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As a Marketing Support Specialist reporting to the Digital Marketing Manager, you will manage key marketing processes including lead tracking, dealer onboarding, and data management — all while building your expertise in both digital and traditional marketing. This role offers you the chance to take ownership of projects, solve problems, and continuously improve marketing operations with a clear path to becoming a marketing expert.

Essential Duties and Responsibilities

This list of duties and responsibilities is not all inclusive and may be expanded to include other tasks as management may deem necessary from time to time.

Manage lead entry, tracking, and reporting for marketing campaigns to support sales growth and business objectives.
Maintain and optimize dealer territory zip code lists, customer databases, and marketing materials to ensure accuracy and efficiency.
Develop, update, and automate data tools to improve reporting and operational processes.
Communicate cross-functionally with dealers and internal teams to resolve issues related to lead follow-up, invoicing, and onboarding.
Take initiative to identify opportunities for process improvement and automation within marketing workflows.
Support digital and traditional marketing channel planning and execution, gaining hands-on experience with campaign coordination and performance tracking.
Track and manage customer registrations, dealer onboarding, geographic territories, and invoicing, ensuring seamless data flow and accuracy.
Collaborate with the Digital Marketing Manager and Marketing Manager to deliver projects that drive business growth and customer engagement.

Qualifications

Bachelor’s degree (4-year) in Marketing, Business, Communications, or a related field.
Proficiency in Microsoft Office Suite, especially Excel; experience with marketing automation or CRM software is a plus.
Strong analytical skills with the ability to manage and interpret data to inform decisions.
Demonstrated experience in cross-functional communication and problem resolution.
Passion for continuous learning and taking on new projects in both digital and traditional marketing channels.
Highly organized with a keen eye for detail and a commitment to process improvement and automation.
Ability to work independently while collaborating effectively with diverse teams.

Physical Demands

While performing the duties and responsibilities of this position, the employee will be sitting at a desk 90% of the time. Specific vision requirements for this position include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The employee works in an office environment. The noise level in the work environment is consistent with normal office noise levels.

Bath Concepts is an Equal Opportunity Employer

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Marketing Support Specialist