Talent - VP, Marketing 85364

We're hiring a VP of Marketing for Pearl , which finds exceptional talent from around the world, trains them to be AI-native, and places them into operational roles at startups as managed contractors:

from client facing roles to software engineers to executive assistants.

We're 3x founders who've bootstrapped our company to a couple million in ARR and are adding six to seven figures in net new annualized revenue each month. Our clients span venture-backed tech and healthcare, including fast-growing startups and US-based businesses that have raised over $3B in funding from Sequoia, a16z, Founders Fund, Y Combinator, and other top VC firms.

Today we're roughly 60 people managing a few hundred talents, growing fast and into new verticals. We started Pearl because we believe that even though opportunity isn't created equal in the world, ambitious talent is. Our goal is toscale Pearl to $100M in ARR bootstrapped by placing 2777 operators into top startups in the next 3 years.

Hear why we exist, what we believe in, and who we're building for:

Watch here

Location

US-based, remote-first

Purpose of Your Role

You'll build Pearl into a brand that founders & leaders want to work with, exceptional talent want to join, and people genuinely want to be part of.

We believe some of the world's most exceptional talent is overlooked simply because of where they were born. Your job is to change that perception through compelling stories that showcase the people behind Pearl and the impact they have on the companies they support.

Imagine telling the story of a startup founder who just launched a product generating millions in revenue, then revealing the exceptional operators in the Philippines who helped make it happen. Or following a talented professional whose career at Pearl has allowed them to buy their parents a home or put their siblings through school.

You'll also build the brands of Pearl's founder communities, including NY Deep Tech , Operating Room , and Health Command . Our events and communities are a primary way we build relationships and acquire clients. We want founders and operators to see what's happening and think, "I want to be part of that. "

This is a hands-on creative leadership role. You'll personally develop concepts, interview founders and talent, build storyboards, and write scripts while assembling and leading a team of specialists who bring those ideas to life as the main owner of marketing across Pearl/

You'll work directly with Pearl's founders to build a recognizable brand that attracts exceptional talent, strengthens our communities, and generates meaningful business opportunities.

What You'll Own1. Brand Strategy, Storytelling, and Creative Direction

• Own Pearl's positioning, creative direction and storytelling across the website, LinkedIn, Instagram and other channels.
• Personally find the stories behind Pearl's talent, clients and founders, then concept, interview, storyboard and script them into videos, articles and social content written in the subject's own voice.
• Make content that changes how people see global talent and that founders, clients, talent and community members want to share with their own networks.
• Manage a ghostwriter for Isaac's and Monty's LinkedIn and be the final check that nothing cringe goes out.

2. Events, Communities, and Audience Growth

• Own marketing for NY Deep Tech, Operating Room and Health Command, keeping each a distinct brand that still brings founders to Pearl.
• Make our events and retreats experiences people want to attend and talk about, designed so the people in the room capture and post the content themselves.
• Turn the raw footage from each event into videos, interviews, founder stories and social content that reach far beyond the room.
• Connect community growth and event participation to qualified relationships, referrals, sponsorships and new clients.

3. Marketing Leadership and Creative Execution

• Build and lead the team and freelance network that executes the strategy:

video editors and producers from Pearl's talent network in the Philippines, plus a US event videographer, ghostwriter, SEO and GEO, ads and design from your own network.

• Keep creative direction, storyboarding and scriptwriting yourself; delegate production and specialist execution.
• Set the creative briefs, production workflow and quality bar so content ships without the founders driving each piece.
• Manage spend across internal resources and external partners against brand and commercial goals.

4. Marketing Performance and Revenue Impact

• Set and report KPIs in three areas:

reach and virality, engagement and brand loyalty, prospecting and conversion.

• Measure which stories earn organic distribution and which community members are high-quality, engaged prospects.
• Partner with Sales to tie content, community and events to qualified prospects and new clients. Today clients come from events first, SEO and GEO second, LinkedIn third.
• Oversee paid ads, SEO and GEO with specialists, and keep testing formats and distribution using the data.

What Success Looks Like

Within your first year, Pearl has a recognizable brand that founders, operators, and exceptional global talent want to be associated with.

You've built a repeatable storytelling engine that consistently produces compelling content about our talent, clients, founders, and communities. Our stories are reaching new audiences, generating meaningful engagement, and changing how people perceive global talent.

Our events and communities have become an e.