Job Description

Strengthening and empowering all of the communities we serve.

About Catalyst IQ

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We are seeking a detail-oriented and proactiveâ€¯ SEO Specialist â€¯to join our team. In this role, you will play a key part in developing, planning, and implementing high-impact SEO content strategies while supporting our analytics efforts. You will collaborate closely with content writers, the analytics team, and client-facing stakeholders to drive organic traffic growth, improve search rankings, and deliver measurable results for our automotive clients.

Primary Responsibilities

SEO Content Development & Planning
Research and identify high-opportunity keywords, search trends, and content gaps aligned with client business goals and market demand (including AI-driven search signals).
Develop comprehensive SEO content strategies to support organic visibility and user intent.
Collaborate with writersand stakeholders to plan SEO-optimized content that ranks well in traditional and emerging search environments (e.g., Google, and LLMs).
Review, implement, and execute SEO best practices.
SEO Content Implementation & Optimization
Audit, optimize, and update existing website content for on-page SEO best practices (metadata, headings, schema and structured data, linking strategies, technical SEO, etc.).
Implement technical SEO recommendations to enhance crawlability, mobile performance, overall user experience, and conversion optimization.
Monitor content performance post-launch and make iterative improvements based on data insights.
Analytics & Reporting Support
Assist the analytics team in preparing regular SEO and performance reports using tools such as Google Analytics, Google Search Console, and other industry platforms.
Track key performance indicators including organic traffic, keyword rankings, click-through rates, conversions, and engagement.
Provide actionable insights and recommendations to improve SEO outcomes and client ROI.
Client Support
Respond promptly and professionally to client requests related to SEO performance, content opportunities, and analytics inquiries.
Communicate SEO strategies, progress updates, and results clearly to clients and internal teams.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field, or equivalent experience.
Minimum 2 years of experience in SEO, content optimization, or digital marketing (agency or automotive/digital retail experience a plus).
Strong understanding of SEO best practices, including on-page, technical, and emerging trends in AEO/GEO/AI search.
Proficiency with SEO and analytics tools (e.g., Google Analytics 4, Google Search Console, Screaming Frog, or similar).
Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
Strong written and verbal communication skills for client interactions and team collaboration.
Detail-oriented, organized, and able to manage multiple projects and deadlines effectively.

Preferred Skills

Experience in automotive, retail, or performance marketing industries.
Familiarity with content management systems like WordPress.
Knowledge of AI-driven search trends and optimization techniques.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

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SEO Specialist

Market Analyst Client Focused - Hybrid