Social Media and Marketing Coordinator

Riverside Military Academy, Gainesville, Georgia

Full time, on campus

About Riverside

Founded in 1907, Riverside Military Academy is a college preparatory military boarding school for young men in grades 7 through 12. Our mission is to develop leaders of character through academic excellence, discipline, and a structured military environment. Riverside is entering a new chapter of growth, including a global scholarship program for international cadets and the launch of an annual Summit on the Future of U.S. Military Education.

Position Summary

We are seeking a creative, technically strong Social Media and Marketing Coordinator to lead Riverside's digital presence, content production, and marketing campaigns. The ideal candidate combines storytelling talent with advanced knowledge of digital tools, AI applications, and media software, and can turn daily cadet life, athletics, events, and achievements into compelling content for families, alumni, and prospective cadets in the U.S. and abroad.

Key Responsibilities

Social Media and Content

Manage and grow Riverside's accounts on Instagram, Facebook, LinkedIn, YouTube, TikTok, and X
Plan and maintain a content calendar covering admissions, academics, athletics (including polo and equestrian), parades, ceremonies, and alumni news
Photograph, film, and edit content on campus, including events, drill, sports, and cadet life
Write captions, posts, newsletters, press releases, and website updates
Engage with followers, monitor comments, and protect the Academy's reputation online

Marketing and Campaigns

Support enrollment campaigns, domestic and international, including digital advertising and targeted outreach in priority countries
Run paid campaigns on Meta, Google, YouTube, and LinkedIn; manage budgets and report results
Promote major events such as the Summit, Homecoming, Gala, and Parents' Weekend
Coordinate with Admissions, Advancement, and the Commandant's office on messaging and assets
Maintain brand standards across all digital and printed materials

Technology and AI

Use AI tools to accelerate content creation, translation, video editing, captioning, and analytics
Manage the website CMS and ensure content is current, optimized for search, and mobile friendly
Maintain email marketing and CRM platforms for families, prospects, and alumni
Track analytics and produce monthly performance reports with clear recommendations
Provide basic technical support for media equipment, livestreams, and event AV

Required Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience
2+ years of social media or digital marketing experience, preferably in education, nonprofit, or hospitality
Strong portfolio of social content, video, and design work
Proficiency in:
Design and video: Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, After Effects), Canva, CapCut or DaVinci Resolve
AI tools: ChatGPT, Claude, Midjourney or Adobe Firefly, Descript, and AI video and captioning tools
Social and scheduling: Meta Business Suite, Hootsuite or Sprout Social, Later
Web and email: WordPress or similar CMS, Mailchimp or Constant Contact, basic HTML
Analytics: Google Analytics 4, Meta Insights, Google Ads
General IT: Microsoft 365, Google Workspace, file management, cloud storage
Excellent writing, editing, and visual storytelling skills
Ability to work independently, manage multiple projects, and meet deadlines
Availability for occasional evening and weekend events

Preferred Qualifications

Experience with international or multilingual marketing (Arabic, Spanish, or French a plus)
Drone photography license (FAA Part 107)
Livestreaming experience (OBS, YouTube Live, StreamYard)
CRM experience (Salesforce, Blackbaud, or similar)
Familiarity with military culture, or military or JROTC background

What We Offer

Competitive salary commensurate with experience
Health, dental, and retirement benefits
A creative role at a historic institution in a period of growth and transformation
A beautiful lakeside campus in north Georgia

How to Apply

Send a resume, cover letter, and portfolio link to HR@riversidemilitary.org, subject line "Social Media and Marketing Coordinator."

Riverside Military Academy is an equal opportunity employer.

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