Company Description

Terra Universal is a leading US manufacturer and supplier of cleanroom and laboratory equipment with over 1,000 five-star Google and Trust Pilot reviews. We help our customers in high-tech research and manufacturing to transform the world with innovative solutions that improve health, safety and performance. Terra Universal’s diversified customer base includes biotechnology researchers, pharmaceutical manufacturers, semiconductor fabricators, aerospace firms, universities and government entities.

Job Description

Terra Universal is growing and looking for an experienced B2B Email Marketing Manager who will lead our email marketing campaigns aimed at business customers. As the B2B Email Marketing Specialist, you will be responsible for developing and executing email marketing strategies that drive engagement, retention, and revenue growth. You will work closely with the marketing and sales teams to develop email campaigns that effectively communicate the value of our products and services.

Responsibilities

Develop and execute B2B email marketing strategies
Manage email lists, segmentation, and targeting to ensure optimal performance
Analyze and report on email marketing metrics, including open rates, click-through rates, conversion rates, and revenue generated
Design and execute email marketing campaigns using HubSpot
Continuously optimize email campaigns through A/B testing and other tactics to improve performance and drive revenue growth
Work with the content team to create segment-specific, brand-appropriate content for emails, and enforce brand standards on all email assets
Create visually appealing email templates, write compelling content, and segment email lists for targeted campaigns
Implement best practices for SEO and UX (User Experience) to drive organic traffic
Conduct keyword research and analysis to identify relevant search terms and optimize ad copy for maximum performance

Qualifications

Bachelor’s degree in marketing, communications, or a related field
5 years of experience in B2B email marketing
Strong understanding of B2B email marketing best practices, including segmentation, personalization, and automation
Experience with email marketing platforms
Ability to successfully manage and collaborate on multiple, simultaneous projects
Excellent analytical and reporting skills, with the ability to use data to inform decision-making and drive results
Excellent written and verbal communication skills, with the ability to create compelling email content that resonates with the target audience

Salary & Benefits

Salary depends on experience/qualifications
Benefits include a stable employment outlook with competitive compensation, health and dental plans, vacation and related benefits

Other Requirements

Terra conducts drug tests and background checks on all candidates prior to hiring.

Job Type: Full-time

Salary: $30-45 per hour depending on experience

Benefits

Dental insurance
Health insurance
Paid time off

Schedule

8 hour shift
Monday to Friday

Ability to commute/relocate

Fullerton, CA 92831: Reliably commute or planning to relocate before starting work (Required)

Education

Bachelor's Degree (Required)

Work Location: In person

Job Type: Full-time

Pay: $60,000.00 - $90,000.00 per year

Benefits

Dental insurance
Health insurance
Paid time off

Schedule

8 hour shift
Monday to Friday

Education

Bachelor's (Required)

Experience

B2B Email Marketing: 5 years (Required)
Hubspot: 5 years (Required)
Marketing: 5 years (Required)

Ability to Commute

Fullerton, CA 92831 (Required)

Work Location: In person

Qualifications

Bachelor’s degree in marketing, communications, or a related field
5 years of experience in B2B email marketing
Strong understanding of B2B email marketing best practices, including segmentation, personalization, and automation
Experience with email marketing platforms
Ability to successfully manage and collaborate on multiple, simultaneous projects
Excellent analytical and reporting skills, with the ability to use data to inform decision-making and drive results
Excellent written and verbal communication skills, with the ability to create compelling email content that resonates with the target audience
Terra conducts drug tests and background checks on all candidates prior to hiring
Fullerton, CA 92831: Reliably commute or planning to relocate before starting work (Required)
Bachelor's Degree (Required)
Bachelor's (Required)
B2B Email Marketing: 5 years (Required)
Hubspot: 5 years (Required)
Marketing: 5 years (Required)
Fullerton, CA 92831 (Required)

Benefits

Salary depends on experience/qualifications
Benefits include a stable employment outlook with competitive compensation, health and dental plans, vacation and related benefits
Salary: $30-45 per hour depending on experience
Dental insurance
Health insurance
Paid time off
8 hour shift
Monday to Friday
Pay: $60,000.00 - $90,000.00 per year
Dental insurance
Health insurance
Paid time off
8 hour shift
Monday to Friday

Responsibilities

As the B2B Email Marketing Specialist, you will be responsible for developing and executing email marketing strategies that drive engagement, retention, and revenue growth
You will work closely with the marketing and sales teams to develop email campaigns that effectively communicate the value of our products and services
Develop and execute B2B email marketing strategies
Manage email lists, segmentation, and targeting to ensure optimal performance
Analyze and report on email marketing metrics, including open rates, click-through rates, conversion rates, and revenue generated
Design and execute email marketing campaigns using HubSpot
Continuously optimize email campaigns through A/B testing and other tactics to improve performance and drive revenue growth
Work with the content team to create segment-specific, brand-appropriate content for emails, and enforce brand standards on all email assets
Create visually appealing email templates, write compelling content, and segment email lists for targeted campaigns
Implement best practices for SEO and UX (User Experience) to drive organic traffic
Conduct keyword research and analysis to identify relevant search terms and optimize ad copy for maximum performance

✨ Job alerts

✨ Job alerts

Email Marketing for Lab Equipment