TITLE: Senior Director, Marketing & Communications (Air Travel Industry)

COMPENSATION: $175-195,000 | 20-25% Bonus | Add'l Incentives

BENEFITS: Medical, dental, and vision coverage | Retirement savings plan with employer contribution | Paid time off and vacation program

WORK LOCATION: Full-time onsite in Miami, FL

OVERVIEW

The Senior Director of Marketing & Communications will lead enterprise-wide marketing and communications for a diversified portfolio of retail and food & beverage concepts operating in airport and travel-centric environments. This executive will be responsible for elevating brand visibility, driving revenue performance, and ensuring consistent messaging across high-volume, highly regulated locations. The role requires a deep understanding of airport operations, airport retail dynamics, passenger behavior, and the operational complexities unique to secure, high-traffic transportation hubs.

This leader will develop data-driven, location-specific strategies, manage time-sensitive and reputational communications, and partner closely with internal stakeholders and external entities to support growth, innovation, and operational continuity.

RESPONSIBILITIES

Define and execute integrated marketing and communications strategies tailored to airport retail and dining environments, driving brand awareness, traffic, and sales
Develop location-specific marketing approaches by terminal, concourse, and airport, leveraging passenger flow patterns, dwell time, and travel behavior insights
Own marketing performance metrics, establish KPIs, and measure ROI to continuously refine campaigns and maximize impact in high-traffic settings
Ensure brand consistency and messaging alignment across all concepts, channels, and locations while adapting execution to local operational requirements
Lead crisis, disruption, and reputation management communications related to delays, closures, security events, construction, or operational interruptions
Collaborate with airport authorities, landlords, franchise partners, and regulatory stakeholders on co-marketing initiatives and promotional approvals
Oversee development of compelling, concise messaging optimized for fast-moving audiences across digital, social, mobile, and on-site platforms
Support and scale digital and experiential initiatives, including ordering technology, wayfinding integration, and contactless guest engagement tools
Partner with operations, IT, and leadership teams to align marketing initiatives with on-the-ground execution and airport compliance standards
Lead, mentor, and grow high-performing marketing teams, supporting new store openings, renovations, and portfolio expansion
Act as the primary steward of brand integrity across all internal and external communications, including investor, partner, and public-facing materials
Manage agency relationships, vendor partnerships, and marketing budgets to ensure efficiency and strategic alignment

QUALIFICATIONS

10+ years of progressive marketing experience
3-5 years in senior or executive leadership roles
Airport Operations / Retail Marketing experience mandatory
Proven success managing multi-location, multi-brand, or franchise-based marketing organizations
Background in retail, restaurant, hospitality, travel, or transportation-driven industries
Strong strategic, analytical, and financial acumen with a track record of data-informed decision-making
Advanced expertise in digital marketing, social media, mobile engagement, and location-based marketing
Exceptional communication, presentation, and stakeholder management skills
Ability to perform effectively in high-pressure, time-sensitive, and highly visible environments
Willingness to support non-traditional schedules and peak travel periods as required
Strong brand-building and reputation management experience in complex operational settings

EQUAL OPPORTUNITY EMPLOYER

Company DescriptionPatrice and Associates is a recruiting and consulting firm specializing in Executive Search, dedicated to helping organizations achieve their strategic objectives in talent acquisition through comprehensive project consulting.

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Sr. Director, Marketing (Air Travel Industry)