Posting Type

Hybrid/Remote

Job Overview

The Global Partner Marketing Manager develops joint marketing and growth plans for key global partner accounts, leveraging marketing experience to drive clear, quantifiable partner growth goals. The Global Partner Marketing Manager is responsible for the global joint marketing strategy with each assigned account, implementing the program in North America and working with regional marketers to implement the strategy globally. This person is an advocate for Relativity to partners and an advocate for partners within Relativity.

This is an individual contributor role.

We are seeking a candidate in Chicago who is comfortable working in a hybrid capacity.

Some travel will be required for this role.

Responsibilities

Job Description and Requirements

Own overall co-marketing strategy for select global partners, leading development and execution of integrated marketing campaigns, go-to-market planning, and regular marketing reviews, with a focus on helping partners move prospects through their sales funnels to drive business growth with Relativity
Create annual joint marketing plans with each assigned global partner, outlining objectives and KPIs, developing a timeline for campaigns and other activities, and regularly reporting on results
Develop and implement joint demand generation campaigns for top global partners, owning the planning, execution and ROI reporting
Generate and execute creative and unique ideas for joint marketing tactics that drive business growth for partners and harmonize with other Relativity marketing teams’ activities, advocating for partner inclusion in these activities as appropriate
Collaborate with regional partner marketers to implement global joint partner marketing initiatives globally
Create and encourage use of through-partner marketing campaigns and programs to extend and amplify Relativity key go-to-market messages while helping partners move prospects through the sales funnel
Collaborate with channel sales and customer success teams to further develop partner relationships and assure partner co-marketing strategy aligns with overall partner success plans
Collaborate with product, segment, international, and other marketing teams to align partner marketing plans with Relativity marketing strategy
Provide product and industry insights to shape partners’ go-to-market approach, and gather insights from partners to inform Relativity’s partner marketing, sales enablement, and product marketing efforts
Support partner marketing strategy and implementation at select Relativity and industry events
Support Relativity’s competitive intelligence and market validation projects by leading related discussions with partner accounts

Qualifications

8+ years of B2B marketing experience, including at least 4 years of experience in partner or channel marketing role
Background supporting partner ecosystems and partner programs within the SaaS industry, specifically with channel or reseller partnerships as opposed to technology partnerships
Demonstrated experience developing, executing, and measuring joint marketing strategies and go-to-market plans with partners, including marketing campaigns, content creation, and channel marketing tactics
Demonstrated expertise building relationships with partners, clients, or other external stakeholders
Demonstrated ability to generate leads and accelerate pipeline through marketing campaigns
Understanding of sales cycles and processes, and the ability to influence sales professionals and leaders to drive marketing objectives
Analytical and critical thinking skills, including the ability to proactively assess business challenges, propose solutions, and execute on plans to address issues

Relativity is committed to competitive, fair, and equitable compensation practices.

This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.

The expected salary range for this role is between following values:

$112,000 and $168,000

The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

Qualifications

8+ years of B2B marketing experience, including at least 4 years of experience in partner or channel marketing role
Background supporting partner ecosystems and partner programs within the SaaS industry, specifically with channel or reseller partnerships as opposed to technology partnerships
Demonstrated experience developing, executing, and measuring joint marketing strategies and go-to-market plans with partners, including marketing campaigns, content creation, and channel marketing tactics
Demonstrated expertise building relationships with partners, clients, or other external stakeholders
Demonstrated ability to generate leads and accelerate pipeline through marketing campaigns
Understanding of sales cycles and processes, and the ability to influence sales professionals and leaders to drive marketing objectives
Analytical and critical thinking skills, including the ability to proactively assess business challenges, propose solutions, and execute on plans to address issues

Benefits

Relativity is committed to competitive, fair, and equitable compensation practices
This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives
$112,000 and $168,000
The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity
Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position

Responsibilities

The Global Partner Marketing Manager develops joint marketing and growth plans for key global partner accounts, leveraging marketing experience to drive clear, quantifiable partner growth goals
The Global Partner Marketing Manager is responsible for the global joint marketing strategy with each assigned account, implementing the program in North America and working with regional marketers to implement the strategy globally
This person is an advocate for Relativity to partners and an advocate for partners within Relativity
Own overall co-marketing strategy for select global partners, leading development and execution of integrated marketing campaigns, go-to-market planning, and regular marketing reviews, with a focus on helping partners move prospects through their sales funnels to drive business growth with Relativity
Create annual joint marketing plans with each assigned global partner, outlining objectives and KPIs, developing a timeline for campaigns and other activities, and regularly reporting on results
Develop and implement joint demand generation campaigns for top global partners, owning the planning, execution and ROI reporting
Generate and execute creative and unique ideas for joint marketing tactics that drive business growth for partners and harmonize with other Relativity marketing teams’ activities, advocating for partner inclusion in these activities as appropriate
Collaborate with regional partner marketers to implement global joint partner marketing initiatives globally
Create and encourage use of through-partner marketing campaigns and programs to extend and amplify Relativity key go-to-market messages while helping partners move prospects through the sales funnel
Collaborate with channel sales and customer success teams to further develop partner relationships and assure partner co-marketing strategy aligns with overall partner success plans
Collaborate with product, segment, international, and other marketing teams to align partner marketing plans with Relativity marketing strategy
Provide product and industry insights to shape partners’ go-to-market approach, and gather insights from partners to inform Relativity’s partner marketing, sales enablement, and product marketing efforts
Support partner marketing strategy and implementation at select Relativity and industry events
Support Relativity’s competitive intelligence and market validation projects by leading related discussions with partner accounts

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Global Partner Marketing Manager

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