Job Summary

The Marketing Professional, working under general supervision, plays a critical role in supporting the execution of customer and agent-focused marketing initiatives that align with business segment goals and strategies. This role supports the Marketing Strategy Leads in executing agent, customer, and consumer marketing strategies in alignment with business segment goals. Working closely with Marketing Strategy Leads, this role contributes to the execution of go-to-market plans, campaign analysis, project management and marketing program execution.

Job Responsibilities

Supports the Marketing Strategy Leads in the development and implementation of integrated customer and consumer marketing strategies across multiple channels, aligned with go-to-market plans and business segment priorities.
Leverages project management skills to execute go to market strategies developed by the Marketing Strategy Leads.
Monitors and analyzes campaign performance using Key Performance Indicators to identify optimization opportunities, providing actionable insights to stakeholders.
Ensures marketing deliverables and programs reflect strong company brand alignment.
Collaborates with cross-functional teams including Creative Services, Communications, Digital Marketing, and external partners where applicable.
Applies marketing methodologies and a project management rigor ensuring that required review and approvals are gained by stakeholders within and deliverables are executed according to the timeline.
Prepare/s and delivers campaign updates, reports, marketing briefs, and executive summaries to Marketing Strategy Leads.
Maintains and organizes strategic documentation, timelines, and project plans where appropriate.
Manages continuous refinement of marketing materials, updates and auditing materials.
Emails Marketing execution support: coordination, ensuring set-up is accurate, review test copy.
Supports Marketing Strategy Lead in Project Brief development.
Utilizes and manages data and communications lists in support of go to market campaigns and communication initiatives.

Job Qualifications

1+years of experience in Marketing, Communications or a related field.
Bachelor’s degree in Business, Marketing, Branding, Communications or a related field and/or commensurate work experience.

Licenses And Certifications

Certified Marketing Management Professional (CMMP) (Preferred)

Location

Hybrid – defined as working three or more days per week in the office.

Behavioral Competencies

Collaborates
Customer focus
Communicates effectively
Decision quality
Nimble learning

About Us

Founded in 1848, Westfield is a global leader in property and casualty insurance, delivering superior risk insights and innovative solutions to customers through a diverse portfolio of insurance products. Westfield underwrites commercial, personal, surety, and specialty lines of coverage through a network of leading independent agents and brokers in the United States and specialty products through Lloyd’s of London Syndicate 1200. As a mutual insurance company with more than 3,000 employees, Westfield has revenues in excess of $4 billion and more than $10 billion in assets.

Equal Opportunity Employer

United States: All applicants receive consideration for employment without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, or status as a protected veteran.

United Kingdom: Westfield is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Qualifications

1+years of experience in Marketing, Communications or a related field
Bachelor’s degree in Business, Marketing, Branding, Communications or a related field and/or commensurate work experience
Licenses And Certifications
Collaborates
Customer focus
Communicates effectively
Nimble learning

Responsibilities

The Marketing Professional, working under general supervision, plays a critical role in supporting the execution of customer and agent-focused marketing initiatives that align with business segment goals and strategies
This role supports the Marketing Strategy Leads in executing agent, customer, and consumer marketing strategies in alignment with business segment goals
Working closely with Marketing Strategy Leads, this role contributes to the execution of go-to-market plans, campaign analysis, project management and marketing program execution
Supports the Marketing Strategy Leads in the development and implementation of integrated customer and consumer marketing strategies across multiple channels, aligned with go-to-market plans and business segment priorities
Leverages project management skills to execute go to market strategies developed by the Marketing Strategy Leads
Monitors and analyzes campaign performance using Key Performance Indicators to identify optimization opportunities, providing actionable insights to stakeholders
Ensures marketing deliverables and programs reflect strong company brand alignment
Collaborates with cross-functional teams including Creative Services, Communications, Digital Marketing, and external partners where applicable
Applies marketing methodologies and a project management rigor ensuring that required review and approvals are gained by stakeholders within and deliverables are executed according to the timeline
Prepare/s and delivers campaign updates, reports, marketing briefs, and executive summaries to Marketing Strategy Leads
Maintains and organizes strategic documentation, timelines, and project plans where appropriate
Manages continuous refinement of marketing materials, updates and auditing materials
Emails Marketing execution support: coordination, ensuring set-up is accurate, review test copy
Supports Marketing Strategy Lead in Project Brief development
Utilizes and manages data and communications lists in support of go to market campaigns and communication initiatives
Hybrid – defined as working three or more days per week in the office

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Marketing Professional