Position Description & Qualifications

The Vice President, Marketing & Communications is an executive leader responsible for integrating the organization’s communications, marketing, and brand strategy in support of growth within the government contracting marketplace. This role partners closely with the Global Communications team and drives North America corporate positioning, reputation building and protection, proposal and capture support, thought leadership, and internal communications while ensuring compliance with federal regulations and customer expectations. The VP serves as a strategic advisor to executive leadership and plays a critical role in enhancing brand credibility, market visibility, and employee engagement across federal, defense, and civilian agencies.

In this role, you will

Strategic Leadership & Advisory

+ Develop and execute an integrated communications and marketing strategy aligned with corporate growth objectives, capture priorities, and long-term business strategy.

+ Serve as a trusted advisor to the CEO and executive leadership on brand positioning, messaging, and reputation management within the government contracting ecosystem.

+ Lead, mentor, and develop a high performing communications and marketing team, fostering accountability, collaboration, and continuous improvement.

+ Establish priorities, performance metrics, and budgets to ensure effective use of resources and measurable impact.

+ Represent North America’s communications function within the global business, working closely with Global HQ and Divisional communications and supporting wider goals and standards

+ Build strong relationships across the business to allow for the identification of opportunities and risks

+ Use authority and credibility within the business to highlight the importance of communications, and extract content and data for proactive global and domestic use

Brand, Marketing & Growth Enablement

+ Own and evolve the corporate brand, value proposition, and messaging tailored to federal, defense, and civilian customers.

+ Oversee integrated marketing efforts including digital marketing, content development, events, customer engagement, and market intelligence.

+ Partner closely with Business Development, Capture, and Proposal teams to support pipeline development, win themes, and customer positioning.

+ Ensure marketing strategies are data driven and aligned with contract vehicles, agency priorities, and competitive landscapes.

External Communications, Public Relations & Thought Leadership

+ Lead external communications, including media relations, executive visibility, public affairs, and industry engagement.

+ Position executives and subject matter experts as thought leaders in priority mission areas.

+ Brief and engage the media and prepare executive leaders for media interactions, industry events, and customer engagements.

+ Lead crisis and issues communications to protect corporate reputation and customer trust.

Internal Communications & Change Management

+ Design and execute internal communications strategies that reinforce business priorities, values, and organizational culture.

+ Partner with HR and business leaders to support workforce communications, leadership messaging, and change initiatives.

+ Ensure consistent, transparent messaging across all internal channels, including enterprise updates, leadership communications, and employee engagement efforts.

Governance, Compliance & Collaboration

+ Ensure all communications and marketing activities comply with federal regulations, branding requirements, contractual obligations and Global HQ standards.

+ Maintain brand consistency across business units, subsidiaries, and contract vehicles.

+ Collaborate cross functionally with Business Development, HR, Legal, Security, and Operations to align messaging and ensure risk mitigation.

+ Oversee agency approved branding, customer approvals, and content governance processes as required.

To be successful in this role you will have

+ Bachelor’s degree in Communications, Marketing, Journalism, Business, or a related field

+ Minimum 10 years of extensive experience in communications and/or marketing, ideally including significant experience in the government contracting industry

+ Minimum of 5 years of experience in a leadership or executive role

+ Demonstrated success supporting growth, capture, and proposal efforts in federal, defense, or civilian agency markets

+ Proven experience managing brand reputation, executive communications, and stakeholder engagement in regulated environments

+ Strong executive presence with the ability to influence and advise senior leaders

Additional desired experience and skills

+ Master’s degree in Communications, Marketing, Business Administration, or a related discipline

+ Experience supporting large contract vehicles (e.g., IDIQs, GWACs, BPAs) and multiagency portfolios

+ Background in crisis communications, mergers and acquisitions, or largescale organizational change

+ Familiarity with FAR/DFARS considerations as they relate to marketing and communications

Core Competencies

+ Strategic and growth-oriented mindset

+ Deep understanding of government contracting markets

+ Executive presence and strong judgment

+ Exceptional written and verbal communication skills

+ Data driven decision making

+ People leadership and team development

+ Cross functional collaboration and stakeholder management

+ Adaptability in complex, regulated environments

+ Ability to deliver on a global scale

Company Overview

Serco Inc. (Serco) is the Americas division of Serco Group, plc. In North America, Serco’s 9,000+ employees strive to make an impact every day across 100+ sites in the areas of Defense, Citizen Services, and Transportation. We help our clients deliver vital services more efficiently while increasing the satisfaction of their end customers. Serco serves every branch of the U.S. military, numerous U.S. Federal civilian agencies, the Intelligence Community, the Canadian government, state, provincial and local governments, and commercial clients. While your place may look a little different depending on your role, we know you will find yours here. Wherever you work and whatever you do, we invite you to discover your place in our world. Serco is a place you can count on and where you can make an impact because every contribution matters.

To review Serco benefits please visit: https://careers.serco-na.com/us/en/what-we-offer . If you require an accommodation with the application process please email: careers@serco-na.com or call the HR Service Desk at 800-628-6458, option 1. Please note, due to EEOC/OFCCP compliance, Serco is unable to accept resumes by email.

Candidates may be asked to present proof of identify during the selection process. If requested, this will require presentation of a government-issued I.D. (with photo) with name and address that match the information entered on the application. Serco will not take possession of or retain/store the information provided as proof of identity. For more information on how Serco uses your information, please see our Applicant Privacy Policy and Notice.

Serco does not accept unsolicited resumes through or from search firms or staffing agencies without being a contracted approved vendor. All unsolicited resumes will be considered the property of Serco and will not be obligated to pay a placement or contract fee. If you are interested in becoming an approved vendor at Serco, please email Agencies@serco-na.com .

Serco is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Pay Transparency

Our Total Rewards package includes competitive pay, performance-based incentives, and benefits that promote well-being and work-life balance—so you can thrive both professionally and personally. Eligible employees also gain access to a wide range of benefits from comprehensive health coverage and health savings accounts to retirement plans, life and disability insurance, and time-off programs that support work-life balance. Program availability may vary based on factors such as contract type, location, hire date, and applicable collective bargaining agreements.

Salary range: The range for this position can be found at the top of this posting. This range is provided as a general guideline and represents a good faith estimate across all experience levels. Actual base salary will be determined by a variety of factors, including but not limited to, the scope of the role, relevant experience, job-related knowledge, education and training, key skills, and geographic market considerations. For roles available in multiple states, the range may vary to reflect differences in local labor markets. In addition to base salary, eligible positions may include other forms of compensation such as annual bonuses or long-term incentive opportunities.

Benefits – Comprehensible benefits for full-time employees (part-time employees receive a limited package tailored to their role):

+ Medical, dental, and vision insurance

+ Robust vacation and sick leave benefits, and flexible work arrangements where permitted by role or contract

+ 401(k) plan that includes employer matching funds

+ Tuition reimbursement program

+ Life insurance and disability coverage

+ Optional coverages that can be purchased, including pet insurance, home and auto insurance, additional life and accident insurance, critical illness insurance, group legal, ID theft protection

+ Birth, adoption, parental leave benefits

+ Employee Assistance Plan

To review all Serco benefits please visit: https://careers.serco-na.com/us/en/about-us .

Serco complies with all applicable state and local leave laws, including providing time off under the Colorado Healthy Families and Workplaces Act for eligible Colorado residents, in alignment with our policies and benefit plans. The application window for this position is for no more than 60 days. We encourage candidates to apply promptly after the posting date, as the position may close earlier if filled or if the application volume exceeds expectations. Please submit applications exclusively through Serco’s external (or internal) career site. If an applicant has any concerns with job posting compliance, please send an email to: careers@serco-na.com .

Benefits

Paid Sick Days, Professional Development, 401K, Employee Referral Program, Flexible Spending Accounts, Work From Home, Life Insurance

Skills

Brand Management, Brand Marketing (Branding), Brand Messaging, Brand Positioning, Brand Strategy, Budgeting, Business Administration, Business Development, Business Journalism, Business Strategy, Change Management, Communication Skills, Competitive Analysis/Strategy, Consumer Branding, Content Development, Continuous Improvement, Contract Requirements, Cross-Functional, Defense Federal Acquisition Regulations Supplement (DFARS), Ecosystems, Employee Assistance Plan, Entertainment and Media, Establish Priorities, Federal Acquisition Regulations (FAR), Federal Compliance Regulations, Federal Government, Federal Laws and Regulations, Government Contracts, Intelligence Community, International Business, Leadership, Legal, Local Government, Maintain Compliance, Marketing, Marketing Communications, Marketing Strategy, Mentoring, Mergers and Acquisitions, Online Marketing, Organizational Culture, Performance Metrics, Presentation/Verbal Skills, Provincial Government, Public Affairs, Public/Media/Press/Analyst Relations, Recruiting/Staffing Agency, Regulatory Compliance, Risk Management, Service Delivery, State Government, Team Building, Thought Leadership, United States Military, Writing Skills

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Serco

Serco, Inc. is the North America division of Serco Group, plc, one of the world’s leading service companies. At Serco we serve every branch of the U.S. Military, federal, state and local governments, Canadian and provincial governments, as well as commercial customers. We are a leading provider of professional, technology, engineering, trades, and management services, and we support the public service areas of Defense, Citizen Services, and Transportation.

Headquartered in Herndon, Virginia, Serco has over 9,000 employees working at over 100 sites across the U.S. and Canada. Serco is a business where people and values matter. Our workplace culture is one that embraces diversity and fosters equity, respect, and belonging for every individual. Put simply, Serco is a place you can count on. We embody a holistic approach to wellbeing and offer our employees a suite of benefits that enable you to achieve your physical, emotional, financial, social, community and career goals.

Serco is a place where you can make a difference because every contribution matters. So while your place at Serco may vary depending on your role, we know you will find your place here. You are invited to come discover your place in our world.

Company Size

5,000 to 9,999 employees

Industry

Other/Not Classified

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Website

http://www.serco-na.com

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