Sr Manager, Marketing Technology & Data OperationsJoin to apply for theSr Manager, Marketing Technology & Data Operationsrole atAlteryx

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We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.Sr. Manager, Marketing Technology & Data OperationsTeam: Digital Strategy & OperationsReports to: Sr. Director, Digital Strategy & OperationsSummaryWe're Looking for a seasoned and strategic Sr. Manager of Marketing Technology & Data Operations to lead and evolve our global marketing systems, processes, and data strategy. This critical role will oversee and/or influence our end-to-end marketing technology stack, campaign operations, lead management infrastructure, marketing data governance, and insights delivery.As the operational backbone of our digital marketing engine, you will work across marketing, sales, revenue operations, enterprise systems, IT, and analytics to build scalable systems and processes that accelerate pipeline generation, optimize funnel performance, and enhance engagement across the buyer journey.This is an exciting opportunity to shape the next phase of operational maturity in a fast-moving SaaS organization where data, automation, and digital experience are key to revenue growth.Why This Role MattersMarTech and data operations are no longer just support—they’re strategic. In this role, you will directly impact how we grow pipeline, activate insights, scale go-to-market motions, and drive efficiency. You’ll join a collaborative and data-driven organization that values experimentation, innovation, and hard work.Key ResponsibilitiesStrategic Martech LeadershipOwn the marketing technology roadmap and evaluate tools that enhance GTM performance (e.g., Marketo, Salesforce, Segment, 6sense, LeanData, Drift, etc.)

Lead the vision and execution for scalable, integrated marketing systems and automations aligned to business growth goals

Partner with IT and security teams to manage vendor relationships, integration roadmaps, and platform governanceLead Management & Revenue Operations AlignmentArchitect and continuously optimize global lead scoring models and routing strategies

Ensure synchronization between Marketing, RevOps and Sales in terms of funnel SLAs, MQL definitions, Lifecycle, handoffs, and opportunity influence

Build and maintain a strong cross-functional relationship with sales and RevOps ensuring we have the right processes, data, integrations and technology in place to drive pipeline and GTM efficiencyCampaign Execution & Operational ExcellenceOversee global marketing campaign operations, including oversight and partnership with teams responsible for build, QA, segmentation, UTM governance, and tracking

Establish and enforce best practices and frameworks for campaign execution that improve speed, accuracy, and attribution

Partner with demand generation, ABM, and content teams to enable high-performing, data-informed marketing programsMarketing Data Strategy & GovernanceLead marketing data strategy, including enrichment, segmentation, and alignment with sales and product data structures

Define and drive data hygiene practices across the martech and CRM ecosystem

Partner with BI and RevOps to standardize pipeline and performance metrics and reporting

Deliver insights for the company and marketing that drive decision-making and continuous relentless improvement across the organization

Develops Contact Acquisition Strategies and works cross-functionallyTeam Leadership & Cross-Functional CollaborationBuild, mentor, and lead a high-performing team dedicated to operational excellence and revenue growth

Act as a bridge between Marketing, Sales, Product, and Analytics to ensure seamless GTM execution

Contribute to strategic planning, quarterly business reviews, and GTM alignment at the leadership levelRequired Skills And Qualifications8–12 years of experience in marketing operations or martech leadership roles, preferably in B2B SaaS

Deep technical expertise with core martech platforms (Marketo, Salesforce, LeanData/RingLead, 6sense, ZoomInfo, etc.)

Strong strategic and executional capability across lead scoring, funnel optimization, and campaign orchestration

Demonstrated success leading marketing ops functions at scale, including building and integrating systems

Strong understanding of marketing attribution, data modeling, and analytics infrastructure

Proven track record of influencing cross-functional teams and senior stakeholders

compensation 160,000-184,000 plus bonus & EquityPreferred Qualifications Or ExperienceExperience working in B2B, enterprise SaaS, data, or AI/ML industries

Familiarity with ABM, product-led growth, and customer lifecycle operations

Experience with data tools and environments like Snowflake, Segment, Rudderstack, or BigQuery

Working knowledge of GDPR, CCPA, and privacy compliance in a martech context

Marketo and Salesforce certifications preferred

Experience implementing, managing and optimizing key marketing and sales technologies such as Marketo, SFDC, 6sense, RingLead, ZoomInfo, UserGems, Drift, G2, ON24 and other marketing technologies/tools.EducationBachelor’s degree required (Marketing, Business, Information Systems, or related)

Master’s degree or MBA preferred but not requiredFind yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.Benefits & PerksAlteryx has amazing benefits for all Associates which can be viewed here.For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.

Seniority levelSeniority level Not Applicable

Employment typeEmployment type Full-time

Job functionJob function Management and Manufacturing

Industries Software Development

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Qualifications

Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo
You value inclusivity and want to join a culture that empowers you to show up as your authentic self
Director, Digital Strategy & OperationsSummaryWe're Looking for a seasoned and strategic Sr
Required Skills And Qualifications8–12 years of experience in marketing operations or martech leadership roles, preferably in B2B SaaS
Deep technical expertise with core martech platforms (Marketo, Salesforce, LeanData/RingLead, 6sense, ZoomInfo, etc.)
Strong understanding of marketing attribution, data modeling, and analytics infrastructure
Proven track record of influencing cross-functional teams and senior stakeholders
Familiarity with ABM, product-led growth, and customer lifecycle operations
Experience with data tools and environments like Snowflake, Segment, Rudderstack, or BigQuery
Working knowledge of GDPR, CCPA, and privacy compliance in a martech context
Experience implementing, managing and optimizing key marketing and sales technologies such as Marketo, SFDC, 6sense, RingLead, ZoomInfo, UserGems, Drift, G2, ON24 and other marketing technologies/tools.EducationBachelor’s degree required (Marketing, Business, Information Systems, or related)

Responsibilities

Manager of Marketing Technology & Data Operations to lead and evolve our global marketing systems, processes, and data strategy
This critical role will oversee and/or influence our end-to-end marketing technology stack, campaign operations, lead management infrastructure, marketing data governance, and insights delivery.As the operational backbone of our digital marketing engine, you will work across marketing, sales, revenue operations, enterprise systems, IT, and analytics to build scalable systems and processes that accelerate pipeline generation, optimize funnel performance, and enhance engagement across the buyer journey
This is an exciting opportunity to shape the next phase of operational maturity in a fast-moving SaaS organization where data, automation, and digital experience are key to revenue growth
In this role, you will directly impact how we grow pipeline, activate insights, scale go-to-market motions, and drive efficiency
You’ll join a collaborative and data-driven organization that values experimentation, innovation, and hard work
Key ResponsibilitiesStrategic Martech LeadershipOwn the marketing technology roadmap and evaluate tools that enhance GTM performance (e.g., Marketo, Salesforce, Segment, 6sense, LeanData, Drift, etc.)
Lead the vision and execution for scalable, integrated marketing systems and automations aligned to business growth goals
Partner with IT and security teams to manage vendor relationships, integration roadmaps, and platform governance
Lead Management & Revenue Operations AlignmentArchitect and continuously optimize global lead scoring models and routing strategies
Ensure synchronization between Marketing, RevOps and Sales in terms of funnel SLAs, MQL definitions, Lifecycle, handoffs, and opportunity influence
Build and maintain a strong cross-functional relationship with sales and RevOps ensuring we have the right processes, data, integrations and technology in place to drive pipeline and GTM efficiency
Campaign Execution & Operational ExcellenceOversee global marketing campaign operations, including oversight and partnership with teams responsible for build, QA, segmentation, UTM governance, and tracking
Establish and enforce best practices and frameworks for campaign execution that improve speed, accuracy, and attribution
Partner with demand generation, ABM, and content teams to enable high-performing, data-informed marketing programs
Marketing Data Strategy & GovernanceLead marketing data strategy, including enrichment, segmentation, and alignment with sales and product data structures
Define and drive data hygiene practices across the martech and CRM ecosystem
Partner with BI and RevOps to standardize pipeline and performance metrics and reporting
Deliver insights for the company and marketing that drive decision-making and continuous relentless improvement across the organization
Develops Contact Acquisition Strategies and works cross-functionallyTeam Leadership & Cross-Functional CollaborationBuild, mentor, and lead a high-performing team dedicated to operational excellence and revenue growth
Act as a bridge between Marketing, Sales, Product, and Analytics to ensure seamless GTM execution
Contribute to strategic planning, quarterly business reviews, and GTM alignment at the leadership level
Strong strategic and executional capability across lead scoring, funnel optimization, and campaign orchestration
Demonstrated success leading marketing ops functions at scale, including building and integrating systems

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Sr Manager, Marketing Technology & Data Operations