Job Description

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part And Full Time Benefits Eligibility

Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
Tuition reimbursement

Base pay in range will be determined by applicant’s skills and experience. Role is also eligible for team based bonus opportunities. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Responsibilities

The Lifecycle Marketing Campaign Manager will help manage the planning, development, execution, and analysis of email and/or SMS campaigns within Salesforce Marketing Cloud (SFMC). This includes communications for lead nurture, retention, appointment reminders, community events, newsletters and more.

Contributes to the management, development and deployment of enterprise-level Lifecycle Marketing programs in SFMC from ideation to execution.
Works closely with account management team on incoming corporate and divisional requests to interpret needs and recommend solutions and best practices, such as target audiences, creative and deployment plans.
Serves as email content subject-matter-expert providing ongoing content recommendations based on the evaluation of email performance.
Develops optimization plans and conducts ongoing A/B testing (subject lines, imagery, copy, frequency, time of day/week, etc.) and communicates results.
Analyzes and reports on performance metrics to provide insightful analysis to internal and external parties.
Maintains cross-functional relationships to ensure holistic and consistent brand messaging, alignment and compliance across marketing channels.
Helps maintain and provide recommendations to deployment calendar to ensure consistent marketing communications.
Supports team in building journeys, automations and data extensions within the SFMC platform. Ensures program results meet requirements regarding technical quality, reliability, schedule, cost and industry standards.
Manages, tracks and updates projects using project management tools to ensure deadlines and goals are met.
Contributes to developing and updating Lifecycle Marketing documentation.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Qualifications

Education and Experience

Bachelor’s Degree in Marketing, Communications, Business Administration, Computer Science or related field and a minimum three years of marketing experience is required. Experience using HTML & CSS to develop responsive email layouts AMPscript and/or SQL a plus. Knowledge of marketing automation software such as Salesforce Marketing Cloud, Marketo, Eloqua, Iterable, Emarsys, and experience with Adobe Dreamweaver, Illustrator and/or Photoshop is preferred.

Certifications, Licenses, And Other Special Requirements

Must possess a valid driver’s license and have access to a private vehicle for business use.

Management/Decision Making

Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents or guidelines exist.

Knowledge And Skills

Has an advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Ability to work independently, with guidance in only the most complex situations. Ability to forecast problems and maintain strong conflict resolution skills. Working knowledge of Microsoft Office applications. Microsoft Project experience is helpful. Strong relationship skills, along with excellent written and verbal communication skills. Understanding of marketing concepts including A/B testing, performance metrics, data flows, tools and technology, industry best practices, compliance, deliverability and sender reputation.

Physical Demands and Working Conditions

Standing
Walking
Sitting
Use hands and fingers to handle or feel
Reach with hands and arms
Stoop, kneel, crouch, or crawl
Talk or hear
Ability to lift: up to 25 pounds
Vision
Requires interaction with co-workers, residents or vendors
Occasional weekend, evening or night work if needed to ensure shift coverage
Requires Travel: Occasionally
Requires Driving: Drives self (Tier 2)

Brookdale is an equal opportunity employer and a drug-free workplace.

About Us

Brookdale is a Great Place to Be

Gracious hospitality and neighborliness for our residents and families.
Home-like feel and all-around comfort for residents and visiting family members.
Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
Industry leader in clinical care.
Nationwide company with over 675 communities, offering many opportunities to grown and learn as a sales professional.
Extensive corporate support including a robust training program.

Qualifications

Bachelor’s Degree in Marketing, Communications, Business Administration, Computer Science or related field and a minimum three years of marketing experience is required
Certifications, Licenses, And Other Special Requirements
Must possess a valid driver’s license and have access to a private vehicle for business use
Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues
Solves diverse problems using solid analytical skills where limited precedents or guidelines exist
Has an advanced knowledge of the organization, industry, and a functional discipline
Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments
Ability to work independently, with guidance in only the most complex situations
Ability to forecast problems and maintain strong conflict resolution skills
Working knowledge of Microsoft Office applications. Microsoft Project experience is helpful
Strong relationship skills, along with excellent written and verbal communication skills
Understanding of marketing concepts including A/B testing, performance metrics, data flows, tools and technology, industry best practices, compliance, deliverability and sender reputation
Walking
Use hands and fingers to handle or feel
Reach with hands and arms
Ability to lift: up to 25 pounds
Vision
Requires Driving: Drives self (Tier 2)

Benefits

You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness
Full suite of health insurance, life insurance and retirement plans are available and vary by employment status
Part And Full Time Benefits Eligibility
Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance
Full Time Only Benefits Eligibility
Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
Tuition reimbursement
Base pay in range will be determined by applicant’s skills and experience
Role is also eligible for team based bonus opportunities
Temporary associates are not benefits eligible but may participate in the company’s 401(k) program
Gracious hospitality and neighborliness for our residents and families
Home-like feel and all-around comfort for residents and visiting family members
Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings
Extensive corporate support including a robust training program

Responsibilities

The Lifecycle Marketing Campaign Manager will help manage the planning, development, execution, and analysis of email and/or SMS campaigns within Salesforce Marketing Cloud (SFMC)
This includes communications for lead nurture, retention, appointment reminders, community events, newsletters and more
Contributes to the management, development and deployment of enterprise-level Lifecycle Marketing programs in SFMC from ideation to execution
Works closely with account management team on incoming corporate and divisional requests to interpret needs and recommend solutions and best practices, such as target audiences, creative and deployment plans
Serves as email content subject-matter-expert providing ongoing content recommendations based on the evaluation of email performance
Develops optimization plans and conducts ongoing A/B testing (subject lines, imagery, copy, frequency, time of day/week, etc.) and communicates results
Analyzes and reports on performance metrics to provide insightful analysis to internal and external parties
Maintains cross-functional relationships to ensure holistic and consistent brand messaging, alignment and compliance across marketing channels
Helps maintain and provide recommendations to deployment calendar to ensure consistent marketing communications
Supports team in building journeys, automations and data extensions within the SFMC platform
Ensures program results meet requirements regarding technical quality, reliability, schedule, cost and industry standards
Manages, tracks and updates projects using project management tools to ensure deadlines and goals are met
Contributes to developing and updating Lifecycle Marketing documentation
This job description represents an overview of the responsibilities for the above referenced position
An associate should perform all duties as assigned by his/her supervisor
Standing
Sitting
Stoop, kneel, crouch, or crawl
Requires interaction with co-workers, residents or vendors
Occasional weekend, evening or night work if needed to ensure shift coverage
Requires Travel: Occasionally

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