Additional Location(s): N/A; US-MA-Marlborough; US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role

As the SEO and Content Optimization Manager, you will lead the development and execution of best practices for search-optimized content across Boston Scientific’s global digital ecosystem. This hybrid role combines deep SEO expertise with emerging generative AI capabilities to boost brand visibility through both organic search and generative search channels, enhance content efficiency, and foster meaningful engagement with healthcare professionals and patients worldwide.

You will collaborate cross-functionally with content and digital marketers, as well as product teams to deliver scalable, data-driven content strategies that support Boston Scientific’s business goals and uphold the highest standards of quality, compliance, and innovation.

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Relocation assistance is not available for this position at this time.

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your responsibilities will include

On-Page SEO Strategy: Collaborate with digital marketing and brand teams to integrate SEO best practices across global web properties and content ecosystems Develop and implement comprehensive on-page SEO strategies to improve website rankings and user engagement.
Keyword Research & Optimization: Conduct keyword research, content optimization, competitive benchmarking, and performance audits to boost organic search visibility.
Site Structure & Technical SEO: Collaborate with developers and web designers to ensure optimal site structure, internal linking, and URL structure. Conduct regular audits to identify technical SEO issues such as broken links, page speed issues, mobile responsiveness, and crawl errors.
AI & AEO/GEO Optimization: Experiment with AI-powered search (ChatGPT, Copilot, Gemini) and Answer Engine Optimization (AEO)/Generative Engine Optimization (GEO) strategies to optimize future organic search performance. Partner with IT, legal, and compliance teams to ensure responsible AI integration.
GenAI Content Strategy: Evaluate, pilot, and scale tools (e.g., Aprimo SmartActions, OpenAI, Copilot) to enhance content creation and optimization workflows.
Content Governance: Champion structured content, taxonomy, and modular frameworks to enable reuse, discovery, and localization. Establish governance protocols to maintain quality and compliance of SEO- and AI-generated content.
Analytics & Reporting: Create and maintain dashboards to track keyword performance, SEO quality, and GenAI impact. Collaborate with the Analytics team to streamline data workflows and dashboards.
Partner with digital marketers of all experience levels to identify actionable SEO and GenAI insights; translate complex technical concepts into clear, accessible strategies that elevate content performance across channels.
Define and report on new SEO and GenAi initiatives along with related KPIs.

Required qualifications

Bachelor’s degree or equivalent
A minimum of 3 years of hands-on experience in SEO and content marketing.
Strong knowledge of technical SEO, including site architecture, structured data/schema markup, hreflang, crawlability, Core Web Vitals, page speed optimization, and canonicalization.
Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Siteimprove, Screaming Frog, Google Search Console, Google Search Console, and Google Analytics.
Experience working with developers and UX teams to implement SEO improvements and resolve technical issues.
Demonstrated success in supporting or leading content strategies within regulated industries and for global audiences.

Preferred qualifications

Experience in medtech, healthcare, or life sciences industry.
Familiarity with structured content, modular frameworks, or content modeling practices.
Understanding of data privacy laws (e.g., GDPR, HIPAA) and their impact on SEO and content.

Requisition ID: 609476

Minimum Salary: $82600

Maximum Salary: $156900

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

Qualifications

Bachelor’s degree or equivalent
A minimum of 3 years of hands-on experience in SEO and content marketing
Strong knowledge of technical SEO, including site architecture, structured data/schema markup, hreflang, crawlability, Core Web Vitals, page speed optimization, and canonicalization
Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Siteimprove, Screaming Frog, Google Search Console, Google Search Console, and Google Analytics
Experience working with developers and UX teams to implement SEO improvements and resolve technical issues
Demonstrated success in supporting or leading content strategies within regulated industries and for global audiences

Benefits

With access to the latest tools, information and training, we’ll help you in advancing your skills and career
Minimum Salary: $82600
Maximum Salary: $156900
The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role
Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs
At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above
Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements)
Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements)

Responsibilities

As the SEO and Content Optimization Manager, you will lead the development and execution of best practices for search-optimized content across Boston Scientific’s global digital ecosystem
You will collaborate cross-functionally with content and digital marketers, as well as product teams to deliver scalable, data-driven content strategies that support Boston Scientific’s business goals and uphold the highest standards of quality, compliance, and innovation
On-Page SEO Strategy: Collaborate with digital marketing and brand teams to integrate SEO best practices across global web properties and content ecosystems Develop and implement comprehensive on-page SEO strategies to improve website rankings and user engagement.
Keyword Research & Optimization: Conduct keyword research, content optimization, competitive benchmarking, and performance audits to boost organic search visibility
Site Structure & Technical SEO: Collaborate with developers and web designers to ensure optimal site structure, internal linking, and URL structure
Conduct regular audits to identify technical SEO issues such as broken links, page speed issues, mobile responsiveness, and crawl errors
AI & AEO/GEO Optimization: Experiment with AI-powered search (ChatGPT, Copilot, Gemini) and Answer Engine Optimization (AEO)/Generative Engine Optimization (GEO) strategies to optimize future organic search performance
Partner with IT, legal, and compliance teams to ensure responsible AI integration
GenAI Content Strategy: Evaluate, pilot, and scale tools (e.g., Aprimo SmartActions, OpenAI, Copilot) to enhance content creation and optimization workflows
Content Governance: Champion structured content, taxonomy, and modular frameworks to enable reuse, discovery, and localization
Establish governance protocols to maintain quality and compliance of SEO- and AI-generated content
Analytics & Reporting: Create and maintain dashboards to track keyword performance, SEO quality, and GenAI impact
Collaborate with the Analytics team to streamline data workflows and dashboards
Partner with digital marketers of all experience levels to identify actionable SEO and GenAI insights; translate complex technical concepts into clear, accessible strategies that elevate content performance across channels
Define and report on new SEO and GenAi initiatives along with related KPIs

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SEO and Content Optimization Manager

SEO and Content Optimization Manager