At Accenture Song, we accelerate growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. We help our clients operate at the speed of life through imagination, technology and intelligence.

As a B2B Strategy Director in Digital Marketing Strategy, you will craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for our clients. You’ll champion and oversee marketing activities across the funnel, from research and web experience design to brand strategy, digital strategy, marketing planning, and reporting. Externally, you’ll build long-term client relationships, serve as a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent, helping grow our B2B practice and capabilities. You’ll also collaborate with others at Accenture in creative agency services, marketing operations, media, and data and analytics.

We’re looking for strategists who want to solve complex client challenges and see the big picture. You love the pitch and are an amazing storyteller. You have an entrepreneurial spirit and thrive in a fast-moving environment where you can jump in, figure things out, roll up your sleeves, and push boundaries.

## The work

Develop and champion key B2B marketing-led strategies like ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients.
Lead teams of strategy, UX, and creative resources in executing multi-channel integrated campaigns to drive customer acquisition, conversion, and retention.
Gather and analyze insights and data to identify opportunities to improve design and campaign performance.
Build trusted relationships with clients and colleagues, acting as a strategic advisor to help them grow brands through marketing channels and experiences.
Play an integral role in creating and expanding practice offerings.
Nurture and mentor junior talent to grow the digital marketing strategy practice.

## What you’ll need

Minimum 10+ years of B2B Marketing Strategy experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy.

## Bonus points if you have

Bachelor’s degree or equivalent (minimum 10 years) work experience.
Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment.
Strategic planning skills: strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processes.
Subject matter expertise in digital strategy and integrated marketing with expertise in demand generation, lead generation, and nurture strategy.
Experience building assets for client workshops and business development.
Familiarity with digital marketing best practices.
Demonstrated ability to work in a fast-paced dynamic environment with limited guidance.

## Compensation and benefits

Compensation varies by location. For the Los Angeles area, the annual salary range is $94,400 to $293,800. Accenture also offers a market competitive suite of benefits including medical, dental, vision, life and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

## Additional information

This job posting is anticipated to remain posted until 09/15/2026. Applicants for employment in the US must have work authorization that does not require visa sponsorship. Accenture is an EEO and Affirmative Action Employer.

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VP Marketing

B2B Marketing Strategy Director

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VP Marketing

B2B Marketing Strategy Director