Summary

The Chief Marketing Officer (CMO) is responsible for developing and executing an enterprise marketing strategy that drives sustainable mortgage origination growth, strengthens customer relationships, and maximizes the value of the company's servicing portfolio. The CMO leads marketing, customer acquisition, portfolio recapture, customer retention, digital engagement, brand management, marketing analytics, and marketing technology. This executive is accountable for using customer data and analytics to identify mortgage opportunities and deliver personalized marketing campaigns that connect customers with the right mortgage products at the right time.

Essential Job Duties and Responsibilities

Develop and execute the enterprise marketing strategy supporting the company's annual and long-term growth objectives.
Lead customer acquisition, customer retention, servicing portfolio recapture, purchase growth, refinance initiatives, and other marketing programs as required.
Establish marketing priorities that align with strategic business objectives, market conditions, interest rate environments, and customer demand.
Lead a high-performing, customer-centric marketing organization focused on measurable business outcomes.
Driving funded loan volume through targeted marketing campaigns.
Optimizing lead generation and lead conversion strategies.
Aligning marketing initiatives with Sales leadership to improve speed-to-lead and conversion performance.
Developing lifecycle marketing campaigns that engage customers from acquisition through long-term retention.
Leading cross-functional campaign execution across digital, direct mail, email, call center, retail, and servicing channels.
Developing customer segmentation strategies based on variety of data elements
Building predictive models that identify customers likely to respond to specific products.
Translating complex data into actionable insights for executive leadership.
Comply with all company policies and procedures.
Maintain regular and punctual attendance.

Other Job Duties and Responsibilities

Performs other related duties as assigned.

Supervisory Responsibilities

This position has direct reports. Manages staff and carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and/or Experience

Bachelor's degree in Marketing, Business Administration, Finance, Economics, Data Analytics, or a related field.
MBA or master's degree preferred.
Minimum 15 years of progressive leadership experience in marketing, digital strategy, customer analytics, or growth marketing.
Minimum 10 years leading enterprise marketing organizations.
Executive experience within mortgage banking, consumer lending, banking, fintech, or financial services.
Demonstrated success driving measurable revenue growth through data-driven marketing.
Experience managing large-scale marketing budgets and enterprise transformation initiatives.
Deep understanding of mortgage origination, servicing, secondary markets, and customer lifecycle management.

Preferred Experience

Mortgage servicing portfolio marketing.
Customer recapture programs.
Digital mortgage customer acquisition.
Marketing automation platforms.
AI-enabled customer analytics.
Business Intelligence platforms.
CRM strategy.
Customer Data Platforms.
Marketing attribution.
Enterprise data governance.
Consumer financial services

Certificates, Licenses, Registrations

None Required

Work Complexity

Problems and issues faced are frequently complex and sometimes multi-dimensional, requiring broad-based consideration of variables that impact multiple areas of their organization. Extensively analyzes problems to seek understanding of the root cause of the problem.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements. The noise level in the work environment is usually moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

Equal Employment Opportunity

The company is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Americans with Disabilities Act

Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.

Job Responsibilities

The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position. The company may change the specific job duties with or without prior notice based on the needs of the organization.

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