Job Type

Full-time

Pay: $70,000/year

Workplace Location

In-Office/On Site

About The Role

Financial Services of America is looking for an experienced Digital Marketing Specialist to take ownership of the day-to-day execution, measurement and optimization of our digital marketing efforts.

This is not a social media coordinator position.

We are looking for someone who understands how digital marketing actually works — paid media, conversion tracking, landing pages, pixels, Google Tag Manager, analytics, SEO, retargeting and lead funnels — and can use data to continually improve performance.

You'll work directly with FSA's Marketing Director and internal marketing team to help build and operate a growing digital lead-generation engine.

What You'll Own

Paid Digital Advertising

Build, manage and optimize campaigns across Meta/Facebook, Instagram, Google Ads, YouTube and other digital platforms
Manage campaign budgets and monitor performance
Test audiences, creative, copy, offers and landing pages
Build and manage retargeting campaigns
Identify opportunities to improve lead quality and reduce acquisition costs

Digital Lead Funnels

Manage digital acquisition for multiple FSA campaigns, including:

Retirement planning lead-generation campaigns
Interactive retirement assessment/quiz funnels
Educational webinars
In-person retirement workshops and seminars
Website lead generation
Retargeting and prospect re-engagement campaigns
New digital campaigns and offers as they are developed

You'll help manage the complete path from

Ad → Landing Page → Lead → Qualified Lead → Appointment → Client

Analytics & Conversion Tracking

Manage and troubleshoot Meta Pixel and conversion events
Work with Meta Conversions API (CAPI)
Manage Google Analytics 4 (GA4)
Manage Google Tag Manager (GTM)
Configure and monitor Google Ads conversion tracking
Maintain UTM and campaign tracking standards
Analyze website and landing-page behavior
Help connect advertising data with lead, appointment and client outcomes
Identify tracking problems and recommend solutions

SEO & Website Performance

Monitor Google Search Console
Perform keyword research
Identify organic search opportunities
Assist with on-page and technical SEO
Analyze website traffic and user behavior
Recommend improvements to landing pages and conversion paths
Work with internal resources and developers when technical changes are required

Testing & Optimization

Digital marketing at FSA is built around testing.

You'll continually evaluate

Audiences
Creative
Headlines
Ad copy
Landing pages
Calls to action
Offers
Keywords
Conversion paths
Lead quality

We don't just want to know how many leads we generated.

We want to understand which marketing ultimately generates qualified prospects, appointments and new clients.

What We're Looking For

We want someone who already understands digital marketing fundamentals and is ready to take ownership.

Preferred experience includes

3+ years of hands-on digital/performance marketing experience
Meta Ads Manager
Google Ads
Google Analytics 4
Google Tag Manager
Meta Pixel and conversion tracking
Retargeting and audience development
Landing pages and conversion optimization
A/B testing
Google Search Console
SEO fundamentals
Campaign analytics and reporting
Excel/Google Sheets and working with marketing data

Experience with CRM systems, marketing automation, Zapier, APIs, WordPress, financial services marketing or similar tools is a plus, but not required.

The Person We're Looking For

You're probably a good fit if you naturally look at marketing results and ask why.

Why did one campaign generate better leads?

Why did Google generate fewer leads but more appointments?

Why did one landing page convert at twice the rate of another?

Why are we paying $80 for one lead and $140 for another?

What happens to those leads after they enter the CRM?

And most importantly

What should we change next?

We're looking for someone who is analytical, curious, organized and comfortable taking ownership — someone who doesn't simply report numbers, but helps determine what those numbers mean.

How Success Will Be Measured

Your primary performance metrics will include

Advertising Spend → Leads → Qualified Leads → Appointments → Shows → Clients

Additional metrics will include

Cost per lead
Cost per qualified lead
Cost per appointment
Lead-to-appointment conversion
Landing-page conversion rate
Campaign performance
Lead quality
Website/organic search performance
Tracking accuracy

Clicks and impressions matter — but business results matter more.

About Financial Services Of America

Founded in 1984, Financial Services of America is a Michigan-based financial services organization helping individuals and families plan for retirement and their financial future. Our team provides financial planning, investment advisory, insurance, tax planning, Medicare and other retirement-focused services through multiple Michigan locations. Our marketing team supports a growing organization through digital advertising, educational events, webinars, broadcast media, email marketing, community engagement and other lead-generation initiatives.

Financial Services of America

Plan for Tomorrow, Today.

Compensation & Benefits

Health Benefits
401k
Paid Time Off
Paid Holidays
Paid Licensing

Work Location

In-Person at our Troy, MI headquarters

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