Document, track changes, and perform analysis of the SEO KPIs for the purpose of reporting and strategy adjustment

Partner with Caterpillar marketing teams to maximize SEM and SEO efficiencies.

On a daily basis, you will analyze SEO tools and analytics for possible improvements and communicate them to the product owners.

Required Qualifications

Four-year bachelor's degree preferably in Marketing, Communications, or related field
5 years of SEO experience
3-4 years of experience using an enterprise SEO platform such as BrightEdge (preferred), technical SEO platforms such as Screaming Frog or DeepCrawl, Google Search Console, Bing/Baidu/Yandex Webmaster Tools, keyword tools, Majestic, etc.
3-4 years of experience using Google Analytics or similar web reporting platform to extract insights and actionable data
3+ years of experience within eCommerce
Experience as a digital marketing copywriter or similar content producer
Experience with optimizing for Google, Bing, Yahoo, as well as regional search engines such as Baidu and Yandex
Applied knowledge of keyword research, link building, on-page optimization, ranking factors, technical factors (html, schema, canonical tags, hreflang, xml sitemaps, robots.txt files, creating redirects, etc.), and SEO Audits (both for content and technical)
Desire to continually learn, research, and evolve based on changing SEO strategies and various behaviors of online search engines while considering global differences

Desired Qualifications

Experience with AEM and Websphere Commerce
Familiarity with Product Information Management (PIM) or Content Management Systems (CMS)
Applied knowledge of keyword analysis for Caterpillar products/services/industries
Excellent verbal communication skills
Organization skills, able to prioritize workload and meet deadlines in a fast-paced environment
Analytical/Problem solving skills
In-depth Project Management skills
Comfortable analyzing high volumes of data on a daily basis
Experience with paid search (i.e. Google Ads)
Experience with Microsoft Azure DevOps

The position manages the completion of its own work assignments and coordinates work with others. Based on past experiences and knowledge, the incumbent normally works independently with minimal management input and review of end results.

The ideal location for this role are Chicago, IL, Dallas, TX, Peoria, IL, or Westminster, CO, but we would consider Remote.

Compensation & Benefits

Base salary for this role ranges from $123,480 to $185,280. Actual salary will be based on experience. The total rewards package, beyond base salary includes:

Annual incentive bonus plan*
Medical, dental and vision coverage starting day 1
Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
401(K) Savings Plan including company match
Health savings account (HSA)
Flexible spending accounts (FSA)
Short and long term disability coverage
Life insurance
Paid parental leave
Healthy Lifestyle Programs
Employee Assistance Programs
Voluntary Benefits and Employee Discounts (Ex: Accident, Identity Theft Protection)
Career Development
Subject to annual eligibility and incentive plan guidelines

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at

Summary Pay Range

$123,480.00 - $185,280.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performanc

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