Brand Manager, Hybrid

3 days onsite with Monday and Fridays remote

Excellent opportunity for ambitious brand manager to join growing family wine group in new, highly visible Brand Manager role, Private Label + Luxury Lifestyle.

With a passion for the wine industry, growth and innovation, and an entrepreneurial mindset, you will be joining a like-minded team of professionals making exciting things happen.

Driving significant growth for this customer’s exclusive business, you are a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer and customer at the forefront of your thinking.

You will

Develop brand strategies and positioning for private label brands, including consumer- compelling point of difference
Develop brand marketing plans with clearly defined activities, timing, and budgets that are applicable across PR, paid media, partnerships, events, and retail promotions.
Gain buy-in from supervisor and senior leadership, including CMO, on brand strategy, marketing plans, and budgets
Be deeply in touch with market trends across all price points and appellations
Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging.
Maintain accountability for approved brand budgets, revenue, and gross margin.
Assign and manage creative work through external agencies/vendors.
Communicate monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues.
Work closely with Supply Chain to maximize net profitability and ensure “highest and best use” of bulk wine supply
Work with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence.

You have

Bachelor’s degree
4 years of premium wine brand marketing, luxury goods or beverage experience
Significant experience in promotion, packaging and merchandising design/implementation.
Experience in brand strategy, marketing communications planning, and budget/P&L management.
Strong analytic, strategic and creative skills.
Excellent presentation and communication skills.
Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment
Creativity and creative problem solving, especially creating unique consumer-compelling activations based upon cultural trends
Self-motivated, team-oriented ethics and excellent interpersonal skills

Some travel required.

$130 - $140K

Hire contingent upon successful completion of background check

Qualifications

Bachelor’s degree
4 years of premium wine brand marketing, luxury goods or beverage experience
Significant experience in promotion, packaging and merchandising design/implementation
Experience in brand strategy, marketing communications planning, and budget/P&L management
Strong analytic, strategic and creative skills
Excellent presentation and communication skills
Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment
Creativity and creative problem solving, especially creating unique consumer-compelling activations based upon cultural trends
Self-motivated, team-oriented ethics and excellent interpersonal skills
Some travel required
Hire contingent upon successful completion of background check

Benefits

$130 - $140K

Responsibilities

3 days onsite with Monday and Fridays remote
Develop brand strategies and positioning for private label brands, including consumer- compelling point of difference
Develop brand marketing plans with clearly defined activities, timing, and budgets that are applicable across PR, paid media, partnerships, events, and retail promotions
Gain buy-in from supervisor and senior leadership, including CMO, on brand strategy, marketing plans, and budgets
Be deeply in touch with market trends across all price points and appellations
Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging
Maintain accountability for approved brand budgets, revenue, and gross margin
Assign and manage creative work through external agencies/vendors
Communicate monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues
Work closely with Supply Chain to maximize net profitability and ensure “highest and best use” of bulk wine supply
Work with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence

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