Senior Marketing Manager @ Dexian | Full Lifecycle Management Enthusiast Position: Senior Marketing Manager

Duration: Full-time, permanent

Location: Santa Rosa

Salary Range: $140,000 - $150,000 annually (W2)

Job Description We are seeking a dynamic and experienced Senior Marketing Manager to lead and execute the bank’s comprehensive marketing and branding strategy. This role involves managing all facets of marketing, including branding, digital and social media presence , website management , public relations, and internal communications. The ideal candidate is an innovative marketing professional with strong leadership skills, exceptional attention to detail, and the ability to manage sensitive information with discretion and confidentiality.

Core Responsibilities Develop, coordinate, and implement the Bank's overall marketing strategy across all channels, ensuring alignment with organizational goals.

Create and maintain consistent brand messaging across all marketing collateral, including advertisements, brochures, flyers, and other promotional materials.

Oversee and update digital content, including the Bank’s website, social media, and internet marketing initiatives, ensuring accuracy, timeliness, and brand consistency.

Identify and incorporate Community Reinvestment Act (CRA) opportunities into the marketing plan.

Social Media & Digital Presence Develop and manage a comprehensive social media strategy aligned with the Bank’s strategic objectives.

Define key performance indicators (KPIs) for social media and digital campaigns, regularly assessing their effectiveness and adjusting strategies as needed.

Ensure the Bank maintains a professional, engaging, and consistent presence across social media platforms.

Public Relations & Community Engagement Serve as the primary liaison between the Bank and external advertising agencies, media outlets, and vendors.

Plan, coordinate, and attend internal and external events, ensuring effective representation of the Bank.

Stay informed of current trends and bring innovative approaches to marketing, public relations, and communications.

Manage and mentor the marketing team, setting clear objectives and ensuring departmental goals are achieved.

Assist branch teams with local marketing initiatives and product promotions.

Work closely with senior management to align marketing efforts with overall business strategy and market trends.

Supervisory Responsibilities Manage internal marketing team members, including performance evaluations, training, and professional development.

Oversee activities with external marketing vendors, advertising agencies, and media partners.

Qualifications & Experience Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, or related field (or equivalent experience).

Minimum of 5-10 years’ proven experience in digital communications, marketing strategy, social media management, and content development.

Highly proficient with social media platforms and emerging digital channels.

Expert knowledge of MS Office Suite, ADB Design Software, and other relevant digital marketing tools.

Excellent interpersonal, verbal, and written communication skills.

Strong project management and organizational skills with attention to detail.

Ability to prioritize and manage multiple projects in a fast-paced environment with minimal supervision.

Willingness to travel as needed for business and marketing initiatives.

Additional Responsibilities Fulfill at least 10 hours of annual CRA volunteer activities during business hours (compensable, including mileage reimbursement).

Ensure adherence to all Bank policies, procedures, and applicable banking regulations.

Perform other duties as assigned.

Why Join Us? Leadership Opportunity: Play a strategic role in shaping and executing the Bank’s marketing vision.

Professional Growth: Lead a dynamic team in a collaborative environment.

Community Involvement: Participate in community engagement with compensated CRA volunteer hours.

Competitive Compensation: Enjoy competitive pay and benefits in a supportive culture.

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Qualifications

Qualifications & Experience Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, or related field (or equivalent experience)
Minimum of 5-10 years’ proven experience in digital communications, marketing strategy, social media management, and content development
Highly proficient with social media platforms and emerging digital channels
Expert knowledge of MS Office Suite, ADB Design Software, and other relevant digital marketing tools
Excellent interpersonal, verbal, and written communication skills
Strong project management and organizational skills with attention to detail
Ability to prioritize and manage multiple projects in a fast-paced environment with minimal supervision
Willingness to travel as needed for business and marketing initiatives

Benefits

Salary Range: $140,000 - $150,000 annually (W2)
Community Involvement: Participate in community engagement with compensated CRA volunteer hours
Competitive Compensation: Enjoy competitive pay and benefits in a supportive culture
#J-18808-Ljbffr

Responsibilities

This role involves managing all facets of marketing, including branding, digital and social media presence , website management , public relations, and internal communications
The ideal candidate is an innovative marketing professional with strong leadership skills, exceptional attention to detail, and the ability to manage sensitive information with discretion and confidentiality
Core Responsibilities Develop, coordinate, and implement the Bank's overall marketing strategy across all channels, ensuring alignment with organizational goals
Create and maintain consistent brand messaging across all marketing collateral, including advertisements, brochures, flyers, and other promotional materials
Oversee and update digital content, including the Bank’s website, social media, and internet marketing initiatives, ensuring accuracy, timeliness, and brand consistency
Identify and incorporate Community Reinvestment Act (CRA) opportunities into the marketing plan
Social Media & Digital Presence Develop and manage a comprehensive social media strategy aligned with the Bank’s strategic objectives
Define key performance indicators (KPIs) for social media and digital campaigns, regularly assessing their effectiveness and adjusting strategies as needed
Ensure the Bank maintains a professional, engaging, and consistent presence across social media platforms
Public Relations & Community Engagement Serve as the primary liaison between the Bank and external advertising agencies, media outlets, and vendors
Plan, coordinate, and attend internal and external events, ensuring effective representation of the Bank
Stay informed of current trends and bring innovative approaches to marketing, public relations, and communications
Manage and mentor the marketing team, setting clear objectives and ensuring departmental goals are achieved
Assist branch teams with local marketing initiatives and product promotions
Work closely with senior management to align marketing efforts with overall business strategy and market trends
Supervisory Responsibilities Manage internal marketing team members, including performance evaluations, training, and professional development
Oversee activities with external marketing vendors, advertising agencies, and media partners
Additional Responsibilities Fulfill at least 10 hours of annual CRA volunteer activities during business hours (compensable, including mileage reimbursement)
Ensure adherence to all Bank policies, procedures, and applicable banking regulations
Perform other duties as assigned

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