Position Overview

We are seeking a results-oriented Digital Marketing Specialist to lead the development and execution of a paid marketing strategy designed to drive e-commerce sales. In this role, you will manage and optimize paid advertising campaigns across multiple platforms, leveraging data-driven insights to maximize ROI and support revenue growth.

Key Responsibilities

Develop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), TikTok, and Pinterest to drive online sales.
Conduct audience targeting, keyword research, and ad placement strategies to maximize visibility and conversion rates.
Manage paid media budgets and monitor daily spend to achieve defined sales and ROI targets.
Continuously test ad creative, copy, and landing pages, leveraging A/B testing and multivariate experiments to enhance campaign performance.
Analyze campaign metrics such as CTR, CPC, ROAS, and conversion rates using tools like Google Analytics and Looker Studio, and provide actionable insights.
Collaborate with creative, product, and content teams to produce compelling ad creatives and landing pages optimized for conversions.
Monitor industry trends, competitor strategies, and platform updates to uncover new growth opportunities.

Required Qualifications

Bachelor’s degree in Marketing, Advertising, Business, or a related field.
2-4 years of experience managing paid digital marketing campaigns, preferably in e-commerce.
Proficiency in ad platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest Ads.
Strong analytical skills with experience using Google Analytics and other data tools.
Experience with e-commerce platforms like Shopify and understanding of customer acquisition funnels.
Familiarity with advanced audience segmentation, remarketing strategies, affiliate marketing, influencer partnerships, and basic SEO techniques.

Benefits & Perks

Competitive salary and performance-based bonuses
Comprehensive benefits package, including health insurance and retirement plans.
Professional development opportunities and access to industry-leading tools.
Wellness perks, including gym memberships and discounts on products and services.

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Strategic Growth Manager

Digital Marketing Specialist - Paid Marketing (E-Commerce Focus)