Own the Ecommerce & Amazon Shop Experience (End-to-End)

Own the performance and day-to-day management of the Slate ecom site & Amazon shop
Ensure both sites are optimized for conversion, speed, and mobile experience
Continuously improve UX/UI across key touchpoints (homepage, PDP, cart, checkout)
Act as the internal “voice of the customer” by identifying friction and solving it quickly

Build and update pages using Shopify, including landing pages, product pages, and merchandising updates
Implement light front-end changes using HTML/CSS (and basic JavaScript as needed)
Troubleshoot site issues and work with external developers when necessary
Move quickly from idea → live test without heavy reliance on engineering resources

Analyze user behavior and funnel performance to identify drop-off points
Develop and execute A/B tests to improve conversion rate, AOV, and retention
Manage Email/SMS Agency to support email journey optimization alongside site updates.
Optimize onsite merchandising, navigation, search, and personalization
Create high-converting landing pages aligned with acquisition channels
Manage SEO contractor to ensure our website / blog is optimized for SEO.

Own Slate.com & Amazon execution of product launches, promotions, and seasonal campaigns
Manage Email / SMS Agency to ensure cohesive campaigns across consumer touch points on a campaign and evergreen basis
Monitor and optimize campaigns in real time

Oversee management of lifecycle agency (email/sms) and SEO contractor to ensure the partnership is delivering against clear KPIs while staying within budget.

Track, analyze, and report on core ecommerce KPIs (CVR, AOV, revenue, LTV signals, bounce rate) across both ecom & Amazon shop on a daily basis - reporting on a weekly basis to CGO, and monthly basis to executive team.
Report on the performance of all marketing campaigns (brand, product, giveaways, promotions) executed across the site.
Build simple, clear dashboards to inform decision-making
Translate data into insights and closely collaborate with CGO to take strategic decisions regarding site optimization to support growth

3–6+ years in ecommerce, growth, or digital marketing roles (startup or high-growth experience preferred)

Hands-on experience with Shopify or similar ecommerce platforms

Strong understanding of conversion rate optimization and digital funnels

Highly analytical, with experience using tools like Google Analytics (GA4), Shopify analytics, etc.

Comfortable operating in ambiguity and moving quickly with limited resources

Strong ownership mindset—you don’t wait for direction, you find opportunities and act on them

Experience with A/B testing tools (e.g., Optimizely, VWO)

Familiarity with retention tools (Klaviyo, Attentive, etc.)

Basic understanding of SEO and site performance optimization

Experience working in a DTC brand or omnichannel business

Ecommerce Manager

Marketing Operations Data Analyst