Marketing Associate job at Denken Solutions, Inc.. Solon, OH.

Requirement Title: Marketing Associate

Location: OH - Solon

Contract: 6 months

Description

Work Schedule: Monday- Friday, 8:30am-5p EST

Work Location: Solon, Ohio / Tuesday – Thursday must be in the office, option for remote work on Mondays and Fridays

POSITION SUMMARY

The Marketing Associate will support the growth of the client's business in Out-of-Home with development of marketing objectives, go-to-market strategy, and tactical execution. They will focus on executing the category plans with a strong focus on channel strategy, portfolio management, digital marketing execution, and sales support. They will manage daily activities relevant to the success of the categories and brands.

RESPONSIBILITIES

Execute B2B business and marketing strategy for Nestlé Professional Solutions (NPS) Grab & Go business, including:
Develop and execute day-to-day tactical Product Marketing plans for the brands.
Execute communications and sales strategy leveraging industry insights, cross-functional team inputs, and sales data.
Manage NP Hot Pockets portfolio including product innovation and renovation project management, digital shelf asset development, website and product web pages, sales tools (brochures, sell sheets, creative assets).
Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including channel marketing, PD, R&D, sales, finance and supply chain to accomplish product innovation, renovation, and go-to-market plans.
Partner with external agency on marketing strategy, asset development and marketing tactical execution.
Support of marketing budget management to align with business objectives and deliver clear ROI.
Distributor marketing: collaborate with cross-functional team to analyze sales data and assess opportunities across distributor outlets, strategy development, and tactical execution.
Assess e-commerce opportunities and align with NP digital team on executing solutions.
Sales Execution and Support
Collaborating with commercial development and sales operations to identify challenges and opportunities and developing plans to drive positive results.
Coordinate with sales operations team on lead generation process including follow-up, communication with leads, ensuring end-to-end ROI.
Developing brand messaging, training, and tools for sales to drive internal clarity and commitment. Updating Grab & Go sales tools (brochure, sell sheets, etc.) to reflect up-to-date insights, retail brand guidelines, target demographic data.
Perform other duties as assigned.

REQUIREMENTS

MBA degree preferred, BA or equivalent experience required.
Ability to effectively communicate with all levels of the organization and cross functional teams.
Highly organized showing attention to detail and with a proven ability for multi-project management
Highly motivated self-starter with a bias for action and focused on driving business results.

EXPERIENCE

Minimum 5 years marketing experience required.
2 years of experience in foodservice sales/marketing or equivalent preferred
Strong quantitative skills and ability to analyze sales data and marketing metrics
Successful end-to-end project management (strategy to execution) experience required
New product development and launch experience preferred.
Experience in interpreting market, operator, and consumer insights to drive business and communications.
External agency management a plus
Digital Marketing experience a plus

SKILLS

Software: MS Office (Excel, Word, PowerPoint) and Teams
• Strong conceptual skills and ability to translate complex business proposals into action.

Qualifications

Ability to effectively communicate with all levels of the organization and cross functional teams
Highly organized showing attention to detail and with a proven ability for multi-project management
Highly motivated self-starter with a bias for action and focused on driving business results
Minimum 5 years marketing experience required
Strong quantitative skills and ability to analyze sales data and marketing metrics
Successful end-to-end project management (strategy to execution) experience required
Experience in interpreting market, operator, and consumer insights to drive business and communications
Software: MS Office (Excel, Word, PowerPoint) and Teams
Strong conceptual skills and ability to translate complex business proposals into action

Responsibilities

The Marketing Associate will support the growth of the client's business in Out-of-Home with development of marketing objectives, go-to-market strategy, and tactical execution
They will focus on executing the category plans with a strong focus on channel strategy, portfolio management, digital marketing execution, and sales support
They will manage daily activities relevant to the success of the categories and brands
Execute B2B business and marketing strategy for Nestlé Professional Solutions (NPS) Grab & Go business, including:
Develop and execute day-to-day tactical Product Marketing plans for the brands
Execute communications and sales strategy leveraging industry insights, cross-functional team inputs, and sales data
Manage NP Hot Pockets portfolio including product innovation and renovation project management, digital shelf asset development, website and product web pages, sales tools (brochures, sell sheets, creative assets)
Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including channel marketing, PD, R&D, sales, finance and supply chain to accomplish product innovation, renovation, and go-to-market plans
Partner with external agency on marketing strategy, asset development and marketing tactical execution
Support of marketing budget management to align with business objectives and deliver clear ROI
Distributor marketing: collaborate with cross-functional team to analyze sales data and assess opportunities across distributor outlets, strategy development, and tactical execution
Assess e-commerce opportunities and align with NP digital team on executing solutions
Sales Execution and Support
Collaborating with commercial development and sales operations to identify challenges and opportunities and developing plans to drive positive results
Coordinate with sales operations team on lead generation process including follow-up, communication with leads, ensuring end-to-end ROI
Developing brand messaging, training, and tools for sales to drive internal clarity and commitment
Updating Grab & Go sales tools (brochure, sell sheets, etc.)
to reflect up-to-date insights, retail brand guidelines, target demographic data
Perform other duties as assigned

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Marketing Associate at Denken Solutions, Inc. Solon, OH