The Magnum Ice Cream Company is seeking a Sr. Global Digital Marketing Manager to lead the development of global media strategies for Ben & Jerry's. This role involves collaborating with various teams to ensure media campaigns are audience-led and aligned with business objectives.

Responsibilities

In partnership with Ben & Jerry’s Head of Global Digital Marketing and Head of Global Integrated Marketing, develop both the near and long-term global media strategy, including best practices and channel guidance
Lead annual global media planning, partnering with regional and local brand teams to ensure media strategies are fully integrated into brand, innovation, and campaign plans
Champion a digital-first media approach to guide where the brand invests, how we measure, and what we scale across global markets
Serve as the global media expert, advising on channels, platforms, partner capabilities, and investment decisions across markets
Partner with Ben & Jerry’s Marketing and Technology Manager to drive adoption and maintenance of advertising technologies that enable our media buying and optimization practices
Guide ongoing optimization of local media campaigns across social, online video, search, and programming in partnership with media agencies
Set expectations for media agency performance including ways of working, channel strategy, KPIs, performance tracking and optimization approaches
Develop an annual media learning agenda, benchmarking performance, identifying test-and-learn opportunities, demonstrating expertise on industry innovation

Skills

5+ years of digital marketing and media experience in a fast-paced environment, preferably within a CPG business, national brand(s), and/or agency
Bachelor's degree in relevant subject or the equivalent combination of education and experience
Deep expertise in brand strategy and multi-channel execution (paid and owned) including social, e-commerce, influencer, and retail marketing
Proven ability to build brand awareness and drive consumer action
Strong analytical skills with experience using data tools to inform decisions, optimize performance, and align with overall strategy
Skilled at budget management with a focus on budget allocation and optimization
Hands-on experience developing, executing, and optimizing auction-based digital media campaigns
Experience selling in digital/media strategies and programming to multiple stakeholders and influence decision-making
Strong relationship builder with the ability to collaborate across diverse teams and external partners through direct and positive communications
Experience managing agencies and vendors
Exceptional presentation and communication skills (written and verbal) with the ability to communicate across all levels of the organization

Benefits

Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits

Company Overview

The Magnum Ice Cream Company is an ice cream company that produces ice cream for consumers. It was founded in 1864, and is headquartered in Amsterdam, Noord-Holland, NLD, with a workforce of 10001+ employees. Its website is https://corporate.magnumicecream.com/en/home.html.

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Sr. Global Digital Marketing Manager

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Sr. Global Digital Marketing Manager