Brief Description

Join Our Team

For over 70 years, Teachers Federal Credit Union has been committed to guiding members toward building a strong financial foundation today for a better tomorrow. Recognized by Forbes Magazine as one of America’s Best-In-State Credit Unions in 2025, Teachers has grown into one of the nation’s leading credit unions. As we expand our reach across the country, we remain focused on being both a Best Place to Bank and a Best Place to Work. From part-time roles to executive leadership positions, Teachers offers a wide range of meaningful career opportunities.

Summary

The Marketing Manager is responsible for leading the development and implementation of an integrated, multi-channel marketing plan for one or more business lines that help drive the success of the assigned business line(s) and the overall brand of the CU. The Manager is responsible for supporting Product Marketing efforts and partnering with business line leadership and their teams to ensure a deep understanding of and alignment with their strategies, goals, and initiatives. Ensures market research and data analytics are included in the development of business strategy, marketing strategy, and marketing analysis.

Education And/or Experience

Bachelor’s degree required
Minimum five years’ experience in marketing
Worked at or with a creative or digital agency, or resources required
Strong experience in traditional and emerging marketing channels, including advertising, direct mail, email, sales materials, TV/OTT, digital, events, social, and experiential
Familiarity with CRMs, ESPs and key platforms such as Salesforce Marketing Cloud
Understanding of Google Analytics, tracking and tagging
Financial service and agency experience preferred
Ability to think creatively and innovatively
Excellent communication skills
Organization, project management and trafficking of assets
Proficiency in Microsoft Office suite, with strengths in PPT

Job Responsibilities

Develop and execute strategic marketing plans for the assigned business line(s) in order to attract new members, retain existing customers, and capture additional wallet share
Oversees paid media campaigns and identifies key optimization opportunities
Lead market research efforts to uncover the viability of current and existing products/services and a deeper understanding of member expectations in emerging markets
Directs projects with cross-organizational team members to execute on strategic marketing initiatives
Maintains a strong digital presence through online advertising, search engine optimization, social media, and other relevant channels in order to drive incremental traffic to and business through the website
Develop product content strategy and calendar to increase organic growth
Manage and liaise with media partners and advertising agencies, identifying and developing higher impact strategies
Interpret results from various analytics to ensure business goals are being met and campaign performance is continually optimized
Manages projects on time and on budget, inclusive of project plan development, distributing call recaps, agendas, deliverables, and reporting
*Performs other duties as needed upon request by immediate supervisor

Benefits Of Joining The Teachers Team

We provide a competitive compensation and benefits package that includes, but is not limited to:

This position is eligible for our annual discretionary bonus program. Some positions within the credit union also qualify for quarterly performance incentives.
Paid time off for vacation, personal days, and holidays
401(k) company contribution
Teachers pays 100% of Dental & Vision premium
Tuition reimbursement is offered to full-time employees
Exclusive employee discount of 0.96% APR on credit card loans and a 1.00% APR on all other loans through Teachers

The good faith range for this position is $107,000 - $133,700 per year. This range is an estimate, based on potential employee qualifications and operational needs. The salary may vary above and below the stated amounts, as permitted by applicable law.

All candidates will be subject to a background check, credit check, and drug test to determine employment eligibility.

To learn more about Teachers and to view a full list of our job opportunities please visit https://www.teachersfcu.org/about/careers

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Marketing Manager

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Marketing Manager