Job Summary

The Performance Marketing Manager, Targeted Media role is a key function responsible for the oversight, growth, and delivery of digital media buys. These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display, digital-out-of-home (DOOH), digital audio or connected TV) and Paid Search. This individual must be fluent in campaign management and should have an understanding of the full marketing funnel. S/he will be deployed on specific strategic accounts to deliver outstanding results for our clients and will also be responsible for communicating these results to our internal partners and clients

Key Responsibilities

Campaign Setup

Work in platform to configure campaigns - set up budgets, targeting, creative, and run dates
Validate budgets against allocated POs
Partner with ad ops to install and configure pixels to track events and create remarketing audiences.
Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals
Deliver a seamless client onboarding experience for new accounts
Write ad copy as needed to align with platform specifications and best practices

Campaign Optimization

Monitor ongoing performance to identify areas of opportunity
Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
Track spend to ensure pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately.
Communicate with internal teammates to ensure ongoing campaign performance and updates are understood.

Campaign Reporting

Empower the Client Management Teams with updates and performance details
Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media
Demonstrate media expertise in how data is understood and information synthesized to articulate a data story
Communicate campaign insights and recommendations - these will help elevate the discussion around this media in the conversation with clients.

Drive standards into delivery and the team

Establish and document key information about accounts and setups and ensure information is accurate and updated as needed.
Establish and deliver against agreed-upon procedures to enable scale
Monitor queue of work to ensure SLAs are met on assigned accounts

Key Skills

Ability to leverage AI for efficiency improvements or client experience enhancements.
Extremely detail-oriented and able to manage multiple projects concurrently.
Values building and growing relationships. Skilled at teaching and growing teammates.
Expert knowledge of Paid Social Media Strategies across platforms like Facebook, Twitter, Snapchat, TikTok and LinkedIn
Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, TikTok etc.)
Process driven and scale oriented.
Skilled oral and written communicator with the ability to work with distributed teams to drive results.
Knowledge and use of collaboration tools like JIRA, Confluence, etc.
Thirst for knowledge and openness to learn.
Familiarity with recruitment marketing and/or talent attraction is a huge plus.

Education and Experience

3-5 years of experience in Marketing roles
2+ years of experience in Meta Ads, TikTok Ads, LinkedIn Ads, etc.
Bachelor’s degree in Business, Communications, or Marketing

Compensation Range Based on Experience

$70-90k depending on experience

Hybrid Locations

New York, NY
Chicago, IL
Lafayette, CA

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Performance Marketing Manager, Targeted Media