Chief Marketing Officer (CMO)

About the Company

AI-driven risk reduction platform for the construction industry

Industry

Construction

Type

Privately Held, VC-backed

Founded

2019

Employees

51-200

Funding

11-$25 million

About the Role

The Company is seeking a VP of Marketing to lead its marketing organization through a strategic and hands-on approach. The successful candidate will be responsible for evolving the marketing function, driving brand development, and executing integrated initiatives that align with growth targets. This role requires expertise in performance marketing, growth hacking, and the ability to optimize multi-channel acquisition. The VP of Marketing will also be tasked with leading a high-velocity team, fostering a culture of rapid experimentation, and being accountable for the marketing-to-sales funnel. Experience in community-led and product-led growth, as well as a deep understanding of marketing automation, CRM platforms, and AI solutions, is essential.

Applicants for the VP of Marketing position at the company should have a Bachelor's degree in a related field, at least 10 years' experience in a strategic B2B marketing leadership role, and a proven track record of scaling marketing functions. The role demands a candidate who is comfortable with both high-level strategy and hands-on execution, and who can effectively partner with product, sales, and customer success teams. The ideal candidate will have a background in construction tech and be adept at driving revenue growth through various marketing initiatives. Key skills include growth strategy, revenue pipeline generation, and the ability to create compelling narratives that resonate with C-suite buyers and technical decision-makers. The company values diversity, equity, and inclusion and is committed to providing equal opportunity to all.

Hiring Manager Title

Travel Percent

Less than 10%

Functions

Marketing

Qualifications

Experience in community-led and product-led growth, as well as a deep understanding of marketing automation, CRM platforms, and AI solutions, is essential
Applicants for the VP of Marketing position at the company should have a Bachelor's degree in a related field, at least 10 years' experience in a strategic B2B marketing leadership role, and a proven track record of scaling marketing functions
The role demands a candidate who is comfortable with both high-level strategy and hands-on execution, and who can effectively partner with product, sales, and customer success teams
The ideal candidate will have a background in construction tech and be adept at driving revenue growth through various marketing initiatives
Key skills include growth strategy, revenue pipeline generation, and the ability to create compelling narratives that resonate with C-suite buyers and technical decision-makers

Benefits

11-$25 million

Responsibilities

The Company is seeking a VP of Marketing to lead its marketing organization through a strategic and hands-on approach
The successful candidate will be responsible for evolving the marketing function, driving brand development, and executing integrated initiatives that align with growth targets
This role requires expertise in performance marketing, growth hacking, and the ability to optimize multi-channel acquisition
The VP of Marketing will also be tasked with leading a high-velocity team, fostering a culture of rapid experimentation, and being accountable for the marketing-to-sales funnel

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Chief Marketing Officer (CMO)

Conversion Rate Optimization Specialist