Digital Marketing Specialist - Paid Marketing (E-Commerce Focus)

Position Overview

We are seeking a results-oriented Digital Marketing Specialist to lead the development and execution of a paid marketing strategy designed to drive e-commerce sales. In this role, you will manage and optimize paid advertising campaigns across multiple platforms, leveraging data-driven insights to maximize ROI and support revenue growth.

Key Responsibilities

• Develop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), TikTok, and Pinterest to drive online sales.
• Conduct audience targeting, keyword research, and ad placement strategies to maximize visibility and conversion rates.
• Manage paid media budgets and monitor daily spend to achieve defined sales and ROI targets.
• Continuously test ad creative, copy, and landing pages, leveraging A/B testing and multivariate experiments to enhance campaign performance.
• Analyze campaign metrics such as CTR, CPC, ROAS, and conversion rates using tools like Google Analytics and Looker Studio, and provide actionable insights.
• Collaborate with creative, product, and content teams to produce compelling ad creatives and landing pages optimized for conversions.
• Monitor industry trends, competitor strategies, and platform updates to uncover new growth opportunities.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 2-4 years of experience managing paid digital marketing campaigns, preferably in e-commerce.
• Proficiency in ad platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest Ads.
• Strong analytical skills with experience using Google Analytics and other data tools.
• Experience with e-commerce platforms like Shopify and understanding of customer acquisition funnels.
• Familiarity with advanced audience segmentation, remarketing strategies, affiliate marketing, influencer partnerships, and basic SEO techniques.

Benefits & Perks

• Competitive salary and performance-based bonuses
• Comprehensive benefits package, including health insurance and retirement plans.
• Professional development opportunities and access to industry-leading tools.
• Wellness perks, including gym memberships and discounts on products and services.