Regional Marketing Specialist

SUMMARY OF FUNCTIONS

The Regional Marketing Specialist is responsible for executing localized marketing strategies that drive traffic, support leasing performance, and elevate the brand experience across a portfolio of communities.

Blending creativity with strategy, this role ensures that every campaign, partnership, and activation connects with audiences in a way that builds trust, enhances reputation, and supports the overall growth of our communities.

KEY RESPONSIBILITIES

Execute Local Marketing Strategy

Implement marketing plans tailored to the market, audience, and leasing goals for priority and new development communities
Align all efforts with the overarching brand strategy and positioning. Adjust tactics based on performance, seasonality, and market trends
Identify and establish relationships with local businesses, influencers, and organizations to build strategic marketing and outreach plans
Plan and support resident events, campaigns, and community activations
Strengthen the brand’s presence as a connected and engaged community partner

Drive Traffic & Leasing Performance

Monitor and provide recommendations for lead generation channels
Analyze key reports to evaluate lead volume, quality, and trends
Ensure marketing efforts are aligned with each community’s occupancy goals, pricing strategy, and unit availability
Recommend and execute strategies to increase qualified traffic and conversions

Brand Consistency & Experience

Ensure all community marketing reflects the brand voice, tone, and visual identity of Hawthorne
Create and manage social media content, email campaigns, and on-site collateral
Partner with on-site teams to capture authentic, engaging content for high-level social media campaigns
Regularly audit and refresh community marketing materials to keep them current and impactful.
Coordinate signage, digital campaigns, outreach efforts, and promotional materials

Maintain Digital & Online Presence

Lead and execute social media strategies for active marketing campaigns, priority communities, and new development.
Partner with on-site teams to capture authentic, engaging content for high-level social media campaigns
Partners with the Digital Marketing team to ensure accuracy and optimization across community websites, ILS listings, and Google Business profiles
Monitor and support online reputation management, including reviews and ORA performance
Partner with on-site teams to improve response quality and engagement

Collaborate Cross-Functionally

Work closely with Community Managers, Regional Managers, and the Marketing Team
Provide guidance and support to on-site teams on marketing best practices and tools
Act as a liaison between field teams and corporate marketing

QUALIFICATIONS

2+ years' experience in marketing or related fields
Experience in multifamily, real estate, or hospitality strongly preferred.
Experience in marketing, branding, or content creation
Strong written and visual communication skills
Strong self-management skills
Oversees timelines and proactively advances projects to ensure on-time completion
Ability to manage multiple priorities and travel regularly
Comfort working autonomously and cross-functionally
Creative thinker with an eye for detail and storytelling

ORGANIZATIONAL RELATIONSHIPS: The role directly reports to the Marketing Manager, receiving interaction and guidance from other stakeholders when collaborating on various projects.

ATTENDANCE/TRAVEL REQUIREMENTS: This position is exempt from overtime and may entail working hours as needed to perform the position requirements satisfactorily. Remote Based. Overnight, travel may be required.

TRANSPORTATION: Must have a reliable vehicle to fulfill all the job’s functions. Must have proof of liability insurance for same. Bondable and Valid Driver’s License required.

SUPERVISORY RESPONSIBILITIES: Yes

FLSA STATUS: Exempt

PHYSICAL DEMANDS: Must be able to perform the physical functions of the position, which may include but are not limited to: Must be able to see, hear, talk, sit, stand, walk, reach, climb, stoop, kneel and crouch. Must be able to lift a minimum of 60 lbs. as needed.

COMMUNICATION: Must be able to communicate effectively both verbally and in written form with Senior Leadership team, Regional Managers, corporate team members, and outside vendors etc.

LANGUAGE SKILLS: Ability to read, write and verbally communicate in English.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SKILLS: The position requires the ability to work well with people and exhibit strong leadership and influencing skills. Evidence of leadership qualities must be exhibited with the region, the company and/or the industry.

REASONING ABILITY: Must be able to apply principles of logical thinking to define problems, collect pertinent data, establish facts, draw valid conclusions, and initiate appropriate course of action.

MATHEMATICAL SKILLS: The position requires the ability to perform advanced business mathematical functions.

PRE-EMPLOYMENT TESTING: Successfully complete pre-employment psychological and basic skills exam, including interest patterns. Pass drug test and background check requirements.

Benefits that Matter

When you join our team, you’re stepping into a culture built around growth, wellbeing, and genuine care for our people. We’re committed to helping you thrive—professionally, personally, and financially. Here’s what you can look forward to:

Personal & Financial Benefits

Enjoy Your Time Off: Start with 22 days of vacation, sick, and personal time
Make an Impact: Enjoy 16 hours of paid volunteer time annually.
Recharge & Celebrate:
10 paid holidays + 1 floating holiday of your choice
8 hours off to celebrate your birthday
Future Planning: Company 401(k) match to support your financial goals.
Financial Wellness Reimbursement: Resources to support your long-term financial health.
Referral Bonuses: Earn rewards for bringing great talent to the team.
Exclusive Discounts: Access to savings at over 1 million retailers and Hawthorne guest suite discounts.

Personal & Professional Development

Comprehensive Onboarding: Feel supported and prepared from day one.
Ongoing Learning: Tailored training programs to help you grow your skills and career.
Education Reimbursement: We invest in your continued learning.

Health & Wellness Benefits

Medical & Vision: Comprehensive plans designed for peace of mind.
Dental Insurance & Life Insurance: 100% company-paid coverage.
Paid Family Leave: Maternity, paternity, and adoption leave so you can focus on what matters most.
24/7/365 Telehealth Access: Connect with doctors anytime, anywhere.
Wellness Incentives: Earn rewards for taking care of your health.
Long-Term Disability Plan: Added protection for life’s unexpected moments.
Leave Bank: Additional paid time off during medical emergencies or natural disasters.
Fitness Reimbursement: Cash toward your gym or fitness membership.
Mental Wellness Tools: Free premium health and wellness subscriptions (a $450 value).
New Parent Perk: One year of free diapers for growing families.*

About Hawthorne

Hawthorne Residential Partners is a leading multifamily real estate management company headquartered in Greensboro, NC. We are proudly ranked among the Top 50 largest multifamily management companies in the United States, managing more than 64,000 apartment homes across 275+ properties and overseeing $12.5+ billion in assets throughout the Southeast, Florida, and Texas.

Hawthorne is nationally recognized for operational excellence and resident satisfaction and is currently ranked #1 in resident satisfaction among NMHC Top 50 Managers, holding the highest score of any Division I management firm in the country. Guided by our “Live It” culture to leave people better than we found them, we are committed to delivering exceptional living experiences through thoughtful execution and strong performance at every level of the organization.

Hawthorne is an equal opportunity employer.

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Regional Marketing Specialist