Build the Brand Behind the Build – Join JP TANK as Our Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company Name: JP TANK

Salary: $50,000 – $60,000 per year ($25 – $29 per hour equivalent), depending on experience

Location: Rosendale, WI (Hybrid – Office & Field with Limited U.S. Travel)

Schedule: Monday – Friday - 40 hours per week

Industry: Concrete / Masonry / Coatings (Industrial, Government or Federal)

Job Overview

JP TANK is seeking a hands-on, execution-driven Digital Marketing Specialist to lead and manage all digital marketing efforts for our growing industrial concrete construction company. This role reports directly to the President and serves as the company’s primary marketing professional.

This is not a senior leadership or strategy-only position. We are looking for a highly accountable, self-directed professional who thrives in execution — someone who can consistently produce high-quality video, digital content, and campaigns that clearly communicate the strength, scale, and precision of our work across the country.

This position requires both office-based production work and field-based jobsite content capture. Occasional early morning jobsite shoots and limited travel to active construction projects throughout the United States will be required.

Who We Are

JP TANK is an established industrial and agricultural concrete construction company specializing in large-scale concrete tanks, digesters, waste storage systems, and feed storage pads across the United States.

We operate as a high-performance, blue-collar team that values integrity, quality execution, and long-term growth. Our culture is rooted in accountability, professionalism, and strong family-centered values. We take pride in building structures that last — and we expect the same durability and consistency in the way we operate our business.

At JP TANK, execution matters. Ownership matters. Results matter.

Key Responsibilities

Video Editing & Post-Production (50%)
Edit and produce high-quality jobsite and promotional videos
Create both short-form and long-form content for multiple platforms
Develop and maintain consistent visual and editing standards
Utilize AI tools to improve workflow efficiency and production output
Jobsite Video Shooting (15%)
Capture professional footage at active construction sites
Coordinate with project managers for planned content
Operate safely around heavy equipment and active crews
Website Management (10%)
Update and maintain website content
Optimize pages for SEO
Ensure accurate project and service representation
Social Media Management (10%)
Create and schedule consistent content across platforms
Manage company presence on LinkedIn, Facebook, and other relevant channels
Track engagement metrics and performance data
Paid Advertising (5%)
Manage Facebook Ads and Google Ads campaigns
Monitor performance, adjust budgets, and optimize ROI
Branding & Messaging (5%)
Maintain consistent brand standards across all channels
Ensure messaging aligns with company positioning and values
Drone Footage Capture (2%)
Capture aerial footage for project documentation and marketing
Sales Support (2%)
Develop proposal visuals and marketing materials
Support business development initiatives
Email Marketing (1%)
Manage and distribute email campaigns via HubSpot

Required Qualifications

Proficiency in:
Adobe Premiere
Final Cut
CapCut
Photoshop
Canva
HubSpot
Facebook Ads Manager
Google Ads
SEO fundamentals
Strong competency using AI tools for:
Content creation
Editing efficiency
Workflow optimization
Marketing analysis
Ability to travel to active construction job sites across the U.S.
Comfortable working around heavy equipment with strong safety awareness
Strong organizational and project management skills
Clear written and verbal communication skills
Self-directed with high accountability
Preferred:
Experience in construction, industrial, or blue-collar industries

Benefits

Health Insurance
401(k) with company match
Paid Time Off
7 Paid Holidays
Company vehicle provided for company travel
Company-provided camera, drone, and laptop
Long-term career growth potential as the marketing department expands

Work Schedule

Full-Time
40 hours per week
Monday – Friday
Occasional early morning jobsite shoots
Limited travel required throughout the United States

Work Location

Hybrid role based in Rosendale, WI
Office-based production work combined with field jobsite content capture
Travel to active job sites across the U.S. as needed

Growth Opportunity

This position currently operates as a one-person marketing department. As JP TANK continues to grow, there is potential for expanded responsibility, leadership development, and long-term career advancement for the right individual.

Equal Employment Opportunity

We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected status.

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Digital Marketing Specialist

Digital Marketing Specialist