Experience with web analytics, marketing, and business development.

Experience with A/B testing.

Strong analytical and presentation skills.

Critical thinking and problem-solving abilities.

Excellent time management, collaboration, and communication skills.

Experience working with external agencies.

Bachelor's degree in marketing or related field.

Future Outlook UKG is a leader in workforce management and human capital management, serving millions of workers globally. Our AI-powered products will drive us into an even brighter future.

Equal Opportunity & Benefits UKG is an equal opportunity employer. We evaluate applicants without discrimination. We participate in E-Verify. For disability accommodations, contact UKGCareers@ukg.com. The salary range is $78,800 to $113,300 USD, with incentives and comprehensive benefits. Details are available at our careers site.

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Qualifications

Qualifications 5+ years in Search Engine Marketing (SEO)
3+ years in planning and executing SEM strategies
Proven SEM success
Experience with web analytics, marketing, and business development
Experience with A/B testing
Strong analytical and presentation skills
Critical thinking and problem-solving abilities
Excellent time management, collaboration, and communication skills
Experience working with external agencies
Bachelor's degree in marketing or related field

Benefits

We value your personal and professional growth, offering benefits like wellness programs, tuition reimbursement, and U Choose — a customizable expense reimbursement program for over 200 needs
The salary range is $78,800 to $113,300 USD, with incentives and comprehensive benefits

Responsibilities

About Us The SEM Manager will focus on planning, implementing, and optimizing paid search campaigns to drive traffic and increase sales pipeline
Responsibilities include managing PPC budgets, developing keyword strategies, creating compelling ad copy, monitoring campaign performance, and collaborating with teams to align strategies and maximize ROI
Responsibilities Develop and execute SEM strategies including Paid Search, Display, and Video
Collaborate with external agencies and international teams
Optimize for organic search and ROI
Conduct audience and keyword research
Work with marketing and web teams to improve web conversion experiences
Track KPIs like CPC, CTR, CPA, and ROAS
Report to stakeholders and leadership
Identify gaps and implement improvements
Stay updated on SEM trends
Coordinate with Marketing & Sales to enhance ad performance

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✨ Job alerts

✨ Job alerts

UKG is hiring: SEM Digital Marketing Program Manager in Lowell