Position Overview

We are seeking a dynamic and experienced Digital Marketing Manager to lead our online presence and digital strategy efforts for Lake Havasu. This role is responsible for developing, implementing, and managing effective digital marketing campaigns that drive traffic, increase brand awareness, and enhance the overall reputation of Lake Havasu as a premier travel destination. The successful candidate will work closely with our marketing team and key stakeholders to ensure a cohesive and engaging digital presence across various channels.

Key Responsibilities

Develop and execute comprehensive digital marketing strategies to promote Lake Havasu as a premier travel destination.
Manage and optimize Go Lake Havasu’s website, ensuring content is up-to-date, engaging, and optimized for SEO and user experience.
Lead social media campaigns across platforms including Facebook, Instagram, Twitter, and emerging channels.
Analyze and report on digital marketing campaign performance, utilizing data to refine and optimize future campaigns.
Collaborate with the creative team to design and execute email marketing, online ads, and other digital content that reflects the brand’s voice and goals.
Work with external partners, such as digital advertising agencies, to expand our digital reach and improve ROI.
Stay up-to-date on digital marketing trends and industry best practices, incorporating innovative approaches into marketing plans.
Manage digital budget allocation, ensuring optimal investment across digital channels to maximize visibility and engagement.
Coordinate with local businesses and tourism partners to create compelling content that highlights Lake Havasu’s unique offerings and experiences.

Required Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in digital marketing, ideally within the travel or tourism industry.
Proven experience managing digital advertising campaigns, social media, SEO, and website management.
Strong understanding of digital analytics tools (e.g., Google Analytics, SEMrush, Hootsuite) to monitor and report campaign success.
Excellent written and verbal communication skills.
Creative mindset with the ability to think outside the box and execute innovative marketing strategies.
Ability to work independently and collaboratively, managing multiple projects simultaneously.
Passion for Lake Havasu’s local community and a deep understanding of what makes the destination unique.

Benefits & Perks

Dental insurance
Health insurance
Health savings account
Paid time off
Retirement plan
Schedule: Monday to Friday (Weekends as needed)
Work Location: In person

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Digital Marketing Manager

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Digital Marketing Manager

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