Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

Responsibilities

Position Overview: We are seeking a proactive and curious Marketing Analyst to join the Campaign & Agent Analytics & Reporting Team (CAAR). This role is ideal for candidates with a robust analytics background across paid media channels. The analyst will focus on evaluating channel and creative data to produce actionable insights and recommendations, as well as creating measurement plans, test plans, and learning agendas, alongside reporting responsibilities.

Collaboration and curiosity are essential. This role requires strong communication skills and a naturally inquisitive mindset to understand the current landscape, uncover new opportunities, and partner effectively with cross-functional teams. A core focus of the position will be building and owning the recurring reporting cadence—defining requirements, automating, ensuring data quality, and delivering consistent, stakeholder-ready reporting. The analyst will work with data across various channels and must exhibit a strong passion for continuous learning while actively sharing knowledge and insights to help upskill team members and enhance overall team performance. Proven storytelling abilities and exceptional communication skills are essential for presenting complex data in an engaging and easily digestible format in reports.

Key Responsibilities

Analyze channel data to generate actionable insights and recommendations.
Develop measurement plans, test plans, and learning agendas.
Prepare and deliver reports based on data analysis.
Collaborate effectively with team members and cross-functional teams.
Utilize strong communication skills to convey findings and insights.
Demonstrate curiosity to understand the current landscape and identify opportunities.
Work with data from various channels to inform recommendations.
Exhibit a strong passion for continuous learning and professional development.
Actively share knowledge and insights to enhance the skills of team members.
Present complex data in an engaging and easily understandable manner through storytelling.

Qualifications

5+ years proven experience in analytics, with at least 2 years of marketing agency experience.
Comprehensive understanding of various paid marketing channels (social, creative, programmatic, linear, and digital) and organic social.
Experience using analytics to optimize paid media & creative performance.
Experience with brand lift studies, MTA or MMM.
Strong analytical skills with the capability to convert data into valuable insights and recommendations, as well as identify gaps and opportunities.
Excellent storytelling and communication skills, both written and verbal, with a knack for making data accessible and actionable for diverse audiences.
Self-starter with a proactive mindset, capable of taking ownership of tasks and navigating undefined challenges.
Collaborative team player who enjoys connecting resources and working with others to solve problems and achieve common goals.

Additional Skills

Ability to learn AWS Services (Athena, Redshift, Sagemaker) and Python for future state analytical need.
Working knowledge of SAS and/or SQL is preferred.
Knowledge of Marketing principles and leveraging Marketing data to drive decision making.
Experience with Google Marketing Platform, Power BI, Datorama and Adobe is preferred.

Items of Note

Responsible for the handling and maintenance of confidential and highly sensitive information
Involvement in company approved educational programs as applicable for continued development

Our Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

Potential starting salary range: $97,000 - $123,000
Starting salary will be based on skills, background, and experience
High end of the range limited to applicants with significant relevant experience
Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For Colorado, Hawaii and Washington State candidates:

Salary range: $106,700 - $135,300

Application deadline is expected to close on 4/6/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.

For California, New York, and CT candidates

Potential salary range: $121,250 - $153,750

Potential yearly incentive pay: up to 15% of base salary

Competitive Benefits, including

401k Plan
Health Insurance
Dental/Vision plans
Life Insurance
Paid Time Off
Annual Merit Increase
Tuition Reimbursement
Health Initiatives

For more details, visit our benefits summary page.

Qualifications

5+ years proven experience in analytics, with at least 2 years of marketing agency experience.
Comprehensive understanding of various paid marketing channels (social, creative, programmatic, linear, and digital) and organic social.
Experience using analytics to optimize paid media & creative performance.
Experience with brand lift studies, MTA or MMM.
Strong analytical skills with the capability to convert data into valuable insights and recommendations, as well as identify gaps and opportunities.
Excellent storytelling and communication skills, both written and verbal, with a knack for making data accessible and actionable for diverse audiences.
Self-starter with a proactive mindset, capable of taking ownership of tasks and navigating undefined challenges.
Collaborative team player who enjoys connecting resources and working with others to solve problems and achieve common goals.

Additional Skills

Ability to learn AWS Services (Athena, Redshift, Sagemaker) and Python for future state analytical need.
Working knowledge of SAS and/or SQL is preferred.
Knowledge of Marketing principles and leveraging Marketing data to drive decision making.
Experience with Google Marketing Platform, Power BI, Datorama and Adobe is preferred.

Items of Note

Responsible for the handling and maintenance of confidential and highly sensitive information
Involvement in company approved educational programs as applicable for continued development

Education:UNAVAILABLEEmployment Type: FULL_TIME

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