Must have strong experience with paid media. This position is 100% on-site in Newburyport, MA.

This is a hands-on, data-driven, high-impact role for someone who can manage significant ad spend, optimize performance, and build reporting systems that guide smart decision-making. You'll own paid media execution across Google, Microsoft/Bing, Meta/Facebook, and other paid channel, while collaborating with creative and ownership to develop strategy and track performance.

You’ll take full ownership of managing this budget efficiently, profitably, and strategically.

Role Overview

This role is an individual contributor role, ideal for a mid-senior performance marketer who loves being “hands on keyboard.” Not delegating work. You’ll manage campaigns daily, monitor analytics, create dashboards, and collaborate with our internal creative team to develop high-performing ads.

You will

Own all paid media channels end-to-end
Monitor analytics and create dashboards in Looker/Data Studio
Track attribution, LTV/CAC, ROAS, and funnel performance
Collaborate with creative/photography teams on ad content
Identify opportunities, test new channels, and optimize landing page funnels

This is an execution + strategy role, perfect for someone who wants the autonomy and responsibility to run paid media at scale.

Key Responsibilities

Paid Media Management

Run all Google Ads campaigns (Search, Shopping, Performance Max, Display, Retargeting, Demand Generation)
Manage Microsoft/Bing Ads including Shopping and Search
Oversee Meta/Facebook/Instagram ads across prospecting + retargeting
Build and test Pinterest ads as a growing channel
Daily bid management, budget allocation, and performance optimization
Create, test, and refine new campaign structures, keyword groups, and audiences

Analytics, Attribution & Reporting

Build dashboards in Looker Studio / Data Studio
Own reporting across ROAS, CAC, LTV, attribution paths, and funnel performance
Monitor Google Analytics, Klaviyo analytics, and cross-channel performance
Analyze trends and identify opportunities to improve efficiency and scale
Provide weekly and monthly reports to ownership with insights and recommendations

Creative & Landing Page Collaboration

Write ad copy, headlines, value props, and creative briefs
Work with in-house creative team on images and video assets
Recommend landing page improvements based on performance data
Perform light CRO testing (layouts, messaging, CTAs)

Strategy & Growth

Propose new campaign ideas, channels, and opportunities based on data
Manage budgets across two brands with seasonal fluctuations
Forecast spend, performance, and revenue impact
Stay current on platform updates, competitive trends, and best practices

What Success Looks Like

Paid media channels deliver predictable, profitable growth
ROAS and CAC are consistently optimized and aligned with business goals
Reporting is clear, accurate, and transparent
New creatives, audiences, and campaign tests are launched regularly
See increased revenue and efficiency from paid channels
Ownership has visibility into all performance and opportunities

Qualifications Required

5–7+ years hands-on experience managing paid media for eCommerce brands
Direct experience managing 6 digit monthly ad spend
Deep proficiency with Google Ads, Microsoft/Bing Ads, and Meta Ads Manager
Experience with Google Analytics, attribution modeling, and LTV/CAC analysis
Ability to build dashboards in Looker Studio / Data Studio
Strong copywriting skills for ads and creative briefs
Highly analytical and comfortable with performance data
Ability to propose strategy and execute it independently
In-office availability (Newburyport, MA)

Preferred

Experience with Pinterest Ads
Understanding of Klaviyo metrics and eCommerce funnels
Experience with landing page testing and CRO
Background working with creative teams or agencies
Experience with two-brand environments or multi-channel product companies

Job Type: Full-time

Benefits

401(k)
401(k) 4% Match
401(k) matching
Employee discount
Health insurance
Life insurance
On-site gym
Paid time off

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