Partners with key stakeholders and paid vendor to deliver a data driven approach to continuously optimize campaigns and results

Knits together a campaign choreography story by establishing key performance indicators (KPIs) for all media initiatives and campaigns

Implements measurement strategies to assess the effectiveness of media activations in achieving omnichannel campaign goals

Provides paid media partners with marketing and sales data help optimize the paid media mix to drive results and revenue

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**Job Description Summary**

Sr Manager, Digital Marketing (Paid Media)

As a senior, strategic, hands-on leader, you’ll partner across the US Region to design and execute paid media campaigns acting as a bridge in the commercial choreography process. This role will be responsible for paid media planning and bid management strategy, to enable performance marketing campaigns that drive growth and revenue working with key stakeholders and paid media partners. The paid media leader will oversee full funnel paid media activation, optimization of media mix, messaging, and tactics, and KPI planning and reporting.

This role reports to the Director of Digital Marketing in the US Region, is a highly visible leadership role and will have a significant impact on long-term growth.

*Job Description**
*We are the makers of possible.**

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and its no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a **maker of possible** with us.

*The Senior Manager, Digital Marketing (Paid Media) is** a critical member of the US Region Omnichannel Marketing Team and NA Digital COE. This new role within US Marketing, builds and executes the regional paid media strategies to enable our omnichannel campaigns. The leader will also interface with other Regions within BD, acting as a Paid Media SME

As a senior, strategic, hands-on leader, you’ll partner across the US Region to design and execute paid media campaigns acting as a bridge in the commercial choreography process. This role will be responsible for paid media planning and bid management strategy, to enable performance marketing campaigns that drive growth and revenue working with key stakeholders and paid media partners. The paid media leader will oversee full funnel paid media activation, optimization of media mix, messaging, and tactics, and KPI planning and reporting.

This role reports to the Director of Digital Marketing in the US Region, is a highly visible leadership role and will have a significant impact on long-term growth.

*Primary Responsibilities**

This role is equal parts strategy and execution with responsibilities falling into three major areas: Strategic planning, Operational excellence, and Data analysis.

*Strategic Planning**

+ Acts as the central point of contact and will be the Paid Media SME for the US Region – liaising with relevant stakeholders both externally and internally across business units, to deliver effective omnichannel campaigns.

+ Leads day-to-day management of paid media agency workstreams and coordinates campaign execution as determined by omnichannel strategies.

+ Understands and demonstrates paid, owned, and earned media expertise and recommends strategies based on KPIs wit

Senior Manager, Digital Marketing (Paid Media) - (Hybrid) - Full-time

Job Type