Job Title: SEO Lead

Salary: £40000-55000 per annum

Location: Brentwood

Why Join Ink Digital?

Ink Digital is an SEO-first agency built around sprint-based delivery and clear communication. We work with premium brands and considered purchase businesses across travel, hospitality and B2B. Our model combines strong strategy with a delivery team that supports implementation, allowing this role to focus on leadership, commercial direction and high-quality outcomes.

About The Role

The SEO Lead is a senior strategic role focused on shaping SEO direction across a portfolio of key accounts while helping guide the wider SEO team. This person will own client strategy, provide high-level oversight on delivery, support training and development of SEO Specialists, and help strengthen internal systems and processes.

This role is ideal for someone who enjoys leading from the front, staying close to client performance and team output without being pulled too deeply into day-to-day execution. That said, they should still be comfortable rolling up their sleeves when needed, whether that is reviewing strategy, troubleshooting issues or helping unlock delivery.

What success looks like in the first 90 days

Take ownership of a small portfolio of premium or high-spending client accounts.
Build strong stakeholder relationships and establish confidence in strategic direction.
Create clear SEO roadmaps with measurable KPIs tied to business goals.
Support and guide SEO Specialists on prioritisation, decision making and quality of work.
Identify opportunities to improve internal SEO processes, standards and ways of working.
Balance strategic oversight with hands-on support where needed to keep delivery moving.

Core responsibilities

Lead SEO strategy across technical, content and performance workstreams.
Own strategic direction for premium accounts, ensuring recommendations are commercially aligned.
Provide high-level oversight of delivery across accounts, ensuring work is prioritised effectively and delivered to a strong standard.
Act as a senior point of support for the SEO team, helping train and develop Specialists in both technical ability and strategic thinking.
Review output, challenge thinking and support quality assurance across SEO deliverables.
Help shape and improve internal SEO systems, processes, templates and playbooks.
Support discovery, planning and strategic input on new business opportunities where required.
Work collaboratively with other channels such as PPC, CRM and content where this improves client outcomes.
Contribute to reporting narratives, sprint reviews and client recommendations at a senior level.

What we are looking for

Strong SEO experience with a proven ability to lead strategy across high-value accounts.
Excellent technical and on-page SEO understanding, with confidence in diagnosing issues and setting direction.
Ability to guide and develop other SEO team members.
Strong commercial awareness and the ability to align SEO priorities with wider business goals.
Confidence working on premium accounts with senior stakeholders.
A proactive, solutions-led mindset with a willingness to stay close to the work without owning every implementation detail.
Strong communication and organisational skills.

Nice to have

Experience in travel, hospitality, e-commerce or B2B.
Experience working in a sprint-based agency model.
Experience contributing to internal process development or team training.
Experience working alongside CRM or attribution platforms such as HubSpot.

Benefits

25 days holiday plus bank holidays
One extra day holiday per year of service (capped at 5 extra days)
Your birthday off
Office closed between Christmas and New Year (some days come from your holiday allowance)
Free access to Headspace
Company funded therapy service (confidential)
Hybrid working (typically 3 days in the office, 2 from home)

Recruitment process

Stage 1 Teams interview (experience, leadership style, strategic approach)
Stage 2 In-person interview at our Brentwood office

Commitment to Diversity

Ink Digital is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy or maternity. Join us and help us build a diverse, inclusive and equitable workplace where every individual can thrive and contribute to our collective success. Together we can create a brighter future for Ink Digital and the communities we serve.

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Content & Community Coordinator

SEO Lead

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Content & Community Coordinator

SEO Lead