Senior Manager, Digital Marketing & Marketing Operations

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior

Manager, Digital Marketing & Marketing Operations

Active - Exempt full-time Barberton, OH, US 1 Attachments Reports to: Director of Marketing Summary: The Senior Manager, Digital Marketing & Marketing Operations sets and owns the strategy and the execution across Malco’s digital presence (website, SEO/AEO) and the systems, automation, and workflows that let a small marketing team scale across four brands. You will set strategy and own performance for Malco’s websites and organic/AI-search visibility, architect Malco’s marketing technology stack, create the automated content production engine that lets a small team punch above its weight, and build the performance dashboards that make marketing legible to the Executive Leadership Team.

Responsibilities: Specific duties are intended to describe activities that support the summary above. The list is not all inclusive – other duties may be required to cover the breadth and depth of the position. 1.

Strategic

Leadership & Planning Set the digital marketing and marketing operations strategy and annual/quarterly roadmap in partnership with the Director of Marketing, translating Malco’s growth goals into channel, systems, and resourcing priorities for this scope. Own budget planning and investment recommendations for digital marketing and marketing operations — tooling, agencies, paid, and future headcount — and make the case for tradeoffs and new investment rather than simply executing a pre-set budget. Act as the senior decision-maker for day-to-day digital and marketing-ops priorities and tradeoffs Own vendor and agency selection and management within this scope (web development, SEO, paid social, martech platforms), including negotiating scope and holding partners accountable to results.

• Website & Digital Experience Own strategy, roadmap, an