About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The Grab B2B marketing team drives growth for Grab's Enterprise businesses, including GrabAds, Grab For Business, and GrabMaps.

We are a collaborative team working across product, sales, and regional partners to bring our solutions to market. Content and social are main levers in how we engage decision-makers, and support business growth across Southeast Asia.

Get to Know the Role

As a B2B marketer at Grab, no two days are ever the same — especially in a role that sits at the heart of how we show up to the world.

One day, you might shape the LinkedIn content calendar for Grab For Business and GrabAds, working with teams and agencies to create content that actually makes people stop scrolling.

Next, you'll coordinate the production of a regional thought leadership report — aligning sales leads, agencies, and creatives to bring a compelling story to life.

You could start your morning aligning with country sales leads on upcoming content priorities, and spend your afternoon reviewing campaign performance, identifying what's working, and refining how we show up across our channels.

If you enjoy building content engines (not just posting for the sake of posting), you will feel right at home.

The Critical Tasks You Will Perform

Lead standout B2B content that cuts through the noise, including:
Always-on LinkedIn content (brand and "Grabber influencer" posts)
Client case studies and customer stories
Thought leadership content (e.g. reports, insights pieces)
Support team content projects, including marketing award submissions and content projects, working with different teams and agencies.
Manage social strategy on platforms relevant for Grab Enterprise B2B brands (Grab For Business, GrabAds), with a focus on delivering engagement and high-quality audience reach.
Maintain the social media content calendar, working with partners to ensure content aligns with priorities and regional projects.
Establish and improve content workflows, identifying opportunities to refine processes, improve turnaround times, and scale content production (including use of AI and automation tools where relevant).
Lead the end-to-end content production pipeline, coordinating across teams (Sales, Marketing, Analytics) to source, prioritise, and deliver content that supports both brand and demand generation goals.
Track and improve performance, using insights from LinkedIn and other tools to refine content strategy and improve engagement.
Direct external vendors and agencies through the entire project lifecycle, from initial briefing to final delivery. This direction ensures all work meets agreed upon timelines, stays within scope, and maintains high standards of quality, creativity, and consistency.

What Essential Skills You Will Need

5–7 years of experience in B2B marketing, content, or social media roles (it is advantageous to have experience in tech or SaaS).
5+ years experience managing social media channels (preferably LinkedIn) with a clear understanding of what drives engagement in a B2B context.
5+ years of experience managing content production at scale — from briefing agencies to coordinating partners and delivering outputs across multiple formats.
A good sense for quality and creativity in B2B content — you know what makes content feel fresh, relevant, and non-generic.
Experience working with multiple teams, including business and product teams, and confidence in engaging senior partners.
Experience building and improving workflows, with experience using tools such as Asana, Sprinklr, or similar platforms.
Bachelor's degree in Marketing, Business, Communications, or a related field – or equivalent practical experience.

Bonus Skills

Experience working on B2B influencer or executive-led content strategies.
Familiarity with content performance analytics and optimisation for LinkedIn.
Experience in workflow automation or content operations optimisation.
Exposure to regional or multi-market marketing environments.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

We have your back with Term Life Insurance and comprehensive Medical Insurance.
With GrabFlex, create a benefits package that suits your needs and aspirations.
Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

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