About HeavenGifts

HeavenGifts was founded in 2007 and has been a pioneer in China's e-vapor industry, witnessing and driving the industry's rapid development. In 2009, we established heavengifts.com to embark on the international journey of e-vapor products, building a bridge for domestic brands to enter the global market. From 2018 to 2021, we successfully transformed into a global brand owner, launching renowned brands such as ELFBAR and LOST MARY. Our business now covers over 100 markets worldwide, with more than 100,000 retail outlets, serving over 50 million adult users. We are committed to becoming a globally recognized and trusted new generation tobacco brand.

Job Responsibilities

YouTube Channel Management

Own and grow the HeavenGifts YouTube presence for the Canadian market, focusing on brand storytelling, educational content, product features, and community series.
Oversee video production —from concept development and scripting to filming coordination, editing supervision, and publishing.
Optimize video titles, thumbnails, tags, and descriptions to improve discoverability, watch time, and subscriber growth.

Content Strategy & Social Integration

Develop and execute platform-specific content strategies that connect YouTube with broader social media channels such as TikTok, Instagram Reels, and X.
Ensure all content aligns with brand values and meets local regulatory requirements (Health Canada, age gating, etc.).
Leverage trending formats (e.g., unboxing, reviews, lifestyle integration) to increase engagement.

Performance Analytics & Optimization

Use YouTube Analytics, Google Analytics, and social monitoring tools to track performance, audience retention, and conversion.
Report regularly on KPIs such as view count, subscriber growth, watch time, and engagement rate. Adjust strategies accordingly.

Community Building & Influencer Collaboration

Actively engage with YouTube viewers in the comments, community tab, and live sessions to foster brand affinity.
Identify and collaborate with Canadian YouTube creators for content partnerships, product placements, and brand awareness.

Compliance & Risk Control

Ensure video content and influencer collaborations follow platform rules and Canadian advertising standards for the vaping industry.
Coordinate with legal and regulatory teams to flag and avoid high-risk content.

What We’re Looking For

Education & Experience

Bachelor's degree in Marketing, Communications, Digital Media, or related field
4+ years of experience in digital video marketing, social media content creation, or YouTube channel management
Proven track record of growing an audience on YouTube, ideally in consumer electronics, lifestyle tech, or regulated products

Key Skills

Deep understanding of YouTube platform algorithms, video SEO, and analytics
Video planning, production coordination, and editing supervision experience
Proficiency in video tools like Adobe Premiere, Final Cut Pro, or equivalent (hands-on or vendor management)
Familiar with cross-platform content reuse (e.g., turning long-form into Shorts, Reels, TikToks)
Strong English communication; French, Mandarin, or Cantonese is a plus

Personal Traits

Visually driven and storytelling-oriented
Proactive, strategic, and detail-focused
Able to work independently and manage creative timelines
Passionate about digital media, community interaction, and new content formats

What You'll Gain by Joining Us

Competitive salary with bonus incentives based on digital growth and engagement
Full creative ownership of the YouTube strategy for a globally expanding brand
A collaborative, multicultural team and direct influence on brand perception in Canada
Support for content production resources, analytics tools, and ongoing learning
Be part of a company that values sustainability, innovation, and long-term impact

HeavenGifts is looking forward to your joining and creating a brighter future together.

HeavenGifts – Innovation, Sustainability, Responsibility.

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