Company Background

Established in 1928, Genuine Parts Company is a leading global service organization specializing in the distribution of automotive and industrial replacement parts. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 60,000 teammates.

Position Purpose

This role provides a unique opportunity for a digital professional to play a critical role in helping to grow digital business within NAPA North America. Based in Atlanta, this person will be a member of the Digital Channel Management team and play a key role in helping operate and grow revenue of our Automotive eCommerce sites.

As a Sr. Specialist this role will be responsible for establishing online merchandising objectives across multiple experiences, supporting a Merchandising Category Director with a minimum annual revenue of $200 million or more. This will involve managing a business on all channels both B2B and B2C while leveraging the products, processes, and assets from our existing selling models. This role will be involved in the online assortment planning process to focus on selling online and supporting our stores to create an omnichannel experience. The Sr. Specialist will work heavily with Category teams, product teams, pricing teams, retail promotions teams, eCommerce operations teams, and others as needed to drive increased online sales.

This role is a key support to the Category Director, who has full P&L responsibilities for multiple category managers, category initiatives, pro-actively bringing best practice and recommendations forward. The key liaison point for a wide range of both internal and external stakeholders including: Product Suppliers / Manufacturers, Marketing, Pricing, Promotions, Sales and Operations.

Additionally, this role will help drive online conversion through analytics, user experience, and on and off-site merchandising and increase attachment rate by identifying and improving cross-sells and other cross-merchandising opportunities. Leads will oversee the day-to-day projects and deliverables of their partnering specialist, who will assist in the tactical execution of initiatives.

Responsibilities

Responsible for exceeding the business goals (eSales & related) for the assigned Merchandising Category.
Analyze digital & omni-channel opportunities through the eyes of the B2B customer, develop and execute digital merchandising strategies, including buying experience, online assortment, pricing, availability & delivery.
Analyze category performance, drive actions and develop levers to improve performance
Build BIC omni-channel category GTM & experience plans, including those for:
Online Product & presentation (assortment, brands, quality, etc.)
Placement (availability & delivery experience online)
Digital & Omni-Channel Experience (Catalog, Taxonomy, Search, category-specific features & functionalities)
Price & Promotion
Partner with Category Manager to align above omni-channel plans to overall category strategy
In collaboration with the product team, lead the development of category-specific features to focus on improving traffic, conversion, and sales
Recommend online merchandise assortments by category and continually evaluate, analyze, and adjust assortments based on performance and sales trends
Analyze, forecast and interpret market and consumer trends for online implications in partnership with other teams, including product, inventory planning, and others
Conduct regular digital merchandising reviews of competitive websites to understand their merchandising and promotional strategies to inform our approach, specifically B2B.
Work with the digital analytics team to analyze overall KPI’s, promotion performance, and market analysis as they pertain to specific business area and react accordingly. Provide recommendations on future assortments, promotions and navigation based on past performance and industry insight.
Work with the on-site search, catalog, and engineering teams to monitor and manage search, facets, and attribution to ensure relevant results.
Participate in the product lifecycle planning with the eCommerce team and ensure that all teams are aligned with the business strategy and approaches the business from a customer-centric perspective.
Promotional execution, identifying and developing solid product content, optimizing online navigation, and maintaining clean well merchandised category pages
Provide recommendations to cross functional teams based on customer feedback and known issues to improve functionality
Maintain knowledge of current systems, applications, functionality, competitive landscape and digital innovations
Develop and enhancement subject matter expertise of the brands, product lines, and customers served through our automotive eCommerce sites.

Measures of Success

Sales
Promotional effectiveness
Category growth online

Location

GPC has two work locations to choose from, Duluth or Atlanta office.
We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences

Bachelor's degree in Business, Marketing or equivalent experience
2 (3+ preferred) years of relevant digital & eCommerce experience with 2+ years B2B eCommerce. Automotive or Industrial, B2B eCommerce & industry experience is preferred; however, exceptions may be considered
Demonstrated ability to meet commitments, build consensus, negotiate resolutions, and garner respect from other teams
Strong interpersonal skills with the ability to facilitate and work internally across all teams as well as externally with partners and vendors
Active listening, superior written and oral communication skills
Effective verbal and written communication skills for interaction with internal stakeholders, vendors, senior management and staff
Superior problem-solving skills, prioritization, project management, multitasking, focus on detail and comfortable taking ownership of assigned tasks
Background in or passion for user experience and human-centered design a plus.
Experience with Digital Analytics and/or Business Intelligence Reporting tools (Google/Adobe Analytics, PowerBI) and ability to analyze and gather insights from large data sets

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

Benefits

We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule

Responsibilities

Specialist this role will be responsible for establishing online merchandising objectives across multiple experiences, supporting a Merchandising Category Director with a minimum annual revenue of $200 million or more
This will involve managing a business on all channels both B2B and B2C while leveraging the products, processes, and assets from our existing selling models
This role will be involved in the online assortment planning process to focus on selling online and supporting our stores to create an omnichannel experience
Specialist will work heavily with Category teams, product teams, pricing teams, retail promotions teams, eCommerce operations teams, and others as needed to drive increased online sales
This role is a key support to the Category Director, who has full P&L responsibilities for multiple category managers, category initiatives, pro-actively bringing best practice and recommendations forward
The key liaison point for a wide range of both internal and external stakeholders including: Product Suppliers / Manufacturers, Marketing, Pricing, Promotions, Sales and Operations
Additionally, this role will help drive online conversion through analytics, user experience, and on and off-site merchandising and increase attachment rate by identifying and improving cross-sells and other cross-merchandising opportunities
Leads will oversee the day-to-day projects and deliverables of their partnering specialist, who will assist in the tactical execution of initiatives
Responsible for exceeding the business goals (eSales & related) for the assigned Merchandising Category
Analyze digital & omni-channel opportunities through the eyes of the B2B customer, develop and execute digital merchandising strategies, including buying experience, online assortment, pricing, availability & delivery
Analyze category performance, drive actions and develop levers to improve performance
Build BIC omni-channel category GTM & experience plans, including those for:
Online Product & presentation (assortment, brands, quality, etc.)
Placement (availability & delivery experience online)
Digital & Omni-Channel Experience (Catalog, Taxonomy, Search, category-specific features & functionalities)
Partner with Category Manager to align above omni-channel plans to overall category strategy
In collaboration with the product team, lead the development of category-specific features to focus on improving traffic, conversion, and sales
Recommend online merchandise assortments by category and continually evaluate, analyze, and adjust assortments based on performance and sales trends
Analyze, forecast and interpret market and consumer trends for online implications in partnership with other teams, including product, inventory planning, and others
Conduct regular digital merchandising reviews of competitive websites to understand their merchandising and promotional strategies to inform our approach, specifically B2B
Work with the digital analytics team to analyze overall KPI’s, promotion performance, and market analysis as they pertain to specific business area and react accordingly
Provide recommendations on future assortments, promotions and navigation based on past performance and industry insight
Work with the on-site search, catalog, and engineering teams to monitor and manage search, facets, and attribution to ensure relevant results
Participate in the product lifecycle planning with the eCommerce team and ensure that all teams are aligned with the business strategy and approaches the business from a customer-centric perspective
Promotional execution, identifying and developing solid product content, optimizing online navigation, and maintaining clean well merchandised category pages
Provide recommendations to cross functional teams based on customer feedback and known issues to improve functionality
Maintain knowledge of current systems, applications, functionality, competitive landscape and digital innovations
Develop and enhancement subject matter expertise of the brands, product lines, and customers served through our automotive eCommerce sites

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Transformation Change Manager

Sr Specialist – Digital Category Experience-Automotive eCommerce