Detailed Job Description

Title: Country Growth & Marketing Manager II (Sr. Director Level)

Location: Burlington, ON L7T 4K1

Duration: Permanent / Direct Hire

Pay rate: $225,000 - $275,000 Annually

Work authorization: Citizen/GC/Work Permit

Shift: 1st

Job Description

Role:

Country Growth & Marketing Manager II (Sr. Director Level)

Location:

Burlington, ON (Hybrid –

3 days on-site

)

Position Type:

Permanent / Direct Hire

Salary Range:

$225,000 - $275,000

Scale of the Business & Team Structure

The Business Scale:

Massive, highly stable business with retail close to $3 Billion in sales, almost 7,000 co-workers, and 15 physical retail units/stores.

Direct Reports:

5 Direct Reports

(each managing specific operational and creative areas).

Total Downstream Team Size:

90 to 95 people in total fit under this functional umbrella.

Compensation Alignment warning:

Transparent about not being the absolute highest payer in the market. You must sell the amazing culture, stability, deep benefits, and immense global career growth opportunities inside the massive Internal network.

What the Role Actually Looks After: The 5 Pillars

This leader sits on the Country Management Team wearing both a functional growth hat and a total business strategy hat. Under their direct purview are these five categories:

Selling:

Driving the actual selling pillar, including forecasting, pricing, and building the competence development of different product range areas.

Marketing:

Leading the complete marketing funnel (in-store, social, and online).

Business:

Managing the B2B side (small and large volume ordering, commercial accounts).

Home Furnishing & Retail Design:

Overseeing the physical and digital visual presentation—how they design store displays, store layouts, and the web interface.

Food:

Managing the restaurant, bistro, and food Swedish-market operations.

Global vs. Local Campaign Strategy:

Both.

Selwyn noted that while they may not have a physical paper catalog anymore, they take global concepts/ad assets and

localize

them to fit the context of the Canadian consumer. Candidates must understand how to take global directions and make them relevant locally.

Target Candidates: Competitors & Company Culture Match

Target These Companies

TJX / TJ Maxx (Winners / HomeSense):

Strongly recommended. Selwyn noted they offer a massive portion of the home furnishings segment, services, and design expertise.

Zara & H&M:

High-volume global retail structures.

Decathlon:

Large-scale, complex commercial retail.

Home Depot & Best Buy:

Massive operations with complex brick-and-mortar setups.

Wayfair:

Excellent target for candidates with a heavy digital omnichannel background who sell a comparable total home range.

Strictly AVOID These Companies (Culture Mismatch):

Amazon & Walmart:

Explicitly flagged by Tanja as bad cultural matches. If a candidate has spent a long portion of their career there, they will likely struggle with flat, highly collaborative, and value-driven environment.

Essential Soft Skills & "Value Fit"

Because is highly collaborative and flat (not heavy on corporate layers), you must screen for:

An Action-Oriented, Inspirational Leader:

Someone who doesn’t just speak on a topic but makes action happen and builds deep relationships with store units.

Agility & Change Mindset:

Parent company is transforming globally to meet customers in new, modern ways. Candidates must be resilient to continuous organizational change.

Collaboration & Business Partnering:

No "top-down" rulers. This role operates in a "Service Office" (not a corporate head office) built entirely to support and collaborate with the stores.

Non-Negotiable "Knock-Out" Criteria

If a candidate is missing this, do not submit them:

Proven Retail Sector Experience:

Absolutely mandatory. This is a high-level country management position—not a "test and try" role.

Large Team Leadership:

Must have demonstrated experience leading large, dynamic, high-volume teams.

What you'll need to have

Minimum 10 years of related experience

Minimum 10 years of managerial experience A day in your life with us

Lead country growth plan by creating customer demand, engagement, and loyalty with the brand. Securing strong brand positioning with local home furnishing expertise to build a strong and unique competitiveness in the market. Drive the totality of the profitable growth agenda by providing strategic approach and leadership. Fostering an inclusive work environment aligned with culture and values, enabling diverse talents to grow and thrive, in a large size country.
Contribute as an active member of the Country Management Team, define and lead the country growth plan in omni retail reality. Ensuring alignment with global priorities and local market opportunities. Focusing on strategic and operational business opportunities, ensure holistic, end-to-end business continuity and a sustainable profitability agenda.
Manage the country development agenda of the Retail Area, defining the roadmap for strategic and operational business opportunities for the country. Lead development in alignment with other Country Retail Areas, contribute for and Ingka’s development agenda.
Leverage brand strength and home furnishing expertise to inspire & attract consumers therefore drive penetration and growth. Position as the go-to brand for home furnishing solutions, building a strong competitive advantage in the local market. Drive customer-centricity and brand loyalty by ensuring a seamless and coherent customer experience across channels.
Champion omnichannel integration connected to the Retail Area, securing strong and integrated digital and service elements to enhance offer.
Responsible to secure the Retail Area is working and evolving in full alignment with the totality of our business.
Lead, coach, and develop leaders across all functions ,Secure interdependence, and collaboration across teams, fostering a high-performing, values-driven team culture. Enabling competent, engaged co-workers while ensuring succession planning and diversity.

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