Company Description

Quilling Card LLC is dedicated to preserving and promoting the ancient art of quilling, which involves rolling and shaping strips of paper into intricate three-dimensional designs. As a proud member of the Fair Trade Federation, we partner with over 1,000 artisans across 5 factories in Vietnam to handcraft stunning greeting cards for every occasion. Our headquarters and warehouse are located in Holliston, MA, where we strive to deliver unique, high-quality products that transform simple greetings into works of art. At Quilling Card, our mission is to help people “send art” instead of just cards.

INBOUND MARKETING & E-COMMERCE MANAGER (B2B & B2C)

Position Summary

The Inbound Marketing & E-commerce Manager is responsible for driving revenue growth through SEO, website performance, and e-commerce optimization across both B2C (direct-to-consumer) and B2B (wholesale/marketplace) channels.

This role focuses on building a high-performing inbound engine - from search visibility to on-site conversion - while ensuring smooth e-commerce operations and data-driven decision making. The position works closely with Outbound Marketing, Sales, and Design teams to ensure alignment between traffic generation, brand communication, and conversion performance.

Key Responsibilities

1. SEO & Inbound Growth Ownership

Own and execute SEO strategy end-to-end (technical, on-page, content)
Conduct keyword research across consumer and wholesale intent
Drive ranking improvements in priority keyword clusters
Optimize site structure, metadata, and content to increase organic traffic quality

2. Website Performance & Conversion Optimization

Manage website performance, user experience, and conversion optimization roadmap
Improve product pages, collection pages, navigation, and mobile experience
Identify friction points and implement solutions to increase conversion rate
Partner with design team to execute UX improvements aligned with brand

3. E-commerce & Marketplace Management

Manage operations across Shopify (DTC), Faire, Etsy, and retail platforms
Ensure accurate product listings, collections, merchandising, and promotions
Optimize product discoverability and conversion across all channels
Maintain operational excellence across B2C and B2B touchpoints

4. Inbound Performance Marketing

Contribute to top-of-funnel strategy (Meta, Google) with Outbound Marketing
Own Google Ads and inbound acquisition channels
Support media planning with performance insights and keyword strategy
Ensure alignment between paid traffic and landing page experience

5. CRM & Lifecycle Marketing

Manage CRM tools such as HubSpot and Klaviyo.
Build customer segmentation across B2C and B2B audiences
Develop and optimize lifecycle flows (welcome, abandoned cart, post-purchase)
Improve retention and repeat purchase rate

6. Analytics, Tracking & Optimization

Build and manage tracking ecosystem (Google Analytics, Shopify, CRM, Meta)
Develop dashboards to monitor traffic, conversion, and revenue
Translate data into actionable insights to improve funnel performance

Cross-functional Collaboration

Outbound Marketing Manager: campaign alignment, media, messaging
Sales Team: B2B performance and wholesale insights
Design Team: UX/UI, landing pages, brand consistency

Qualifications

7+ years experience in e-commerce and inbound marketing preferred
Strong expertise in SEO strategy and execution
Experience managing Shopify and marketplace platforms
Experience with Google Ads and inbound acquisition channels

Tools

Google Analytics (GA4)
Google Ads
Meta Ads
HubSpot, Klaviyo
SEMrush
Shopify
Faire
Etsy
NetSuite (plus)

Core Skills

Strong expertise in SEO, CRO, and e-commerce performance
Solid capability in CRM and lifecycle marketing (segmentation, flows, retention)
Data-driven mindset with ability to translate insights into actions
Proficiency in analytics and tracking systems
Strong execution skills with attention to detail
Collaborative team player

Success Metrics

Revenue growth (B2C & B2B)
Organic traffic and keyword ranking improvement
Conversion rate improvement
Return on ad spend (ROAS)
Website performance and operational accuracy

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Inbound Marketing & E-Commerce Manager (B2C & B2B)

Inbound Marketing & E-Commerce Manager (B2C & B2B)