For 35 years, Avondale Group has grown to become one of the most respected family-owned automotive groups in the world. We pride ourselves on creating an elevated client experience from purchase, to service, to collision repair, to subscription and beyond. The sincere and endless commitment to our employees drives our success and the inclusive culture makes Avondale Dealerships a truly special place!

We feel honored that we attract, nurture, respect and retain the most talented people in the industry! We do so by providing a world-class, high-quality work environment where productivity, innovation, and personal and professional growth lead to success and lasting, meaningful relationships. It would be our sincere pleasure to show you this, first-hand.

EXCELLENT MEDICAL INSURANCE AND LIFE BENEFITS FOR YOU AND YOUR FAMILY!

Your Choice of Medical Plans (we reduced employee healthcare expense through our self-insured plans for our employees and their families for 2022)
Dental
Vision
FREE Company Paid Life Insurance
FREE Employee Assistance Program Support for all employees
401K Retirement Plan
Paid Holidays/Vacation/Paid Time Offer

This position is integral to developing, implementing, tracking, and optimizing the Avondale Dealerships digital and operational marketing presence and effectiveness across a variety of websites and other marketing channels in order to help provide an elevated experience.

This position will provide digital support in the following areas

Digital Support

Supporting key Digital Marketing vendor relationships, which include but are not limited to Cox / Dealer.com, Google, Facebook, AutoTrader, DuPont, CarGurus, AutoAlert
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Incorporate OEM and dealership sales & service monthly specials into all digital and multi-touch campaigns
Partners with Variable Directors to improve inventory merchandising for maximum effectiveness
Stay abreast of and implement latest Digital Marketing trends/strategies to continuously drive qualified traffic to Avondale dealerships

Websiste/Operational Strategy

Develop and optimize all website properties to align with business goals, brand strategy and defined KPIs
Monthly website audits and content optimizations to maintain compliance standards by OEM
Maintain 3-month strategy for content development to benefit SEO performance and rankings
Manage and report on monthly email marketing campaigns and multi-touch campaigns
Other reports as necessary

Creative Development

Develops graphics to support email and direct mail campaigns using tools like Canva or InDesign

EDUCATION And/or EXPERIENCE

High school diploma or general education degree (GED); and one to three months related experience and/or training; or equivalent combination of education and experience.

CERTIFICATES, LICENSES, REGISTRATIONS (Including Driver's License)

Operator's Driver's License (must be insurable)

PHYSICAL DEMANDS The employee must frequently lift and/or move up to 10 pounds

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Digital & Operational Marketing Coordinator

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Digital & Operational Marketing Coordinator