This role reports to the Director of Digital Marketing in the US Region, is a highly visible leadership role and will have a significant impact on long-term growth

This role is equal parts strategy and execution with responsibilities falling into three major areas: Strategic planning, Operational excellence, and Data analysis

*Strategic Planning**

Acts as the central point of contact and will be the Paid Media SME for the US Region – liaising with relevant stakeholders both externally and internally across business units, to deliver effective omnichannel campaigns

Leads day-to-day management of paid media agency workstreams and coordinates campaign execution as determined by omnichannel strategies

Understands and demonstrates paid, owned, and earned media expertise and recommends strategies based on KPIs with a focus on B2B and B2C audiences

Develops and implements ABM strategies and campaigns to target high-value B2B accounts

Champions continuous paid media innovation through QBR processes and reviews

*Operational Excellence**

Provides oversite on omnichannel campaign standards and governance including creative consistency and execution

Provides line-of-sight on all paid media budget(s) and tracks data to deliver cost effective and optimized results

Communicates with key stakeholders to manage a closed loop feedback process between commercial leaders to understand the impact of paid media on omnichannel campaigns

*Data Analysis**

Partners with key stakeholders and paid vendor to deliver a data driven approach to continuously optimize campaigns and results

Knits together a campaign choreography story by establishing key performance indicators (KPIs) for all media initiatives and campaigns

Implements measurement strategies to assess the effectiveness of media activations in achieving omnichannel campaign goals

Provides paid media partners with marketing and sales data help optimize the paid media mix to drive results and revenue

As a senior, strategic, hands-on leader, you’ll partner across the US Region to design and execute paid media campaigns acting as a bridge in the commercial choreography process

This role will be responsible for paid media planning and bid management strategy, to enable performance marketing campaigns that drive growth and revenue working with key stakeholders and paid media partners

The paid media leader will oversee full funnel paid media activation, optimization of media mix, messaging, and tactics, and KPI planning and reporting

This role reports to the Director of Digital Marketing in the US Region, is a highly visible leadership role and will have a significant impact on long-term growth

The leader will also interface with other Regions within BD, acting as a Paid Media SME

As a senior, strategic, hands-on leader, you’ll partner across the US Region to design and execute paid media campaigns acting as a bridge in the commercial choreography process

This role will be responsible for paid media planning and bid management strategy, to enable performance marketing campaigns that drive growth and revenue working with key stakeholders and paid media partners

The paid media leader will oversee full funnel paid media activation, optimization of media mix, messaging, and tactics, and KPI planning and reporting

This role reports to the Director of Digital Marketing in the US Region, is a highly visible leadership role and will have a significant impact on long-term growth

This role is equal parts strategy and execution with responsibilities falling into three major areas: Strategic planning, Operational excellence, and Data analysis

*Strategic Planning**

Acts as the central point of contact and will be the Paid Media SME for the US Region – liaising with relevant stakeholders both externally and internally across business units, to deliver effective omnichannel ca

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Senior Manager, Digital Marketing (Paid Media) - (Hybrid) - Full-time

Senior Marketing Manager