Technical B2B SaaS - Contract / Fractional

Remote | 20-30 hours per week

Role Classification

Role Type: Hands-on CRO / Growth Optimization

Employment Type: Contract / Fractional

Domain: Technical B2B SaaS / Developer Tools

Primary Goal: Increase visitor free trial conversion rate

Audience: DevOps, SRE, Network Administrators, QA Engineers, Software Developers

Not a Fit For: SEO-only, content-only, brand-only, or people-management roles

Overview

We are seeking a hands-on Conversion Rate Optimization (CRO) Specialist to own and improve conversion performance across our publicly facing B2B SaaS marketing website.

Our product is evaluated by highly technical users--DevOps engineers, SREs, network admins, QA engineers, and software developers. This role requires strong technical literacy and the ability to communicate clearly and credibly with engineering-driven audiences.

This is not a strategy-only or managerial role. You will personally analyze user behavior, design improvements, adjust copy and layouts, implement changes, and iterate based on results.

What You'll Do

Analyze user behavior across core marketing pages (homepage, product pages, pricing, free trial signup)
Identify friction points and conversion drop-offs using quantitative and qualitative data
Translate technical product capabilities into clear, conversion-focused messaging for engineering audiences
Design and implement CRO improvements including:
Page layouts and visual hierarchy
Headlines, value propositions, and calls-to-action
Navigation and user flow logic
Create and run A/B tests where appropriate; apply best-practice improvements where testing is unnecessary
Make direct changes in CMS and landing pages
Collaborate with internal stakeholders when changes require review or coordination
Track results and continuously iterate to improve conversion rates

Success Metrics

Measurable improvement in visitor free trial conversion rate
Reduced friction for technical users evaluating the product
Clear, credible messaging that resonates with DevOps and engineering audiences
Consistent delivery of conversion improvements, not just recommendations

Required Experience

3-6 years of hands-on CRO, growth optimization, or UX optimization experience
Proven experience optimizing B2B SaaS marketing websites
Strong balance of:
UX and conversion-focused design
Conversion copywriting
Behavioral analytics and funnel analysis
Strong technical literacy:
Comfortable with technical terminology
Understands how engineers evaluate tools
Able to work with technical products without oversimplification
Comfortable owning execution and outcomes

Tools & Technical Skills

You Should Be Comfortable With Most Of The Following

Analytics & Behavior

GA4, funnel analysis
Heatmaps, session recordings (Hotjar, FullStory, Microsoft Clarity)

Experimentation

A/B testing tools (VWO, Optimizely, or equivalent)

Design & Execution

Figma or similar design tools
CMS platforms (WordPress, Webflow, or similar)

Core Skills

CRO & Growth

Conversion rate optimization
Funnel analysis
UX optimization for technical buyers
A/B testing and experimentation

Technical Understanding

Familiarity with DevOps, SRE, QA, and developer workflows
Experience marketing technical SaaS, infrastructure tools, APIs, or monitoring platforms
Comfortable reviewing technical documentation

Execution

Hands-on implementation
Independent problem solving
Data-driven decision making

Working Style

Execution-first, not strategy-only
Independent and proactive
Data-driven but pragmatic
Comfortable working with minimal engineering involvement
Strong opinions backed by evidence and user behavior

Engagement Details

Contract / fractional role (20-30 hours per week)
Fully remote
Flexible schedule
Outcome-focused

Nice to Have

Background in DevOps, QA, SRE, or software engineering (formal or informal)
Experience with monitoring, observability, infrastructure, or developer tools
Experience optimizing free-trial conversion for technical SaaS products

Important Note

If your background is primarily SEO, content marketing, brand design, or people management, this role is not a good fit. We are looking for a hands-on CRO practitioner who actively ships improvements and owns conversion outcomes.

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Conversion Rate Optimization (CRO) Specialist / Growth Optimization