About Us

Come Join Our Team! FOTILE is a leading international manufacturer of High-end Kitchen appliances. FOTILE is China's most successful high-end kitchen appliance manufacturer, with 16,000+ employees, 19 production lines, 4 assembly plants, 4 factories, 116 branch offices, 26 German IF awards, 22 Red Dot Awards, Sales in 30 countries, and over 43% market share of the Chinese high-end kitchen appliance market. Fotile is the choice of appliance for over 17 million families around the world.

Job Responsibilities

1. Partner with the General Manager to develop annual business plans, prepare marketing calendars, and position e-commerce channels in alignment with product features, business objectives, channel strategies, and customer behavior trends.

2. Proactively develop strategies to achieve and exceed assigned eCommerce sales goals and profit ratio through precise planning, execution, and optimization of channel operations and resources.

3. Formulate and enforce channel policies for pricing, promotions, product management, inventory, and legal compliance to align with brand standards as well as platform requirements.

4. Identify and lead Ecommerce channel development initiatives, including onboarding new platforms, optimizing performance, and managing exits of underperforming channels to improve omni-channel optimization, maximize site sales, traffic conversion, and increase customer satisfaction.

5. Cultivate and maintain strong relationships with eCommerce channel partners (e.g. Home Depot, Lowes), ensuring compliance with their policies and leveraging promotional opportunities.

6. Utilize quantitative data to build, test, evaluate, and maintain robust data analysis and reporting qualitative data for management to make timely, informed decisions, including measuring ROI and KPIs and overseeing P&L.

7. Utilize platform analytics tools to identify business opportunities, operational challenges, sales trends, drive solutions, and implement continuous improvements to enhance e-commerce efficiency and revenue growth.

8. Leverage data analysis to track consumer behavior, market dynamics, new channel trends, competitive landscape, and provide insights of growth opportunities to refine channel, category, and customer strategies.

9. Oversee and monitor day-to-day channel operations of third-party eCommerce operation team, ensuring seamless execution of advertising, listings, promotion campaigns, inventory accuracy, and order fulfillment.

10. Coordinate with Marketing Team and digital marketing business partner to constantly review and monitor digital marketing strategies performance and make adjustment for effective ecommerce marketing strategies.

11. Coordinate with Customer Service Team to manage customer review and feedback, and implement strategies to improve customer journey, user interface, and overall satisfaction across all e-commerce touchpoints.

12. Coordinate with Product function to identify new opportunities and categories, develop, and implement platform-specific product strategies, including product selection, inventory planning, and competitive analysis, to drive incremental growth.

13. Coordinate with other cross-functional teams, including but not limited to finance and logistics teams to ensure seamless e-commerce operations and a cohesive brand presence.

14. Establish communication framework for team collaboration and morale establishment by conducting regular reviews, performance assessments, coaching, and team building activities.

15. Establish monitoring systems to track channel performance, compliance management, review management, ensuring all e-commerce activities adhere to legal, regulatory, and platform-specific policies to mitigate potential risks. 16. Ad hoc duties as assigned.

Job Requirements

Bachelor’s degree in E-commerce, marketing, business, or equivalent preferred.
8+ years of experience in large E-commerce Channels (Home Depot, Lowes, etc.) Management, or online sales preferred.
Experience with the Electric Home Appliance catalog is a plus.
English and Mandarin Chinese proficiency is a plus.
Familiarity with demand planning, catalog management systems, and digital marketing strategies.
Strong project management, problem-solving, and relationship management skills.
Data-driven mindset with the ability to analyze sales trends and implement optimizations. Strong leadership with the ability to manage cross-functional teams.
Ability to work cross-functionally and communicate effectively with internal teams and external partners.

Job Type: Full-time

Pay: $100,000.00 - $120,000.00 per year

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Parental leave
Relocation assistance
Vision insurance

Schedule

Monday to Friday

Experience

E-commerce: 5 years (Required)
Home Depot: 3 years (Preferred)
Lowes: 3 years (Preferred)

Ability to Commute

Parsippany-Troy Hills, NJ 07054 (Required)

Ability to Relocate

Parsippany-Troy Hills, NJ 07054: Relocate before starting work (Required)

Work Location: In person

Qualifications

8+ years of experience in large E-commerce Channels (Home Depot, Lowes, etc.)
Strong leadership with the ability to manage cross-functional teams
Ability to work cross-functionally and communicate effectively with internal teams and external partners
E-commerce: 5 years (Required)
Ability to Commute:
Parsippany-Troy Hills, NJ 07054 (Required)
Ability to Relocate:
Parsippany-Troy Hills, NJ 07054: Relocate before starting work (Required)

Benefits

Pay: $100,000.00 - $120,000.00 per year
401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Parental leave
Relocation assistance
Vision insurance
Monday to Friday

Responsibilities

Partner with the General Manager to develop annual business plans, prepare marketing calendars, and position e-commerce channels in alignment with product features, business objectives, channel strategies, and customer behavior trends
Proactively develop strategies to achieve and exceed assigned eCommerce sales goals and profit ratio through precise planning, execution, and optimization of channel operations and resources
Formulate and enforce channel policies for pricing, promotions, product management, inventory, and legal compliance to align with brand standards as well as platform requirements
Identify and lead Ecommerce channel development initiatives, including onboarding new platforms, optimizing performance, and managing exits of underperforming channels to improve omni-channel optimization, maximize site sales, traffic conversion, and increase customer satisfaction
Cultivate and maintain strong relationships with eCommerce channel partners (e.g. Home Depot, Lowes), ensuring compliance with their policies and leveraging promotional opportunities
Utilize quantitative data to build, test, evaluate, and maintain robust data analysis and reporting qualitative data for management to make timely, informed decisions, including measuring ROI and KPIs and overseeing P&L
Utilize platform analytics tools to identify business opportunities, operational challenges, sales trends, drive solutions, and implement continuous improvements to enhance e-commerce efficiency and revenue growth
Leverage data analysis to track consumer behavior, market dynamics, new channel trends, competitive landscape, and provide insights of growth opportunities to refine channel, category, and customer strategies
Oversee and monitor day-to-day channel operations of third-party eCommerce operation team, ensuring seamless execution of advertising, listings, promotion campaigns, inventory accuracy, and order fulfillment
Coordinate with Marketing Team and digital marketing business partner to constantly review and monitor digital marketing strategies performance and make adjustment for effective ecommerce marketing strategies
Coordinate with Customer Service Team to manage customer review and feedback, and implement strategies to improve customer journey, user interface, and overall satisfaction across all e-commerce touchpoints
Coordinate with Product function to identify new opportunities and categories, develop, and implement platform-specific product strategies, including product selection, inventory planning, and competitive analysis, to drive incremental growth
Coordinate with other cross-functional teams, including but not limited to finance and logistics teams to ensure seamless e-commerce operations and a cohesive brand presence
Establish communication framework for team collaboration and morale establishment by conducting regular reviews, performance assessments, coaching, and team building activities
Establish monitoring systems to track channel performance, compliance management, review management, ensuring all e-commerce activities adhere to legal, regulatory, and platform-specific policies to mitigate potential risks
Ad hoc duties as assigned

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Senior E-commerce Manager

Director, Digital Products