We are seeking a motivated and detail-oriented Advertising Analyst I to join our auto team. The core focus of this role is to ensure that post-sale, our clients' digital marketing/advertising objectives are understood, documented, operationally supported, and properly communicated through all required systems and teams. This role is key to a successful transition from Sales to our relationship management teams and involves client-facing responsibilities.

Key Responsibilities

Track advertising projects, document processes to manage accountabilities and spend, develop timelines, track spend and agency consumption, research data/information to assist with agreement development, ensure necessary approvals are granted, and help with versioning production and distribution..Advertising D
Standards and Policies: Learn and apply the company’s advertising standards and policies.
Special Projects: Assist with special projects as assigned.
Digital Marketing Fulfillment: Ensure on-time and accurate delivery of all digital marketing fulfillment requests, including client-facing and internal requests. Examples include collecting assets, 3rd party inventory validation and ensuring proper client brand messaging in campaigns.
Campaign Launch: Gain knowledge and understanding of channel specs to request necessary creative assets and deliverables for campaign launch. Ensure all required creative assets and deliverables are received, launch campaigns within established SLAs, and provide launch confirmations to appropriate teams.
Strategy Implementation: Implement advertising strategies into the digital marketing system across all tiered levels, communicate the strategy and readiness with downstream teams for final ownership, and maintain ownership until acceptance by downstream teams.
Quality Assurance: Conduct QA reviews of all work (new launches, product changes, cancellations, etc.) to ensure proper handling of requests. QA activities include 3rd party reporting verification, auditing of targeting, delivery reports, etc.
Knowledge Maintenance: Maintain a proficient level of knowledge on digital marketing solutions, best practices, and overall industry updates and trends. This includes knowledge of Dealer Marketing Website and Managed Services portfolio.
Collaboration: Partner with other digital marketing teams (Ad Support, Products, Ad Innovation, etc.) to investigate and support internal or external escalations related to creative, performance, reporting, billing, or other advertising-related issues.
Feedback and Documentation: Contribute feedback to other digital marketing teams regarding the development of new or enhanced products and capabilities. Contribute best practice methods, tips, and tricks to job aids and process documentation related to the role. Author and maintain materials required to define or educate other Dealer Marketing teams on processes and best practices related to the role.

Minimum Qualifications

Bachelor’s degree in a related discipline. The right candidate could also have a different combination, such as 4 years experience in a related field
Experience in digital marketing, specific to SEM, Social, Display, Video advertising
Experience working with automotive clients at the dealer or OEM level
Must be familiar with Fluency
Proficient in managing timed deliverables and handling multiple assignments.
Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes to meet business requirements.
Proficient experience using Microsoft Office tools.
Strong problem-solving skills.
Proficient at grasping new concepts quickly.
Enjoy an ever-changing landscape and growing responsibilities.
Excellent verbal and written communication skills.

Preferred Qualification

Bachelors degree preferably in Marketing, Economics or Finance.
Experience with Ad Tech such as Kenshoo and/or Marin
Digital advertising certifications (Google Ads, Microsoft Bing, Facebook, etc.).
Strong desire to strategize solutions with clients to achieve business goals.
Highly motivated self-starter capable of working in a fast-paced team environment.
Intermediate proficiency working with Salesforce, Google tools.
Novice experience using Salesforce or comparable CRM solution.

Qualifications

Bachelor’s degree in a related discipline
The right candidate could also have a different combination, such as 4 years experience in a related field
Experience in digital marketing, specific to SEM, Social, Display, Video advertising
Experience working with automotive clients at the dealer or OEM level
Must be familiar with Fluency
Proficient in managing timed deliverables and handling multiple assignments
Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes to meet business requirements
Proficient experience using Microsoft Office tools
Strong problem-solving skills
Proficient at grasping new concepts quickly
Enjoy an ever-changing landscape and growing responsibilities
Excellent verbal and written communication skills

Responsibilities

The core focus of this role is to ensure that post-sale, our clients' digital marketing/advertising objectives are understood, documented, operationally supported, and properly communicated through all required systems and teams
This role is key to a successful transition from Sales to our relationship management teams and involves client-facing responsibilities
Track advertising projects, document processes to manage accountabilities and spend, develop timelines, track spend and agency consumption, research data/information to assist with agreement development, ensure necessary approvals are granted, and help with versioning production and distribution..Advertising D
Standards and Policies: Learn and apply the company’s advertising standards and policies
Special Projects: Assist with special projects as assigned
Digital Marketing Fulfillment: Ensure on-time and accurate delivery of all digital marketing fulfillment requests, including client-facing and internal requests
Examples include collecting assets, 3rd party inventory validation and ensuring proper client brand messaging in campaigns
Campaign Launch: Gain knowledge and understanding of channel specs to request necessary creative assets and deliverables for campaign launch
Ensure all required creative assets and deliverables are received, launch campaigns within established SLAs, and provide launch confirmations to appropriate teams
Strategy Implementation: Implement advertising strategies into the digital marketing system across all tiered levels, communicate the strategy and readiness with downstream teams for final ownership, and maintain ownership until acceptance by downstream teams
Quality Assurance: Conduct QA reviews of all work (new launches, product changes, cancellations, etc.)
to ensure proper handling of requests
QA activities include 3rd party reporting verification, auditing of targeting, delivery reports, etc
Knowledge Maintenance: Maintain a proficient level of knowledge on digital marketing solutions, best practices, and overall industry updates and trends
This includes knowledge of Dealer Marketing Website and Managed Services portfolio
Collaboration: Partner with other digital marketing teams (Ad Support, Products, Ad Innovation, etc.)
to investigate and support internal or external escalations related to creative, performance, reporting, billing, or other advertising-related issues
Feedback and Documentation: Contribute feedback to other digital marketing teams regarding the development of new or enhanced products and capabilities
Contribute best practice methods, tips, and tricks to job aids and process documentation related to the role
Author and maintain materials required to define or educate other Dealer Marketing teams on processes and best practices related to the role

✨ Job alerts

✨ Job alerts

Auto Advertising Analyst I

Advertising Manager Job at The N2 Company in Brighton