Job Overview

This role is primarily responsible for a wide range of website tasks including maintaining, updating, and ensuring site functionality and responsiveness, as well as helping to migrate current website to a new environment; set up tracking for web performance metrics and provide analyses reports. Work within a team to assist in the execution and tracking of digital marketing tactics such as email, landing pages, lead generation forms, online banner ads, and other digital assets. This position will also provide support for Horizon’s direct marketing program, as needed. This position requires working knowledge of Content Management Systems, basic HTML skills, SEO familiarity, and experience using Google Analytics, Google Tag Manager, LookerStudio, and Google Search Console.

Principal Accountabilities

Represent Horizon by providing customer service to advisors within assigned responsibilities in a courteous, professional manner. Accountable for adherence to compliance standards including Bank Secrecy (BSA), Advertising Compliance, Cyber Security and quality and timeliness of all assigned tasks. Actively protect confidentiality of customer and account information. Demonstrate Horizon Bank’s commitment to the communities we serve through involvement in local organizations and events.

Duties

Manage and regularly update website content to ensure the site remains current and up to date.
Manage website Search Engine Optimization (SEO)
Complete a yearly audit of website content to ensure relevance and compliance.
Utilize Google Analytics and related tools to ensure tracking and tags are properly configured for
insights and reporting.
Prepare regular website traffic, lead generation, and digital campaign performance reports.
Support the onboarding of Horizon’s implementation of HubSpot which will serve as the Bank’s new website platform and marketing automation system.
Support content migration into new website platform along with ongoing website management tasks.
Manage the email marketing platform and assist in the development and execution of email strategies.
Administer and track all digital marketing campaigns.
Report suspicious transactions or unusual occurrences to supervisor; Conduct and document periodic risk reviews and run reports as needed.
Perform all work in compliance with established regulations, policies, Standard Operating Procedures (SOPs) and instructions.
Maintain customer confidence and protect bank operations by keeping information private and confidential.
Participate in ongoing skill, compliance, product, market, risk management and security training as required for the position and apply knowledge in performance of daily tasks.
Other duties as assigned.

Qualifications & Skills

Bachelor’s degree in computer science or web design preferred, or related field of study preferred.
If non-degree candidate, Google Analytics and Google Tag Manager experience (certification preferred if no relevant degree or completed course of study).
Minimum of 3 years’ experience supporting website management, digital marketing, or related roles.
Working knowledge of Content Management Systems (CMS) with basic HTML and SEO familiarity.
Experience with HubSpot Content Hub and/or Marketing Hub preferred.
Proficiency with Google Analytics (GA4) (GA4) and comfort preparing website and digital performance reports.
Experience using Microsoft Office Suite (Word, Excel and PowerPoint)
Exceptional organization, time management and follow-up skills with attention to detail.
Excellent interpersonal and communication skills, with the ability to collaborate with internal teams and external vendors.
Ability to work independently and within a team environment, take initiative, and manage multiple priorities.
Ability to follow established procedures, apply sound judgment, and produce accurate, high-quality work.

Core Competencies

Results Focused
Attention to Detail
Adaptability & Flexibility
Analytical Thinking
Creative & Innovative Thinking

Physical Requirements

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions in compliance with the Americans with Disabilities Act (ADA)

Physical Demand

Percentage of Time

Communicate with customers, advisors, vendors and managers regarding banking transactions and issues. Able to exchange accurate information with others.

90-100%

Able to verify authenticity of financial instruments, forms, documents and signatures. Able to verify identity of customers, vendors and service providers. Able to observe actions of others to ensure safety and security of the facility.

90-100%

Able to grasp, move and sort forms and papers.

90-100%

Constantly operate a computer and other office machinery such as calculator, copy machine, fax machine, scanner, printer and telephone

90-100%

Able to remain stationary at a desk for long periods of time

75-100%

Regularly move about the office to access file cabinets, storage drawers and various office equipment

75-100%

Occasionally position self to reach heights between floor and 6’

Travel to other branch locations

<25%

<25%

Horizon Bank is a proud Equal Opportunity Employer | Disability | Veteran Employer.

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Job Reference: HRN01974

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