and oversees a dynamic portfolio, including creative services, digital strategy, programmatic marketing, videography and photography, and brand communications.

This is an exciting opportunity for a collaborative, data-informed, and innovative leader to help launch and sustain the University’s new brand identity and serve as a trusted advisor and partner to academic and administrative units across a complex institutional environment.

Qualifications

Required qualifications include a graduate degree and a minimum of seven years of progressively responsible experience in strategic marketing and communications, including five years in a senior leadership role within a complex organization. The successful candidate will demonstrate a strong record of building high-performing teams, driving multichannel strategies, aligning marketing with institutional priorities, developing and executing an integrated marketing communications plan and leading with integrity.

Preferred qualifications include an advanced degree and extensive experience in higher education marketing leadership.

How to Apply

Julie Holley and Lois Stetson with Greenwood Asher & Associates are assisting Old Dominion University on this search. Applications and nominations are now being accepted. Application materials should include:

A letter of interest that clearly states the applicant’s interest and qualifications for the position; and A current résumé/curriculum vitae

We strongly encourage submitting application materials as separate PDF attachments. The search will be conducted with a commitment of confidentiality for candidates until finalists are selected. Initial screening of applications will begin immediately and will continue until an appointment is made.

All application materials should be submitted through the Greenwood Asher & Associates e-mail at: ODU-IMC@greenwoodsearch.com. For best consideration, please submit materials by July 18th, 2025.

Nominations, inquiries, and questions regarding the application process should be directed to:

Julie Holley

Associate Vice President of Executive Search & Search Manager

850.687.5104

julieholley@greenwoodsearch.com

Lois Stetson

Senior Executive Search Consultant & Data Analyst

850.598.3303

loisstetson@greenwoodsearch.com

LEARN MORE ABOUT Old Dominion University

odu.edu

x.com/ODU

odu.edu/news

facebook.com/ODU

Instagram.com/ODU

odu.edu/university-communications

It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

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Qualifications

Required qualifications include a graduate degree and a minimum of seven years of progressively responsible experience in strategic marketing and communications, including five years in a senior leadership role within a complex organization
A letter of interest that clearly states the applicant’s interest and qualifications for the position; and A current résumé/curriculum vitae

Responsibilities

Old Dominion University (ODU) invites applications and nominations for an experienced and visionary marketing leader to serve as the next Senior Assistant Vice President for Integrated Marketing Communications (SAVP)
This is a strategic and high-impact executive role reporting directly to the Vice President for University Communications and Chief Marketing Officer
The SAVP will shape and lead an integrated marketing strategy that advances ODU’s mission, strengthens its brand, and increases the University’s visibility on local, national, and global levels
As the second-in-command for University Communications, the SAVP provides executive-level guidance and oversees a dynamic portfolio, including creative services, digital strategy, programmatic marketing, videography and photography, and brand communications
This is an exciting opportunity for a collaborative, data-informed, and innovative leader to help launch and sustain the University’s new brand identity and serve as a trusted advisor and partner to academic and administrative units across a complex institutional environment
The successful candidate will demonstrate a strong record of building high-performing teams, driving multichannel strategies, aligning marketing with institutional priorities, developing and executing an integrated marketing communications plan and leading with integrity

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